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Freeze Dried Skittles

Fail

Shoppers spend only $11K a year here, so Freeze Dried Skittles is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£11K/yr24K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
63%top-5 click share · 8 brands · 13 sellers

Flapen Score

Freeze Dried Skittles against its category

The dotted line is the Grocery average. Past it, Freeze Dried Skittles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Skittles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Dried Skittles 24K times last year and spent an estimated £11K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
5.3%
Market size, estimated
£11Ka year
Peak month
December4.1× the quietest month
Top search term
freeze dried skittles22K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £2.54 to £18.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.26 that is £0 to £826 a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£2.54–£18.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£826
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #100 within Confectionery. It carries 226 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
29.4%
Average rank
#100in Confectionery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Freeze Dried Skittles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Monkey Rocks34%
  • SWEET GUYZ19%
  • SoSweet10%
  • Skittles9%
  • Munch-o-licious8%
  • In Thing8%
  • Open — no brand owns it (2 brands, 12%)

Demand

Freeze Dried Skittles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Freeze Dried Skittles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried skittles22K/yr
  • freeze dried skittles 1kg2K/yr
  • freeze dried sweets skittles1K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Skittles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness22%−0.08

All the sweets were smashed on delivery

expensive markup for the quantity of sweets in the bag

Its terrible and you get like 2 sweets and delivery was to the wrong house

Value For Money16%−0.10

know I cant give them for what they are theyre very expensive

Not good value

Its a shame they changed the price overnight its more than double

Flavor12%+1.00

different fruit flavours

The flavour wasn't even right

Quality-Overall12%−0.16

not the best

Very poor quality

Taste-Overall8%+1.58

These were not to our taste

Love

Taste-Overall36%+1.58

Brilliant tasted great and came fast

Very tasty

Yummy

Sweetness18%−0.08

the sweet taste is stronger than normal skittles

Lovely sweets

Husband loves these sweets said they had a nice fruity flavour

Crispiness7%−0.03

I do think they are such a nice crunchy little treat they are so addictive

a super-crunchy texture

crunching is also easy

Flavor5%+1.00

Definitely different- and utterly delicious

Husband loves these sweets said they had a nice fruity flavour

the sweet taste is stronger than normal skittles

Gifting Purpose5%+0.69

Perfect gift

A gift for my daughter

FAQ

Common Freeze Dried Skittles questions

Answered from the same tracked data.