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Freeze Dried Skittles

a small market ($11K/yr) — Freeze Dried Skittles doesn't clear our bar today.

Flapen Score

44
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Market size 3Growth 13Conversion 61Competition 37Returns 99Price range 23Avg price 23Brand share 42Review moat 89Quality gap 86
This niche Category average

Is Freeze Dried Skittles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Freeze Dried Skittles is a £11K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.

Freeze Dried Skittles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.8% over the last 90 days and 5.3% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr2K
Search volume / yr-24.8%24K
Conversion rate5.3%
Avg price£8.26

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers8 · 13
Top-5 product click share63%
Open market20%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)5· 0 succeeded
Avg rating4.1★
Avg reviews226

Top Freeze Dried Skittles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Monkey Rocks34%
  • SWEET GUYZ19%
  • SoSweet10%
  • Skittles9%
  • Munch-o-licious8%
  • In Thing8%
  • Open — no brand owns it (2 brands, 12%)

Freeze Dried Skittles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR5.3%Products14Brands8Top 5 Brands80%OOS Rate29.4%Rating4.1★Reviews226Avg BSR#100
3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×

Top Freeze Dried Skittles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • freeze dried skittles22K/yr
  • freeze dried skittles 1kg2K/yr
  • freeze dried sweets skittles1K/yr

What reviews say buyers love and hate about Freeze Dried Skittles

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall36%

Brilliant tasted great and came fast

Sweetness18%

the sweet taste is stronger than normal skittles

Crispiness7%

I do think they are such a nice crunchy little treat they are so addictive

Flavor5%

Definitely different- and utterly delicious

Gifting Purpose5%

Perfect gift

What buyers complain about

77% of reviews
Sweetness22%

All the sweets were smashed on delivery

Value For Money16%

know I cant give them for what they are theyre very expensive

Flavor12%

different fruit flavours

Quality-Overall12%

not the best

Taste-Overall8%

These were not to our taste

Common Freeze Dried Skittles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Freeze Dried Skittles 44/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -24.8% over the last 90 days.
Search demand for Freeze Dried Skittles on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 4.1× the quietest.