freeze dried skittles
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great226avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.26avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 24K searches
According to Flapen's Amazon United Kingdom niche tracking, freeze dried skittles is a £11K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
freeze dried skittles market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £12K–£17K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 57%
- Out of stock
- 29.4%
- Avg brand age
- 34 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
13
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
12%
- Monkey Rocks34%
- SWEET GUYZ19%
- SoSweet10%
- Skittles9%
- Munch-o-licious8%
- In Thing8%
- Open — no brand owns it (2 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -24.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×
Top freeze dried skittles search terms
- freeze dried skittles22K/yr
- freeze dried skittles 1kg2K/yr
- freeze dried sweets skittles1K/yr
Top freeze dried skittles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | White Mix
Monkey Rocks£5.344.1★25 rev
SWEET GUYZ Freeze Dried Sweets Skittles Gluten Free Halal Treats Crunchy Candy Party Bag Gift TikTok Viral Snack (200g)
SWEET GUYZ£7.694.6★204 rev
Munch-o-licious Freeze Dried Sweets 100g | Vegan Halal | Freeze Dried Candy | American Sweets |TikTok| Gift| Christmas|
Munch-o-licious£5.334.3★655 rev
Freeze Dried Candy 100g Rainbow Bites | Freeze Dried Skittles | TikTok gift | Kids craze | Crunchy Sweets for an enhanced flavour
In Thing£5.094.4★21 rev
SWEET GUYZ Freeze Dried Sweets Skittles Gluten Free Halal Treats Crunchy Candy Party Bag Gift TikTok Viral Snack (500g)
SWEET GUYZ£11.434.6★204 rev
Newest
by launch date
SoSweet Freeze Dried Sweets Fruity Crunch 50g Pack
SoSweet£2.5427 rev
SoSweet Rainbow Sweets Colourburst Freeze Dried Crunch 50g
SoSweet£2.6120 rev
JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | White Mix
Monkey Rocks£5.3425 rev
JCs Freeze Dried Sweets Crunchy Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | Black Mix
Monkey Rocks£5.9910 rev
JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | Blue Mix
Monkey Rocks£5.7113 rev
Trending
90-day click momentum
Skittles Popd Sour Freeze Dried Candy
Skittles£12.144.1★
Tubbees Freeze Dried Sweets 4 Pack Skittles Bundle 90g Bags 360g Freeze Dried Skittles
Tubbees Slushees£10.943.8★
JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | Blue Mix
Monkey Rocks£5.714.1★
SoSweetie Freeze Dried Sweets Fruity Candy Vegan freeze dried Bag-Perfect for Parties Gifts and Every Occasion(Large 200g Resealable bag) Vegan and Halal Sweets
So Sweetie£11.093.4★
Freeze Dried Candy 100g Rainbow Bites | Freeze Dried Skittles | TikTok gift | Kids craze | Crunchy Sweets for an enhanced flavour
In Thing£5.094.4★
What buyers say about freeze dried skittles
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant tasted great and came fast”
“the sweet taste is stronger than normal skittles”
“I do think they are such a nice crunchy little treat they are so addictive”
“Definitely different- and utterly delicious”
“Perfect gift”
“The best freeze dried sweets”
“these are just soft”
“a super-crunchy texture”
“Good value for the money”
“Melt in your mouth quite easily”
What buyers complain about
“All the sweets were smashed on delivery”
“know I cant give them for what they are theyre very expensive”
“different fruit flavours”
“not the best”
“These were not to our taste”
“Not properly freeze dried sweets no crunch all chewy”
“only way to describe these is very hard meringues”
“break up easy if you crunch them”
Common questions
- Is freeze dried skittles profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the freeze dried skittles niche?
- 8 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in freeze dried skittles?
- Top complaints mined from reviews: Sweetness, Value For Money, Flavor. The return rate is 0.1%.
- When does demand for freeze dried skittles peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the freeze dried skittles niche?
- Listings span £2.54–£18.82; the average listing price is £8.26 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.