Freeze Dried Fruit
FailDemand is soft, at -27.8% this quarter, so Freeze Dried Fruit is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £81K/yr178K searches / yr
- 90-day growth
- -27.8%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 10 sellers
Flapen Score
Freeze Dried Fruit against its category
The dotted line is the Grocery average. Past it, Freeze Dried Fruit is stronger. Inside it, weaker.
Market
The Freeze Dried Fruit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freeze Dried Fruit 178K times last year and spent an estimated £81K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -27.8%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £81Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- freeze dried fruit142K searches a year
02 · Price
A sale here is worth £10.62.
Listings sell for £10.62 on average, from £8.68 to £17.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.62 that is £3K to £5K a year per listing.
- Average price
- £10.62under the $15 to $100 sweet spot
- Price range
- £8.68–£17.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #135 within Dried Fruits, Nuts & Vegetables. It carries 917 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #135in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 917per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Freeze Dried Fruit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Summmer Freeze Dried Fruit Mix - 5 Pack - Strawberries Raspberries Pineapples Blueberries & Apples - No Added Sugar 100% Natural Snack For Kids & Adults (57g.)
- Price
- £10.10
- Rating
- 4.0/5
- Reviews
- 1,275
- Age
- 5y ago
ONETANG Freeze-Dried Mixed Fruit 12 Pack Single-Serve Pack Non GMO Kosher No Add Sugar Gluten free Vegan Holiday Gifts Healthy Snack 0.35 Ounce
- Price
- £13.75
- Rating
- 3.9/5
- Reviews
- 2,707
- Age
- 3y ago
Soul Fruit Discovery Box - Dried Fruit & Freeze Dried Fruit Snacks - Dragon Fruit Mango Jackfruit - No Added Sugar - Low Calorie - Lunchbox Snacks - Healthy Snacks for Adults & Kids - 10 x 30/20g
- Price
- £12.64
- Rating
- 3.9/5
- Reviews
- 239
- Age
- 4y ago
ONETANG Freeze-Dried Mixed Fruit 12 Pack Single-Serve Pack Non GMO Kosher No Add Sugar Gluten free Vegan Holiday Gifts Healthy Snack 0.35 Ounce
- Price
- £13.38
- Rating
- 3.7/5
- Reviews
- 1,882
- Age
- 2y ago
Kooky Try Me Box | Crunchy Freeze Dried 12pks | 100% Fruit Low Calorie Healthy Snacks for Kids & Adults | Tropical Snacks ft. Banana Pineapple Mangosteen Jackfruit & Mango
- Price
- £17.53
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 3y ago
Trending
90-day click momentumKooky Try Me Box | Crunchy Freeze Dried 12pks | 100% Fruit Low Calorie Healthy Snacks for Kids & Adults | Tropical Snacks ft. Banana Pineapple Mangosteen Jackfruit & Mango
- Price
- £17.53
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 3y ago
Freeze Dried Mixed Fruit Snacks - 4.23oz(120g) Crunchy Dried Fruit Mix with Strawberry Dragon Fruit Purple Sweet Potato Mango Peach & Apple Natural Healthy Dehydrated Fruits Snacks
- Price
- £8.98
- Rating
- 4.2/5
- Reviews
- 247
- Age
- 11mo ago
BRIX Freeze Dried Sour Cherries | 100% Natural Dried Whole Cherry 105g | Great Taste Award Dried Fruit | Non-GMO Gluten Free Vegan & Vitamins Retained
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 9y ago
Freeze Dried Strawberry Slices 100g - 100% Natural Healthy Dry Strawberry - Perfect for Snacking as Cake Decorations and Cocktail Garnish - Dehydrated from Frozen Berry Fruits for Drinks and Snack
- Price
- £8.86
- Rating
- 4.6/5
- Reviews
- 1,307
- Age
- 10y ago
BRIX Freeze Dried Fruit Fusion | 100% Natural Dried Fruit Mixture 80g | Great Taste Award Dried Fruit | Non-GMO Gluten Free Vegan & Vitamins Retained
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 667
- Age
- 9y ago
Newest
by launch dateFreeze Dried Mixed Fruit Snacks - 4.23oz(120g) Crunchy Dried Fruit Mix with Strawberry Dragon Fruit Purple Sweet Potato Mango Peach & Apple Natural Healthy Dehydrated Fruits Snacks
- Price
- £8.98
- Rating
- 4.2/5
- Reviews
- 247
- Age
- 11mo ago
ONETANG Freeze-Dried Mixed Fruit 12 Pack Single-Serve Pack Non GMO Kosher No Add Sugar Gluten free Vegan Holiday Gifts Healthy Snack 0.35 Ounce
- Price
- £13.38
- Rating
- 3.7/5
- Reviews
- 1,882
- Age
- 2y ago
100g Arbuckles Freeze Dried Strawberry Direct from UK Farm Shop Whole Fruit Snack Nutritious and Healthy Strawberries Natural for Baking Breakfast Cereal Topper Yogurt Cake Decorations
- Price
- £8.68
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 3y ago
Kooky Try Me Box | Crunchy Freeze Dried 12pks | 100% Fruit Low Calorie Healthy Snacks for Kids & Adults | Tropical Snacks ft. Banana Pineapple Mangosteen Jackfruit & Mango
- Price
- £17.53
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 3y ago
ONETANG Freeze-Dried Mixed Fruit 12 Pack Single-Serve Pack Non GMO Kosher No Add Sugar Gluten free Vegan Holiday Gifts Healthy Snack 0.35 Ounce
- Price
- £13.75
- Rating
- 3.9/5
- Reviews
- 2,707
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
10
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
12%
- SUMMMER32%
- BRIX, GROWN FOR FLAVOUR17%
- ONETANG17%
- Honeyberry11%
- Soul Fruit6%
- ZINGY ZOO6%
- Open — no brand owns it (3 brands, 12%)
Demand
Freeze Dried Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Freeze Dried Fruit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- freeze dried fruit142K/yr
- freeze dried28K/yr
- freeze dried fruits5K/yr
- freeze-dried fruit3K/yr
Reviews and returns
What reviews say buyers love and hate about Freeze Dried Fruit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slightly odd taste
not very tasty
Odd taste
Waste of money
too expensive
Expensive
Not as good as expected
Not grade one quality at all
really poor quality
Dried fruit
They tasted damp
they just dried them anyway
Very sour
These small raspberries are quite sour
Ok. These were ok not the best freeze dried fruit I have ever had very sour
Love
Absolutely delicious
Yummy snacks
A wonderful snack
Great selection
good variety, as advertised
Excellent product
They are quite flavorful
Really great variety of flavours
vibrant raspberry flavour
beautiful and crispy
Fresh crunch good taste
Nice and crunchy
Great price too
And good value for money
Excellent value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freeze Dried Fruit questions
Answered from the same tracked data.