Freeze Dried Food
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Freeze Dried Food is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £96K/yr139K searches / yr
- 90-day growth
- +42.0%search demand this quarter
- Competition
- 31%top-5 click share · 10 brands · 28 sellers
Flapen Score
Freeze Dried Food against its category
The dotted line is the Grocery average. Past it, Freeze Dried Food is stronger. Inside it, weaker.
Market
The Freeze Dried Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freeze Dried Food 139K times last year and spent an estimated £96K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +42.0%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £96Ka year
- Peak month
- June4.1× the quietest month
- Top search term
- dehydrated meals33K searches a year
02 · Price
A sale here is worth £15.53.
Listings sell for £15.53 on average, from £5.27 to £165.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.53 that is £2K to £4K a year per listing.
- Average price
- £15.53inside the $15 to $100 sweet spot
- Price range
- £5.27–£165.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #55 within Instant Meals & Sides. It carries 300 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 68%
- Out of stock, average day
- 6.7%
- Average rank
- #55in Instant Meals & Sides
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 300per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Freeze Dried Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Firepot Vegan Ration Expedition Pack (5 Meal) - Healthy Dehydrated Expedition Food
- Price
- £27.49
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 6y ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago

FIREPOT Orzo Pasta Bolognese (Regular) - Healthy Dehydrated Expedition Food
- Price
- £11.13
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 9y ago

FIREPOT Chilli con Carne and Rice (Regular) - Healthy Dehydrated Expedition Food
- Price
- £10.12
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 9y ago

EXPEDITION FOODS Chicken Korma with Rice (Double Serving / 1000KCAL) | Freeze-Dried Camping & Hiking Food
- Price
- £11.08
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 10y ago
Trending
90-day click momentum
EXPEDITION FOODS Chicken Tikka with Rice (Double Serving / 1000KCAL) | Freeze-Dried Camping & Hiking Food
- Price
- £11.73
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 10y ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago

Huel Hot & Savoury Meal Packs Pasta Bolognese 7 Meals Plant-Based Protein Meal with 25g Protein 26 Vitamins & Minerals Vegan Nutritionally Balanced High-Protein Ready Meals
- Price
- £22.09
- Rating
- 3.5/5
- Reviews
- 76
- Age
- 1y ago

EXPEDITION FOODS Thai Green Chicken Curry with Rice (Double Serving / 1000KCAL) | Freeze-Dried Camping & Hiking Food
- Price
- £10.54
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 10y ago

EXPEDITION FOODS Macaroni and Cheese (Double Serving / 1000KCAL) | Freeze-Dried Camping & Hiking Food
- Price
- £11.30
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 10y ago
Newest
by launch date
Huel Hot & Savoury Meal Packs Pasta Bolognese 7 Meals Plant-Based Protein Meal with 25g Protein 26 Vitamins & Minerals Vegan Nutritionally Balanced High-Protein Ready Meals
- Price
- £22.09
- Rating
- 3.5/5
- Reviews
- 76
- Age
- 1y ago

Firepot Baked Apple Porridge - Healthy VEGAN Dehydrated Camping & Expedition Food
- Price
- £7.98
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 3y ago

Firepot Barbecued Pulled Pork (Regular) - Healthy Dehydrated Expedition Food
- Price
- £9.87
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 3y ago

Firepot Smoky Tomato Paella (Regular) - Healthy VEGAN Dehydrated Expedition Food
- Price
- £9.90
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 3y ago

ReadyWise 60 Servings Breakfast Lunch & Dinner Grab & Go Dry Bag Freeze-Dried Up to 25 Years Shelf Life Emergency Food
- Price
- £165.98
- Rating
- 4.4/5
- Reviews
- 5,311
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
28
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
31%
Top 20: 68%
Open market
2%
- EXPEDITION FOODS expeditionfoods.com42%
- FIREPOT35%
- Wayfayrer15%
- Huel3%
- ReadyWise2%
- Beyond The Beaten Track1%
- Open — no brand owns it (4 brands, 2%)
Demand
Freeze Dried Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Search terms
Top Freeze Dried Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dehydrated meals33K/yr
- expedition food21K/yr
- firepot dehydrated meals22K/yr
- dehydrated meals for camping11K/yr
- firepot10K/yr
- freeze-dried food9K/yr
- expedition foods6K/yr
- firepot meals6K/yr
- dried food9K/yr
- dehydrated food7K/yr
Reviews and returns
What reviews say buyers love and hate about Freeze Dried Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
Seriously overpriced
A waste of money
Taste artificial, all I could taste was bitterness
Rubbish taste awful
Tasted awful
just feels like a lackluster product
Disappointed average product
Not one of this brand's better varieties
its still rock hard after 20 minutes
husband said rice was hard
Rubbish
Love
Really tasty
mixes well tastes great
Very tasty and filling
easy to carry
Easy to use
Easy to prepare
Good quality meat and chicken
Quality food
Excellent product
Good value meal
simple nutrition on the go
good value,tasty and with good protein and vitamin selection added
Well worth the money
Good value
Value for money
Return
0.1% Return rate 20% Fixable by listing
Expensive
Seriously overpriced
A waste of money
just feels like a lackluster product
Disappointed average product
Not one of this brand's better varieties
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freeze Dried Food questions
Answered from the same tracked data.









