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Freeze Dried Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Freeze Dried Food is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£96K/yr139K searches / yr
90-day growth
+42.0%search demand this quarter
Competition
31%top-5 click share · 10 brands · 28 sellers

Flapen Score

Freeze Dried Food against its category

The dotted line is the Grocery average. Past it, Freeze Dried Food is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeze Dried Food 139K times last year and spent an estimated £96K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+42.0%
Conversion, latest week
4.4%
Market size, estimated
£96Ka year
Peak month
June4.1× the quietest month
Top search term
dehydrated meals33K searches a year

02 · Price

A sale here is worth £15.53.

Listings sell for £15.53 on average, from £5.27 to £165.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.53 that is £2K to £4K a year per listing.

Average price
£15.53inside the $15 to $100 sweet spot
Price range
£5.27–£165.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #55 within Instant Meals & Sides. It carries 300 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
68%
Out of stock, average day
6.7%
Average rank
#55in Instant Meals & Sides
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
300per listing
Listings tracked
60

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Freeze Dried Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

2%

  • EXPEDITION FOODS expeditionfoods.com42%
  • FIREPOT35%
  • Wayfayrer15%
  • Huel3%
  • ReadyWise2%
  • Beyond The Beaten Track1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Freeze Dried Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Freeze Dried Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dehydrated meals33K/yr
  • expedition food21K/yr
  • firepot dehydrated meals22K/yr
  • dehydrated meals for camping11K/yr
  • firepot10K/yr
  • freeze-dried food9K/yr
  • expedition foods6K/yr
  • firepot meals6K/yr
  • dried food9K/yr
  • dehydrated food7K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.17

Expensive

Seriously overpriced

A waste of money

Taste-Overall22%−0.07

Taste artificial, all I could taste was bitterness

Rubbish taste awful

Tasted awful

Quality-Overall6%+0.88

just feels like a lackluster product

Disappointed average product

Not one of this brand's better varieties

Hard Feel4%−0.07

its still rock hard after 20 minutes

husband said rice was hard

Stale/Rotten/Spoiled3%−0.05

Rubbish

Love

Taste-Overall27%−0.07

Really tasty

mixes well tastes great

Very tasty and filling

Ease Of Use15%+1.96

easy to carry

Easy to use

Easy to prepare

Quality-Overall12%+0.88

Good quality meat and chicken

Quality food

Excellent product

Nutritional Content7%

Good value meal

simple nutrition on the go

good value,tasty and with good protein and vitamin selection added

Value For Money5%−0.17

Well worth the money

Good value

Value for money

Return

0.1% Return rate 20% Fixable by listing

Value For Money20%▁▁█▁▁▁

Expensive

Seriously overpriced

A waste of money

Weight Heavy20%▁▁▁▁▁█
Quality-Overall10%▁▁▁▁█▁

just feels like a lackluster product

Disappointed average product

Not one of this brand's better varieties

Size-Overall10%▁▁▁▁▁█
Leak-Proof10%▁▁▁▁█▁

FAQ

Common Freeze Dried Food questions

Answered from the same tracked data.