How competitive is the Freddo niche on Amazon United Kingdom?

6 brands and 59 sellers compete in Freddo on Amazon United Kingdom. The top 5 Freddo products take 68% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Freddo?

Freddo buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Freddo niche?

Freddo sells for £13.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.34–£32.37. The average incumbent carries 93 reviews — the moat a new listing must climb.

Freddo

brand-locked demand (top 5 brands take 97% of clicks) — Freddo doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Freddo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Freddo is a £190K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Freddo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.0% over the last 90 days and 7.6% of searches end in a purchase.

£190K

revenue / yr

Units sold / yr25K

Search volume / yr-17.0%192K

Conversion rate7.6%

Avg price£13.01

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 59

Top-5 product click share68%

Open market3%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Freddo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)

Price: £1.30
Rating: 4.8/5
Reviews: 151
Age: 1y ago

Cadbury Dairy Milk Freddo Caramel Chocolate Bars 4 x 78 g (Pack of 1)

Price: £1.27
Rating: 4.6/5
Reviews: 174
Age: 1y ago

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing

Price: £8.23
Rating: 4.4/5
Reviews: 45
Age: 11mo ago

Cadbury Dairy Milk Freddo Caramel Chocolate Bar 19.5g (Pack of 60 Bars) - Milk Chocolate With Soft Caramel

Price: £19.41
Rating: 4.5/5
Reviews: 29
Age: 3y ago

Cadbury Freddo Chocolate Bar 180g

Price: £3.18
Rating: 4.0/5
Reviews: 10
Age: 1y ago

Newest

by launch date

GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack

Price: £20.44
Rating: 3.8/5
Reviews: 7
Age: 3mo ago

Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks

Price: £8.39
Rating: 4.3/5
Reviews: 249
Age: 6mo ago

Dairy Milk Freddo Chocolate Bar 60 x 18g 39p PMP - Full Box - cdb

Price: £32.37
Rating: 5.0/5
Reviews: 15
Age: 9mo ago

Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box

Price: £28.69
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing

Price: £8.23
Rating: 4.4/5
Reviews: 45
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Cadbury62%
ARH Joyful Gifts15%
VELAFEE9%
Generic8%
GROBITS4%
Khudadad3%

Freddo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR7.6%Products13Brands6Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews93Avg BSR#478

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Freddo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

freddo64K/yr -1.6%10.3% conv.
freddo chocolate bars67K/yr -33.8%8.9% conv.
freddos18K/yr -14.5%8.4% conv.
fredo chocolate bars11K/yr -9.7%4.7% conv.
freddi10K/yr -14.5%1.4% conv.
freddos in bulk box 6010K/yr -10.9%6.6% conv.
caramel freddo4K/yr -12.1%6.1% conv.
cadbury freddo3K/yr -22.7%3.2% conv.
freddo caramel3K/yr -16.1%4.8% conv.
fredos chocolate bulk3K/yr -22.1%5.6% conv.

What reviews say buyers love and hate about Freddo

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Value For Money35%

“Good Value”

Taste-Overall17%

“Wat can I say chocolate nice”

Advertised Vs Actual Product16%

“Is what it states is the brand and is iconic”

Gifting Purpose11%

“Lovely gift box”

Flavor6%

“Great price lovely tasting”

What buyers complain about

95% of reviews

Value For Money38%

“Too expensive”

Taste-Overall18%

“in fairness doesn't seem any smaller or less tasty than I remember”

Quality-Overall10%

“quality is still the same just a shame they have got smaller”

Size-Overall8%

“in fairness doesn't seem any smaller or less tasty than I remember”

Durability5%

“they won't last long”

Common Freddo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Freddo 45/100 on Amazon United Kingdom — Skip it. The niche generates £190K/yr across 13 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -17.0% over the last 90 days.