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Freddo

Fail

The top 5 brands take 97% of clicks, so Freddo is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£190K/yr192K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
68%top-5 click share · 6 brands · 59 sellers

Flapen Score

Freddo against its category

The dotted line is the Grocery average. Past it, Freddo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freddo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freddo 192K times last year and spent an estimated £190K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
7.6%
Market size, estimated
£190Ka year
Peak month
December2.2× the quietest month
Top search term
freddo64K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £0.34 to £32.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.01 that is £13K to £16K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£0.34–£32.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #478 within Chocolate Candy. It carries 93 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#478in Chocolate Candy
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
93per listing
Listings tracked
13

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Freddo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

59

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • Cadbury62%
  • ARH Joyful Gifts15%
  • VELAFEE9%
  • Generic8%
  • GROBITS4%
  • Khudadad3%

Demand

Freddo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Freddo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • freddo64K/yr
  • freddo chocolate bars67K/yr
  • freddos18K/yr
  • fredo chocolate bars11K/yr
  • freddi10K/yr
  • freddos in bulk box 6010K/yr
  • caramel freddo4K/yr
  • cadbury freddo3K/yr
  • freddo caramel3K/yr
  • fredos chocolate bulk3K/yr

Reviews and returns

What reviews say buyers love and hate about Freddo

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
38%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Freddo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data