Freddo
FailThe top 5 brands take 97% of clicks, so Freddo is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £190K/yr192K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 59 sellers
Flapen Score
Freddo against its category
The dotted line is the Grocery average. Past it, Freddo is stronger. Inside it, weaker.
Market
The Freddo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freddo 192K times last year and spent an estimated £190K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £190Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- freddo64K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £0.34 to £32.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.01 that is £13K to £16K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £0.34–£32.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #478 within Chocolate Candy. It carries 93 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #478in Chocolate Candy
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 93per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Freddo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago

Cadbury Dairy Milk Freddo Caramel Chocolate Bars 4 x 78 g (Pack of 1)
- Price
- £1.27
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 1y ago

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 11mo ago

Cadbury Dairy Milk Freddo Caramel Chocolate Bar 19.5g (Pack of 60 Bars) - Milk Chocolate With Soft Caramel
- Price
- £19.41
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3y ago

Cadbury Freddo Chocolate Bar 180g
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box
- Price
- £28.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack
- Price
- £20.44
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 3mo ago

Cadbury Freddo Chocolate Bar 180g
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks
- Price
- £8.39
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 6mo ago

Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago
Newest
by launch date
GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack
- Price
- £20.44
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 3mo ago

Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks
- Price
- £8.39
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 6mo ago

Dairy Milk Freddo Chocolate Bar 60 x 18g 39p PMP - Full Box - cdb
- Price
- £32.37
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 9mo ago

Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box
- Price
- £28.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
59
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Cadbury62%
- ARH Joyful Gifts15%
- VELAFEE9%
- Generic8%
- GROBITS4%
- Khudadad3%
Demand
Freddo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Freddo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- freddo64K/yr
- freddo chocolate bars67K/yr
- freddos18K/yr
- fredo chocolate bars11K/yr
- freddi10K/yr
- freddos in bulk box 6010K/yr
- caramel freddo4K/yr
- cadbury freddo3K/yr
- freddo caramel3K/yr
- fredos chocolate bulk3K/yr
Reviews and returns
What reviews say buyers love and hate about Freddo
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freddo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









