Is freddo profitable to sell on Amazon United Kingdom?

The niche generates £190K/yr across 13 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (45/100).

How competitive is the freddo niche?

6 brands and 59 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in freddo?

Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for freddo peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the freddo niche?

Listings span £0.34–£32.37; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.

freddo

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible92.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.01

avg listing price — sweet spot $15–$100

Price range

Good£0.34–£32.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£190K

£190K/yr · 192K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, freddo is a £190K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

freddo market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £260K–£325K; units × avg price
Conversion rate: 7.6%
Avg BSR: #478
Page quality: 0%
Prime: 69%
Sponsored: 23%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Cadbury62%
ARH Joyful Gifts15%
VELAFEE9%
Generic8%
GROBITS4%
Khudadad3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top freddo search terms

freddo64K/yr -1.6%10.3% conv.
freddo chocolate bars67K/yr -33.8%8.9% conv.
freddos18K/yr -14.5%8.4% conv.
fredo chocolate bars11K/yr -9.7%4.7% conv.
freddi10K/yr -14.5%1.4% conv.
freddos in bulk box 6010K/yr -10.9%6.6% conv.
caramel freddo4K/yr -12.1%6.1% conv.
cadbury freddo3K/yr -22.7%3.2% conv.
freddo caramel3K/yr -16.1%4.8% conv.
fredos chocolate bulk3K/yr -22.1%5.6% conv.

All search terms

Top freddo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)

Cadbury£1.304.8★151 rev

Cadbury Dairy Milk Freddo Caramel Chocolate Bars 4 x 78 g (Pack of 1)

Cadbury£1.274.6★174 rev

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing

ARH Joyful Gifts£8.234.4★45 rev

Cadbury Dairy Milk Freddo Caramel Chocolate Bar 19.5g (Pack of 60 Bars) - Milk Chocolate With Soft Caramel

Cadbury£19.414.5★29 rev

Cadbury Freddo Chocolate Bar 180g

Cadbury£3.184.0★10 rev

Newest

by launch date

GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack

GROBITS£20.447 rev

3mo ago

Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks

VELAFEE£8.39249 rev

6mo ago

Dairy Milk Freddo Chocolate Bar 60 x 18g 39p PMP - Full Box - cdb

Generic£32.3715 rev

9mo ago

Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box

Generic£28.691 rev

9mo ago

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing

ARH Joyful Gifts£8.2345 rev

11mo ago

What buyers say about freddo

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Good Value”

Taste-Overall17%

“Wat can I say chocolate nice”

Advertised Vs Actual Product16%

“Is what it states is the brand and is iconic”

Gifting Purpose11%

“Lovely gift box”

Flavor6%

“Great price lovely tasting”

Ease Of Use5%

“Quick and efficient”

Quality-Overall5%

“Excellant product”

Sweetness1%

“fantastic for when you get that sweet craving or munchie attack”

Size-Overall1%

“big enough for a satisfying treat”

What buyers complain about

Value For Money38%

“Too expensive”

Taste-Overall18%

“in fairness doesn't seem any smaller or less tasty than I remember”

Quality-Overall10%

“quality is still the same just a shame they have got smaller”

Size-Overall8%

“in fairness doesn't seem any smaller or less tasty than I remember”

Durability5%

“they won't last long”

Crispiness5%

“Sadly, these had a white bloom on them and were very crisp and crumbled when opened”

Stale/Rotten/Spoiled5%