Freddo
FailThe top 5 brands take 97% of clicks, so Freddo is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £190K/yr192K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 59 sellers
Flapen Score
Freddo against its category
The dotted line is the Grocery average. Past it, Freddo is stronger. Inside it, weaker.
Market
The Freddo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freddo 192K times last year and spent an estimated £190K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £190Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- freddo64K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £0.34 to £32.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.01 that is £13K to £16K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £0.34–£32.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #478 within Chocolate Candy. It carries 93 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #478in Chocolate Candy
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 93per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Freddo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago

Cadbury Dairy Milk Freddo Caramel Chocolate Bars 4 x 78 g (Pack of 1)
- Price
- £1.27
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 1y ago

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 11mo ago

Cadbury Dairy Milk Freddo Caramel Chocolate Bar 19.5g (Pack of 60 Bars) - Milk Chocolate With Soft Caramel
- Price
- £19.41
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3y ago

Cadbury Freddo Chocolate Bar 180g
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box
- Price
- £28.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack
- Price
- £20.44
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 3mo ago

Cadbury Freddo Chocolate Bar 180g
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks
- Price
- £8.39
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 6mo ago

Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago
Newest
by launch date
GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack
- Price
- £20.44
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 3mo ago

Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks
- Price
- £8.39
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 6mo ago

Dairy Milk Freddo Chocolate Bar 60 x 18g 39p PMP - Full Box - cdb
- Price
- £32.37
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 9mo ago

Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box
- Price
- £28.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
59
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Cadbury62%
- ARH Joyful Gifts15%
- VELAFEE9%
- Generic8%
- GROBITS4%
- Khudadad3%
Demand
Freddo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Freddo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- freddo64K/yr
- freddo chocolate bars67K/yr
- freddos18K/yr
- fredo chocolate bars11K/yr
- freddi10K/yr
- freddos in bulk box 6010K/yr
- caramel freddo4K/yr
- cadbury freddo3K/yr
- freddo caramel3K/yr
- fredos chocolate bulk3K/yr
Reviews and returns
What reviews say buyers love and hate about Freddo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
could not believe the price
EXTREMELY overpriced
in fairness doesn't seem any smaller or less tasty than I remember
didnt taste great we opened
Old chocolate, tasted awful
quality is still the same just a shame they have got smaller
in fairness doesn't seem any smaller or less tasty than I remember
The bars are tiny
they won't last long
Love
Good Value
Good value for money
Good value bundle
Wat can I say chocolate nice
Very good taste same
Great price lovely tasting
Is what it states is the brand and is iconic
Its literally everything I could have wanted
As expected
Lovely gift box
Complimented my Easter gift sets
Great for surprise gift
Great price lovely tasting
Delicious chocolate
lovely tasting Cadburys chocolate
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freddo questions
Answered from the same tracked data.









