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Freddo

Fail

The top 5 brands take 97% of clicks, so Freddo is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£190K/yr192K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
68%top-5 click share · 6 brands · 59 sellers

Flapen Score

Freddo against its category

The dotted line is the Grocery average. Past it, Freddo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freddo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freddo 192K times last year and spent an estimated £190K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
7.6%
Market size, estimated
£190Ka year
Peak month
December2.2× the quietest month
Top search term
freddo64K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £0.34 to £32.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.01 that is £13K to £16K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£0.34–£32.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #478 within Chocolate Candy. It carries 93 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#478in Chocolate Candy
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
93per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Freddo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

59

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Cadbury62%
  • ARH Joyful Gifts15%
  • VELAFEE9%
  • Generic8%
  • GROBITS4%
  • Khudadad3%

Demand

Freddo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Freddo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freddo64K/yr
  • freddo chocolate bars67K/yr
  • freddos18K/yr
  • fredo chocolate bars11K/yr
  • freddi10K/yr
  • freddos in bulk box 6010K/yr
  • caramel freddo4K/yr
  • cadbury freddo3K/yr
  • freddo caramel3K/yr
  • fredos chocolate bulk3K/yr

Reviews and returns

What reviews say buyers love and hate about Freddo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.11

Too expensive

could not believe the price

EXTREMELY overpriced

Taste-Overall18%−0.04

in fairness doesn't seem any smaller or less tasty than I remember

didnt taste great we opened

Old chocolate, tasted awful

Quality-Overall10%−0.06

quality is still the same just a shame they have got smaller

Size-Overall8%−0.08

in fairness doesn't seem any smaller or less tasty than I remember

The bars are tiny

Durability5%+0.29

they won't last long

Love

Value For Money35%−0.11

Good Value

Good value for money

Good value bundle

Taste-Overall17%−0.04

Wat can I say chocolate nice

Very good taste same

Great price lovely tasting

Advertised Vs Actual Product16%+1.93

Is what it states is the brand and is iconic

Its literally everything I could have wanted

As expected

Gifting Purpose11%+1.24

Lovely gift box

Complimented my Easter gift sets

Great for surprise gift

Flavor6%+0.72

Great price lovely tasting

Delicious chocolate

lovely tasting Cadburys chocolate

FAQ

Common Freddo questions

Answered from the same tracked data.