Is frappe powder profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +211.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the frappe powder niche?

6 brands and 24 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in frappe powder?

Top complaints mined from reviews: Size-Overall, Thickness, Sweetness. The return rate is 0.1%.

When does demand for frappe powder peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.

What does it cost to enter the frappe powder niche?

Listings span £7.64–£25.89; the average listing price is £13.86 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.

frappe powder

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+211.3%

90-day search growth — must beat 0% to launch

Review moat

Great140.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.86

avg listing price — sweet spot $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Good£7.64–£25.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad£51K

£51K/yr · 71K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, frappe powder is a £51K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

frappe powder market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £42K–£55K; units × avg price
Conversion rate: 5.2%
Avg BSR: #215
Page quality: 0%
Prime: 73%
Sponsored: 27%
Out of stock: 3.9%
Avg brand age: 47 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Simply52%
Indulgence Collection24%
DFB7%
GALAXY7%
Monin7%
Palma Hot Chocolate3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +211.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Open Trend

Top frappe powder search terms

frappe powder48K/yr +212.2%3.8% conv.
frappe12K/yr +214.9%1.4% conv.
vanilla frappe powder5K/yr +200.5%8.9% conv.
frappe mix5K/yr +207.8%1.9% conv.

All search terms

Top frappe powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply Vanilla Frappe Powder Nut Free & Gluten Free Frappe Powder for Iced Drinks (1.75 Kg)

Simply£15.304.6★177 rev

Indulgence Collection Frappe Powder Base 1kg - Unflavoured Mix - Luxurious Thick and Creamy Texture - Flavour with Espresso Milk Syrup and Fruit - Vegetarian and Gluten-Free - Made in the UK

Indulgence Collection£16.244.4★190 rev

Indulgence Collection Frappe Powder Base 2kg - Unflavoured Mix - Luxurious Thick and Creamy Texture - Flavour with Espresso Milk Syrup and Fruit - Vegetarian and Gluten-Free - Made in the UK

Indulgence Collection£24.194.4★190 rev

Simply Toffee Frappe Powder Nut Free & Gluten Free Frappe Powder for Iced Drinks (1 Kg)

Simply£8.264.7★54 rev

Frappé Iced Coffee Instant Powder 275G - imported by DFB

DFB£8.304.2★193 rev

Newest

by launch date

Galaxy Caramel Frappe 1kg (Pack of 1) 28 Servings | Just Add Milk | Caféstyle Chocolate Caramel Drink Mix For Frappes & Milkshakes | Blend or Shake With Milk & Ice | BaristaQuality

GALAXY£13.9739 rev

5mo ago

PALMA Vanilla Frappe Milkshake Powder | Gluten Free GMO Free No Palm Oil No Hydrogenated Fat | Perfect for Frappe Milkshake and Smoothie | Made in Italy | 500g (25 Servings)

Palma Hot Chocolate£10.3210 rev

2y ago

Frappé Iced Coffee Instant Powder 275G - imported by DFB

DFB£8.30193 rev

3y ago

Indulgence Collection Frappe Powder Base 2kg - Unflavoured Mix - Luxurious Thick and Creamy Texture - Flavour with Espresso Milk Syrup and Fruit - Vegetarian and Gluten-Free - Made in the UK

Indulgence Collection£24.19190 rev

3y ago

Simply Chocolate Frappe Powder Nut Free & Gluten Free Frappe Powder for Iced Drinks (1 Kg)

Simply£10.7654 rev

5y ago

What buyers say about frappe powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Absolutely delicious”

Value For Money14%

“Good value for money”

Flavor14%

“Delicious flavour”

Blend/Ratio5%

“It blends very well too”

Sweetness4%

“creamy sweetness in drink form”

Ease Of Use3%

“really easy to use”

Advertised Vs Actual Product3%

“As described”

Solubility3%

“However it's nice as well if you just want it blended. or works well shaken in a protein bottle”

Baking3%

“Makes a lovely cookies and cream frappe”

Freshness2%

“It was nice and frothy and pretty well mixed”

What buyers complain about

Size-Overall15%

“Lid of container does not fit”

Thickness8%

“it did nt do alot if im honest just a slight thick milkshake almost”

Sweetness7%

“certainly can't with how much sugar is in it”

Artificial Sweeteners3%

“Looking at the ingredients there is a high sugar content in this which may not be suitable or appealing for all”

Quality-Overall2%

“Disappointing – Not the Quality I Expect from Galaxy”

Blend/Ratio2%

“I did not find it mixed especially well just by stirring”

Value For Money2%

“Considering it's mainly sugar i find it too be rather expensive”

Taste-Overall2%

“It tasted quite artificial”

Dilute/Watery2%

“a bit watery”

Flavor2%

“I just wish it was a little more obviously Galaxy flavoured”

Top return reasons

Leak-Proof100%

Common questions

Is frappe powder profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +211.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the frappe powder niche?: 6 brands and 24 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in frappe powder?: Top complaints mined from reviews: Size-Overall, Thickness, Sweetness. The return rate is 0.1%.
When does demand for frappe powder peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.
What does it cost to enter the frappe powder niche?: Listings span £7.64–£25.89; the average listing price is £13.86 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.