foxs biscuits
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great171.47avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good£1.11–£32.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 135K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, foxs biscuits is a £70K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
foxs biscuits market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £79K–£98K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 25%
- Out of stock
- 13.8%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
93
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
40%
Top 20: 89%
Open market
4%
- Fox's49%
- Snackify26%
- Zamfoods14%
- Generic3%
- JOLAFUNBS2%
- Tilz2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top foxs biscuits search terms
- foxes biscuits54K/yr
- foxs biscuits40K/yr
- fox biscuits21K/yr
- fox cookies5K/yr
- foxs chocolate biscuits5K/yr
- foxs cookies4K/yr
- foxes chocolate biscuits7K/yr
Top foxs biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Foxs Fabulous Half Coated Milk Chocolate Cookies 175g
Fox's£2.084.6★385 rev
Foxs Chunkie Cookies Triple Chocolate 180g
Fox's£2.014.6★347 rev
Foxs Fabulous cookies Four Luxury Flavours of Milk Triple Half-Coated & White Chocolate Biscuits for special Occasions Supreme Gift to share with friends and Family ((4 Mix Flavours))
Snackify£10.744.4★38 rev
Foxs Milk Chocolate Chocolatey Biscuits 130g
Fox's£2.134.7★591 rev
Foxs Fabulous Half Coated Milk Chocolate Cookies 175g | Chocolate Biscuits | Chocolate Chunky Cookies | Chocolate Coated Bread | Available for Hampers and Gifts on all Occassions (Pack of 3)
Snackify£9.575.0★6 rev
Newest
by launch date
Foxs Favourites Classic Biscuit Bars Bundle Milk Chocolate & Vanilla Cream Cream Filled Biscuits 2 x 5 Bar Packs 10 Bars Total
Generic£10.000 rev
Foxs Fabulous Half Coated Milk Chocolate Cookies 175g | Chocolate Biscuits | Chocolate Chunky Cookies | Chocolate Coated Bread | Available for Hampers and Gifts on all Occassions (Pack of 3)
Snackify£9.576 rev
Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
BAYTRADE£25.4465 rev
Foxs Classic Biscuits Selection 275g
Fox's£4.752 rev
Foxs Biscuits Favourites Assortment 2.1kg Bulk Buy Biscuit Catering Multipack 9 Classic Varieties Cookies & Snack Treats for Office Customers Visitors Parties & Sharing Vegetarian Friendly
JOLAFUNBS£29.120 rev
Trending
90-day click momentumFoxs Favourites Classic Biscuit Bars Bundle Milk Chocolate & Vanilla Cream Cream Filled Biscuits 2 x 5 Bar Packs 10 Bars Total
Generic£10.000.0★
Foxs Classic Biscuits Selection 275g
Fox's£4.753.5★
Foxs Chunkie Cookies Triple Chocolate 180g
Fox's£2.014.6★
Foxs Jam N Cream Raspberry and Vanilla Biscuit 150g
Fox's£1.114.6★
Foxs Fabulous Cookies Assortment 365g Luxury Biscuit Selection | Perfect for Xmas Gifts Biscuit Gifts Box | Milk Triple White and Half Coated Chocolate Biscuits for All Occasions (1 Box)
Zamfoods£10.004.4★
What buyers say about foxs biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Biscuits themselves are very nice”
“Superb yummy cookies”
“Good variety”
“Good value”
“Welcome gift”
“Just as expected”
“Good size to dip into tea”
“Ain't going to buy expensive QC'd biscuits again, just close your eyes and delve in, they all taste the same and are really fresh”
“Nice texture”
“Great choice super flavour”
What buyers complain about
“WASTE OF MONEY”
“Don't go on box image expecting a variety as depicted”
“one sort of little bits”
“they just weren't good quality biscuits either like you'd expect”
“Also they didn't taste fresh”
“Broken Biscuits”
“These didnt taste great at all”
“Except I'm glad there was no so called nice biscuits too sugary those are”
“Box is smaller than picture”
“The biscuits contain palm oil”
Top return reasons
Common questions
- Is foxs biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the foxs biscuits niche?
- 10 brands and 93 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in foxs biscuits?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Chunk/Clump/Collection. The return rate is 0.0%.
- When does demand for foxs biscuits peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the foxs biscuits niche?
- Listings span £1.11–£32.49; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.