Foxs Biscuits
FailThe top 5 brands take 94% of clicks, so Foxs Biscuits is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £70K/yr135K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 40%top-5 click share · 10 brands · 93 sellers
Flapen Score
Foxs Biscuits against its category
The dotted line is the Grocery average. Past it, Foxs Biscuits is stronger. Inside it, weaker.
Market
The Foxs Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foxs Biscuits 135K times last year and spent an estimated £70K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £70Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- foxes biscuits54K searches a year
02 · Price
A sale here is worth £9.83.
Listings sell for £9.83 on average, from £1.11 to £32.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.83 that is £983 to £2K a year per listing.
- Average price
- £9.83under the $15 to $100 sweet spot
- Price range
- £1.11–£32.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £983–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #176 within Bakery. It carries 171 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 72%
- Out of stock, average day
- 13.8%
- Average rank
- #176in Bakery
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 171per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Foxs Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Foxs Fabulous Half Coated Milk Chocolate Cookies 175g
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 6y ago

Foxs Chunkie Cookies Triple Chocolate 180g
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 347
- Age
- 9y ago

Foxs Fabulous cookies Four Luxury Flavours of Milk Triple Half-Coated & White Chocolate Biscuits for special Occasions Supreme Gift to share with friends and Family ((4 Mix Flavours))
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Foxs Milk Chocolate Chocolatey Biscuits 130g
- Price
- £2.13
- Rating
- 4.7/5
- Reviews
- 591
- Age
- 15y ago

Foxs Fabulous Half Coated Milk Chocolate Cookies 175g | Chocolate Biscuits | Chocolate Chunky Cookies | Chocolate Coated Bread | Available for Hampers and Gifts on all Occassions (Pack of 3)
- Price
- £9.57
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago
Trending
90-day click momentum
Foxs Favourites Classic Biscuit Bars Bundle Milk Chocolate & Vanilla Cream Cream Filled Biscuits 2 x 5 Bar Packs 10 Bars Total
- Price
- £10.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Foxs Classic Biscuits Selection 275g
- Price
- £4.75
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 9mo ago

Foxs Chunkie Cookies Triple Chocolate 180g
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 347
- Age
- 9y ago

Foxs Jam N Cream Raspberry and Vanilla Biscuit 150g
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 16y ago

Foxs Fabulous Cookies Assortment 365g Luxury Biscuit Selection | Perfect for Xmas Gifts Biscuit Gifts Box | Milk Triple White and Half Coated Chocolate Biscuits for All Occasions (1 Box)
- Price
- £10.00
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
Foxs Favourites Classic Biscuit Bars Bundle Milk Chocolate & Vanilla Cream Cream Filled Biscuits 2 x 5 Bar Packs 10 Bars Total
- Price
- £10.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Foxs Fabulous Half Coated Milk Chocolate Cookies 175g | Chocolate Biscuits | Chocolate Chunky Cookies | Chocolate Coated Bread | Available for Hampers and Gifts on all Occassions (Pack of 3)
- Price
- £9.57
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

Foxs Classic Biscuits Selection 275g
- Price
- £4.75
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 9mo ago

Foxs Biscuits Favourites Assortment 2.1kg Bulk Buy Biscuit Catering Multipack 9 Classic Varieties Cookies & Snack Treats for Office Customers Visitors Parties & Sharing Vegetarian Friendly
- Price
- £29.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
93
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
40%
Top 20: 89%
Open market
4%
- Fox's49%
- Snackify26%
- Zamfoods14%
- Generic3%
- JOLAFUNBS2%
- Tilz2%
- Open — no brand owns it (4 brands, 4%)
Demand
Foxs Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Foxs Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foxes biscuits54K/yr
- foxs biscuits40K/yr
- fox biscuits21K/yr
- fox cookies5K/yr
- foxs chocolate biscuits5K/yr
- foxs cookies4K/yr
- foxes chocolate biscuits7K/yr
Reviews and returns
What reviews say buyers love and hate about Foxs Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
WASTE OF MONEY
Not worth the price
Bit expensive
Don't go on box image expecting a variety as depicted
Not like it say on the box got a box of broken crumbs never bay again
Not as advertised
one sort of little bits
Was crumbs very small biscuit bits waste if money
Found a few custard cream remnants, the rest were thumbnail sized bits of nice and digestive,
they just weren't good quality biscuits either like you'd expect
Not a good variety
Awful quality
Also they didn't taste fresh
Expect the biscuits to be fresher than 4 months old
stale to the taste
Love
Biscuits themselves are very nice
Top cookies
A brilliant box of biscuits
Superb yummy cookies
Delicious biscuits
Absolutely delicious
Good variety
Excellent product
Very good assortment
Good value
Great Value
Great value
Welcome gift
Great gift idea
a family gift they loved it
Return
0.0% Return rate 100% Fixable by listing
Don't go on box image expecting a variety as depicted
Not like it say on the box got a box of broken crumbs never bay again
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foxs Biscuits questions
Answered from the same tracked data.









