Skip to content

Foxs Biscuits

brand-locked demand (top 5 brands take 94% of clicks) — Foxs Biscuits doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 17Growth 17Conversion 60Competition 75Returns 100Price range 56Avg price 32Brand share 14Review moat 91Quality gap 63
This niche Category average

Is Foxs Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Foxs Biscuits is a £70K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Foxs Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.6% over the last 90 days and 5.3% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr10K
Search volume / yr-15.6%135K
Conversion rate5.3%
Avg price£9.83

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 93
Top-5 product click share40%
Open market6%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement25%
New entrants (1y)8· 1 succeeded
Avg rating4.4★
Avg reviews171

Top Foxs Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

93

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

40%

Top 20: 89%

Open market

4%

  • Fox's49%
  • Snackify26%
  • Zamfoods14%
  • Generic3%
  • JOLAFUNBS2%
  • Tilz2%
  • Open — no brand owns it (4 brands, 4%)

Foxs Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR5.3%Products32Brands10Top 5 Brands94%OOS Rate13.8%Rating4.4★Reviews171Avg BSR#176
9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Top Foxs Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • foxes biscuits54K/yr
  • foxs biscuits40K/yr
  • fox biscuits21K/yr
  • fox cookies5K/yr
  • foxs chocolate biscuits5K/yr
  • foxs cookies4K/yr
  • foxes chocolate biscuits7K/yr

What reviews say buyers love and hate about Foxs Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Baking22%

Biscuits themselves are very nice

Taste-Overall20%

Superb yummy cookies

Quality-Overall17%

Good variety

Value For Money15%

Good value

Gifting Purpose10%

Welcome gift

What buyers complain about

85% of reviews
Value For Money30%

WASTE OF MONEY

Advertised Vs Actual Product13%

Don't go on box image expecting a variety as depicted

Chunk/Clump/Collection8%

one sort of little bits

Quality-Overall8%

they just weren't good quality biscuits either like you'd expect

Stale/Rotten/Spoiled7%

Also they didn't taste fresh

Foxs Biscuits return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
100%

Common Foxs Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Foxs Biscuits 49/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -15.6% over the last 90 days.
Search demand for Foxs Biscuits on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.9× the quietest.