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Foxs Biscuits

Fail

The top 5 brands take 94% of clicks, so Foxs Biscuits is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£70K/yr135K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
40%top-5 click share · 10 brands · 93 sellers

Flapen Score

Foxs Biscuits against its category

The dotted line is the Grocery average. Past it, Foxs Biscuits is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foxs Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foxs Biscuits 135K times last year and spent an estimated £70K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
5.3%
Market size, estimated
£70Ka year
Peak month
December4.9× the quietest month
Top search term
foxes biscuits54K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £1.11 to £32.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.83 that is £983 to £2K a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£1.11–£32.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£983–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #176 within Bakery. It carries 171 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
72%
Out of stock, average day
13.8%
Average rank
#176in Bakery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Foxs Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

93

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

40%

Top 20: 89%

Open market

4%

  • Fox's49%
  • Snackify26%
  • Zamfoods14%
  • Generic3%
  • JOLAFUNBS2%
  • Tilz2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Foxs Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Foxs Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foxes biscuits54K/yr
  • foxs biscuits40K/yr
  • fox biscuits21K/yr
  • fox cookies5K/yr
  • foxs chocolate biscuits5K/yr
  • foxs cookies4K/yr
  • foxes chocolate biscuits7K/yr

Reviews and returns

What reviews say buyers love and hate about Foxs Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.09

WASTE OF MONEY

Not worth the price

Bit expensive

Advertised Vs Actual Product13%−0.10

Don't go on box image expecting a variety as depicted

Not like it say on the box got a box of broken crumbs never bay again

Not as advertised

Chunk/Clump/Collection8%−0.08

one sort of little bits

Was crumbs very small biscuit bits waste if money

Found a few custard cream remnants, the rest were thumbnail sized bits of nice and digestive,

Quality-Overall8%+1.30

they just weren't good quality biscuits either like you'd expect

Not a good variety

Awful quality

Stale/Rotten/Spoiled7%−0.08

Also they didn't taste fresh

Expect the biscuits to be fresher than 4 months old

stale to the taste

Love

Baking22%+0.91

Biscuits themselves are very nice

Top cookies

A brilliant box of biscuits

Taste-Overall20%+1.50

Superb yummy cookies

Delicious biscuits

Absolutely delicious

Quality-Overall17%+1.30

Good variety

Excellent product

Very good assortment

Value For Money15%−0.09

Good value

Great Value

Great value

Gifting Purpose10%+0.87

Welcome gift

Great gift idea

a family gift they loved it

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁█▁▁▁

Don't go on box image expecting a variety as depicted

Not like it say on the box got a box of broken crumbs never bay again

Not as advertised

FAQ

Common Foxs Biscuits questions

Answered from the same tracked data.