Is fortune cookies profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -78.9%. Flapen's verdict: Skip it (39/100).

How competitive is the fortune cookies niche?

6 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in fortune cookies?

Top complaints mined from reviews: Quality-Overall, Sweetness, Flavor. The return rate is 0.0%.

When does demand for fortune cookies peak?

Demand peaks in Jan–Feb; the busiest month runs 11.1× the quietest.

What does it cost to enter the fortune cookies niche?

Listings span £4.71–£25.51; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

fortune cookies

Skip it

Soft demand (-78.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great277.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.07

avg listing price — sweet spot $15–$100

Price range

Good£4.71–£25.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad£81K

£81K/yr · 111K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-78.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, fortune cookies is a £81K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fortune cookies market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £121K–£151K; units × avg price
Conversion rate: 6.1%
Avg BSR: #142
Page quality: 0%
Prime: 75%
Sponsored: 58%
Out of stock: 4.0%
Avg brand age: 49 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Silk Road58%
WOODZYCO21%
Saras Flavours of Asia11%
EMBO5%
Glowish2%
Bountiful Harvest1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -78.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 11.1×

Open Trend

Top fortune cookies search terms

fortune cookies82K/yr -76.7%9.5% conv.
chinese fortune cookies12K/yr -77.1%4.2% conv.
fortune cookies individually wrapped12K/yr -91.9%10.9% conv.
fortune cookie4K/yr -68.3%4.0% conv.

All search terms

Top fortune cookies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages

Silk Road£8.464.7★43 rev

Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive

WOODZYCO£9.044.3★45 rev

Silk Road Brand Fortune Cookies - 275 Cookies

Silk Road£25.514.6★431 rev

Silk Road | Chinese New Year | Fortune Cookies | 24 pack

Silk Road£6.684.5★1,079 rev

Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages

Silk Road£6.404.3★36 rev

Newest

by launch date

Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages

Silk Road£8.4643 rev

7mo ago

Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages

Silk Road£6.4036 rev

7mo ago

Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive

WOODZYCO£9.0445 rev

1y ago

Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 2 Total 24 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations

Saras Flavours of Asia£6.9963 rev

2y ago

Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 6 Total 72 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations

Saras Flavours of Asia£12.9710 rev

2y ago

What buyers say about fortune cookies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Cookies tasted nice”

Value For Money23%

“the price seemed reasonable”

Crispiness11%

“Beautiful and crispy lovely taste”

Quality-Overall11%

“Overall, these are great quality fortune cookies that feel perfect for Chinese New Year, themed nights, or any event where you want something a bit different and interactive”

Baking8%

“all cookies are very nice”

Sweetness4%

“its sweet and just a classic fortune cookie”

Advertised Vs Actual Product3%

“Great deal, as described”

Vegan/Organic3%

“Vegan friendly and they taste good”

Design-Overall3%

“Nicely presented”

Ease Of Use1%

“makes them easy to hand out at parties or events”

What buyers complain about

Quality-Overall25%

“Poor quality”

Sweetness25%

“very sugary”

Flavor13%

“they don't seem to be things typically aimed towards the flavour of them”

Common questions

Is fortune cookies profitable to sell on Amazon United Kingdom?: The niche generates £81K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -78.9%. Flapen's verdict: Skip it (39/100).
How competitive is the fortune cookies niche?: 6 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in fortune cookies?: Top complaints mined from reviews: Quality-Overall, Sweetness, Flavor. The return rate is 0.0%.
When does demand for fortune cookies peak?: Demand peaks in Jan–Feb; the busiest month runs 11.1× the quietest.
What does it cost to enter the fortune cookies niche?: Listings span £4.71–£25.51; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.