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Fortune Cookies

Fail

Demand is soft, at -78.9% this quarter, so Fortune Cookies is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£81K/yr111K searches / yr
90-day growth
-78.9%search demand this quarter
Competition
71%top-5 click share · 6 brands · 17 sellers

Flapen Score

Fortune Cookies against its category

The dotted line is the Grocery average. Past it, Fortune Cookies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortune Cookies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fortune Cookies 111K times last year and spent an estimated £81K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -78.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-78.9%
Conversion, latest week
6.1%
Market size, estimated
£81Ka year
Peak month
February11.1× the quietest month
Top search term
fortune cookies82K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £4.71 to £25.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£4.71–£25.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #142 within Bakery. It carries 278 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
4.0%
Average rank
#142in Bakery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fortune Cookies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

17

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Silk Road58%
  • WOODZYCO21%
  • Saras Flavours of Asia11%
  • EMBO5%
  • Glowish2%
  • Bountiful Harvest1%

Demand

Fortune Cookies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 11.1×

Search terms

Top Fortune Cookies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortune cookies82K/yr
  • chinese fortune cookies12K/yr
  • fortune cookies individually wrapped12K/yr
  • fortune cookie4K/yr

Reviews and returns

What reviews say buyers love and hate about Fortune Cookies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.10

Poor quality

Sweetness25%−0.07

very sugary

Flavor13%+0.30

they don't seem to be things typically aimed towards the flavour of them

Love

Taste-Overall26%+1.73

Cookies tasted nice

Beautiful and crispy lovely taste

Taste good

Value For Money23%−0.20

the price seemed reasonable

Good value and fun

Good value for money

Crispiness11%+0.38

Beautiful and crispy lovely taste

The cookies have a nice crunch

They are crunchy

Quality-Overall11%−0.10

Overall, these are great quality fortune cookies that feel perfect for Chinese New Year, themed nights, or any event where you want something a bit different and interactive

very nice good quality

Very good and there a lot in there so you get good value for money-

Baking8%+0.90

all cookies are very nice

The cookies themselves have a good snap to them and a nice, lightly sweet flavour

Good fortune cookies

FAQ

Common Fortune Cookies questions

Answered from the same tracked data.