Fortune Cookies
FailDemand is soft, at -78.9% this quarter, so Fortune Cookies is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £81K/yr111K searches / yr
- 90-day growth
- -78.9%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 17 sellers
Flapen Score
Fortune Cookies against its category
The dotted line is the Grocery average. Past it, Fortune Cookies is stronger. Inside it, weaker.
Market
The Fortune Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fortune Cookies 111K times last year and spent an estimated £81K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -78.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -78.9%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £81Ka year
- Peak month
- February11.1× the quietest month
- Top search term
- fortune cookies82K searches a year
02 · Price
A sale here is worth £12.07.
Listings sell for £12.07 on average, from £4.71 to £25.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.
- Average price
- £12.07under the $15 to $100 sweet spot
- Price range
- £4.71–£25.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #142 within Bakery. It carries 278 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 75%
- Out of stock, average day
- 4.0%
- Average rank
- #142in Bakery
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 278per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Fortune Cookies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages
- Price
- £8.46
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 7mo ago

Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive
- Price
- £9.04
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago

Silk Road Brand Fortune Cookies - 275 Cookies
- Price
- £25.51
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 14y ago

Silk Road | Chinese New Year | Fortune Cookies | 24 pack
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 1,079
- Age
- 9y ago

Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages
- Price
- £6.40
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Silk Road Fortune Cookies - 275 Cookies - 2kg | Unique Fortunes | Perfect for Special Celebrations | Cultural Charm | Bulk Party Cookies
- Price
- £24.99
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 2y ago

Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive
- Price
- £9.04
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago

Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages
- Price
- £8.46
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 7mo ago

Silk Road | Chinese New Year | Fortune Cookies | 24 pack
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 1,079
- Age
- 9y ago

Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 6 Total 72 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations
- Price
- £12.97
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 2y ago
Newest
by launch date
Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages
- Price
- £8.46
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 7mo ago

Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages
- Price
- £6.40
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 7mo ago

Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive
- Price
- £9.04
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago

Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 2 Total 24 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago

Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 6 Total 72 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations
- Price
- £12.97
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
17
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Silk Road58%
- WOODZYCO21%
- Saras Flavours of Asia11%
- EMBO5%
- Glowish2%
- Bountiful Harvest1%
Demand
Fortune Cookies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 11.1×
Search terms
Top Fortune Cookies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fortune cookies82K/yr
- chinese fortune cookies12K/yr
- fortune cookies individually wrapped12K/yr
- fortune cookie4K/yr
Reviews and returns
What reviews say buyers love and hate about Fortune Cookies
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortune Cookies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









