How competitive is the Fortune Cookies niche on Amazon United Kingdom?

6 brands and 17 sellers compete in Fortune Cookies on Amazon United Kingdom. The top 5 Fortune Cookies products take 71% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Fortune Cookies?

Fortune Cookies buyers on Amazon United Kingdom complain most about Quality-Overall, Sweetness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fortune Cookies niche?

Fortune Cookies sells for £12.07 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.71–£25.51. The average incumbent carries 278 reviews — the moat a new listing must climb.

Fortune Cookies

soft demand (-78.9% this quarter) — Fortune Cookies doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fortune Cookies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fortune Cookies is a £81K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Fortune Cookies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -78.9% over the last 90 days and 6.1% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr13K

Search volume / yr-78.9%111K

Conversion rate6.1%

Avg price£12.07

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 17

Top-5 product click share71%

Open market1%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Fortune Cookies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages

Price: £8.46
Rating: 4.7/5
Reviews: 43
Age: 7mo ago

Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive

Price: £9.04
Rating: 4.3/5
Reviews: 45
Age: 1y ago

Silk Road Brand Fortune Cookies - 275 Cookies

Price: £25.51
Rating: 4.6/5
Reviews: 431
Age: 14y ago

Silk Road | Chinese New Year | Fortune Cookies | 24 pack

Price: £6.68
Rating: 4.5/5
Reviews: 1,079
Age: 9y ago

Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages

Price: £6.40
Rating: 4.3/5
Reviews: 36
Age: 7mo ago

Newest

by launch date

Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages

Price: £8.46
Rating: 4.7/5
Reviews: 43
Age: 7mo ago

Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages

Price: £6.40
Rating: 4.3/5
Reviews: 36
Age: 7mo ago

Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive

Price: £9.04
Rating: 4.3/5
Reviews: 45
Age: 1y ago

Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 2 Total 24 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations

Price: £6.99
Rating: 4.6/5
Reviews: 63
Age: 2y ago

Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 6 Total 72 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations

Price: £12.97
Rating: 4.1/5
Reviews: 10
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Silk Road58%
WOODZYCO21%
Saras Flavours of Asia11%
EMBO5%
Glowish2%
Bountiful Harvest1%

Fortune Cookies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR6.1%Products12Brands6Top 5 Brands99%OOS Rate4.0%Rating4.4★Reviews278Avg BSR#142

Peak months: Jan, Feb · busiest ÷ quietest = 11.1×

Top Fortune Cookies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fortune cookies82K/yr -76.7%9.5% conv.
chinese fortune cookies12K/yr -77.1%4.2% conv.
fortune cookies individually wrapped12K/yr -91.9%10.9% conv.
fortune cookie4K/yr -68.3%4.0% conv.

What reviews say buyers love and hate about Fortune Cookies

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall26%

“Cookies tasted nice”

Value For Money23%

“the price seemed reasonable”

Crispiness11%

“Beautiful and crispy lovely taste”

Quality-Overall11%

“Overall, these are great quality fortune cookies that feel perfect for Chinese New Year, themed nights, or any event where you want something a bit different and interactive”

Baking8%

“all cookies are very nice”

What buyers complain about

63% of reviews

Quality-Overall25%

“Poor quality”

Sweetness25%

“very sugary”

Flavor13%

“they don't seem to be things typically aimed towards the flavour of them”

Common Fortune Cookies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fortune Cookies 39/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -78.9% over the last 90 days.