Fortnum and Mason Tea
FailThe top 5 brands take 99% of clicks, so Fortnum and Mason Tea is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £49K/yr52K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 70 sellers
Flapen Score
Fortnum and Mason Tea against its category
The dotted line is the Grocery average. Past it, Fortnum and Mason Tea is stronger. Inside it, weaker.
Market
The Fortnum and Mason Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fortnum and Mason Tea 52K times last year and spent an estimated £49K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £49Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- fortnum and mason tea42K searches a year
02 · Price
A sale here is worth £22.17.
Listings sell for £22.17 on average, from £12.96 to £32.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £22.17 that is £2K to £6K a year per listing.
- Average price
- £22.17inside the $15 to $100 sweet spot
- Price range
- £12.96–£32.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #436 within Tea. It carries 119 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #436in Tea
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 119per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Fortnum and Mason Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fortnum & Mason British Tea Breakfast Blend 25 Teabags
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 12y ago

FORTNUM & MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags 60 tea bags
- Price
- £30.44
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 8y ago

FORTNUM & MASON Royal Blend 50 Tea Bag Tin
- Price
- £22.40
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 6y ago

British Royal Warrant Fortnum & Mason K?nigs Mix Tea 1 Tin (250 g) Fortnum & Mason Royal Blend
- Price
- £26.48
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 12y ago

Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 415
- Age
- 6y ago
Trending
90-day click momentum
Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 415
- Age
- 6y ago

Fortnum & Mason Royal blend tea box type (tea bag 50 input) Fortnum & Mason ROYAL BLEND
- Price
- £19.96
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 10y ago

FORTNUM & MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags 60 tea bags
- Price
- £30.44
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 8y ago

Fortnum & Mason British Tea Breakfast Blend 25 Teabags
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 12y ago

FORTNUM & MASON Royal Blend 50 Tea Bag Tin
- Price
- £22.40
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 6y ago
Newest
by launch date
Fortnum & Mason British Tea Breakfast Blend | 50 Tea Bags (Jumbo Pack) | English Breakfast | Assam Blend
- Price
- £23.11
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 2y ago

FORTNUM + MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags | 60 tea bags | Gift Set
- Price
- £32.06
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago

FORTNUM & MASON Royal Blend 50 Tea Bag Tin
- Price
- £22.40
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 6y ago

Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 415
- Age
- 6y ago

FORTNUM & MASON - Breakfast Blend - 250 g Tin
- Price
- £28.64
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
70
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Fortnum & Mason60%
- Unknown21%
- MG Living8%
- Fourth Estate7%
- FORTNUM & MASON - Breakfast Blend - Lata 250gr3%
- HUOMU1%
Demand
Fortnum and Mason Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Fortnum and Mason Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fortnum and mason tea42K/yr
- fortnum and mason tea bags5K/yr
- fortune and mason tea5K/yr
Reviews and returns
What reviews say buyers love and hate about Fortnum and Mason Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But it's cheaper to buy direct
Yes they are expensive
Overpriced
Love
Great present, arrived promptly
Gift
Lovely gift
Superb flavour
More flavoursome than Supermarket bought tea types
A very robust flavour
Nice tea
It does taste very smooth & I will definitely be treating myself and buying again
Great taste
Really good quality tea
Good tea, high quality, happy mum
A good variety
Worth the price tag
Looks great and is at a good price point
Worth it
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortnum and Mason Tea questions
Answered from the same tracked data.









