Is fortnum and mason tea profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 13 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (42/100).

How competitive is the fortnum and mason tea niche?

6 brands and 70 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in fortnum and mason tea?

Top complaints mined from reviews: Value For Money. The return rate is 0.1%.

When does demand for fortnum and mason tea peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the fortnum and mason tea niche?

Listings span £12.96–£32.06; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.

fortnum and mason tea

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great119.46

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£22.17

avg listing price — sweet spot $15–$100

Price range

Great£12.96–£32.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Market size

Bad£49K

£49K/yr · 52K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, fortnum and mason tea is a £49K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fortnum and mason tea market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £44K–£55K; units × avg price
Conversion rate: 4.2%
Avg BSR: #436
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Fortnum & Mason60%
Unknown21%
MG Living8%
Fourth Estate7%
FORTNUM & MASON - Breakfast Blend - Lata 250gr3%
HUOMU1%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -9.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top fortnum and mason tea search terms

fortnum and mason tea42K/yr -9.4%3.4% conv.
fortnum and mason tea bags5K/yr -10.5%5.6% conv.
fortune and mason tea5K/yr -4.2%3.3% conv.

All search terms

Top fortnum and mason tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fortnum & Mason British Tea Breakfast Blend 25 Teabags

Fortnum & Mason£12.964.6★176 rev

FORTNUM & MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags 60 tea bags

Unknown£30.444.7★175 rev

FORTNUM & MASON Royal Blend 50 Tea Bag Tin

Fortnum & Mason£22.403.8★152 rev

British Royal Warrant Fortnum & Mason K?nigs Mix Tea 1 Tin (250 g) Fortnum & Mason Royal Blend

Fortnum & Mason£26.484.5★75 rev

Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book

Fourth Estate£16.664.8★415 rev

Newest

by launch date

Fortnum & Mason British Tea Breakfast Blend | 50 Tea Bags (Jumbo Pack) | English Breakfast | Assam Blend

MG Living£23.1119 rev

2y ago

FORTNUM + MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags | 60 tea bags | Gift Set

MG Living£32.0617 rev

2y ago

FORTNUM & MASON Royal Blend 50 Tea Bag Tin

Fortnum & Mason£22.40152 rev

6y ago

Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book

Fourth Estate£16.66415 rev

6y ago

FORTNUM & MASON - Breakfast Blend - 250 g Tin

FORTNUM & MASON - Breakfast Blend - Lata 250gr£28.6457 rev

8y ago

What buyers say about fortnum and mason tea

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose34%

“Great present, arrived promptly”

Flavor18%

“Superb flavour”

Taste-Overall15%

“Nice tea”

Quality-Overall13%

“Really good quality tea”

Value For Money13%

“Worth the price tag”

Blend/Ratio1%

“Perfect for gifting or trying different blends at home”

What buyers complain about

Value For Money67%

“But it's cheaper to buy direct”

Top return reasons

Cover Quality100%

Common questions

Is fortnum and mason tea profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 13 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (42/100).
How competitive is the fortnum and mason tea niche?: 6 brands and 70 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in fortnum and mason tea?: Top complaints mined from reviews: Value For Money. The return rate is 0.1%.
When does demand for fortnum and mason tea peak?: Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the fortnum and mason tea niche?: Listings span £12.96–£32.06; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.