How competitive is the Fortnum and Mason Tea niche on Amazon United Kingdom?

6 brands and 70 sellers compete in Fortnum and Mason Tea on Amazon United Kingdom. The top 5 Fortnum and Mason Tea products take 75% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Fortnum and Mason Tea?

Fortnum and Mason Tea buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fortnum and Mason Tea niche?

Fortnum and Mason Tea sells for £22.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.96–£32.06. The average incumbent carries 119 reviews — the moat a new listing must climb.

Fortnum and Mason Tea

brand-locked demand (top 5 brands take 99% of clicks) — Fortnum and Mason Tea doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fortnum and Mason Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fortnum and Mason Tea is a £49K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Fortnum and Mason Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.1% over the last 90 days and 4.2% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr3K

Search volume / yr-9.1%52K

Conversion rate4.2%

Avg price£22.17

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 70

Top-5 product click share75%

Open market1%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Fortnum and Mason Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fortnum & Mason British Tea Breakfast Blend 25 Teabags

Price: £12.96
Rating: 4.6/5
Reviews: 176
Age: 12y ago

FORTNUM & MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags 60 tea bags

Price: £30.44
Rating: 4.7/5
Reviews: 175
Age: 8y ago

FORTNUM & MASON Royal Blend 50 Tea Bag Tin

Price: £22.40
Rating: 3.8/5
Reviews: 152
Age: 6y ago

British Royal Warrant Fortnum & Mason K?nigs Mix Tea 1 Tin (250 g) Fortnum & Mason Royal Blend

Price: £26.48
Rating: 4.5/5
Reviews: 75
Age: 12y ago

Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book

Price: £16.66
Rating: 4.8/5
Reviews: 415
Age: 6y ago

Newest

by launch date

Fortnum & Mason British Tea Breakfast Blend | 50 Tea Bags (Jumbo Pack) | English Breakfast | Assam Blend

Price: £23.11
Rating: 4.7/5
Reviews: 19
Age: 2y ago

FORTNUM + MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags | 60 tea bags | Gift Set

Price: £32.06
Rating: 4.6/5
Reviews: 17
Age: 2y ago

FORTNUM & MASON Royal Blend 50 Tea Bag Tin

Price: £22.40
Rating: 3.8/5
Reviews: 152
Age: 6y ago

Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book

Price: £16.66
Rating: 4.8/5
Reviews: 415
Age: 6y ago

FORTNUM & MASON - Breakfast Blend - 250 g Tin

Price: £28.64
Rating: 4.6/5
Reviews: 57
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Fortnum & Mason60%
Unknown21%
MG Living8%
Fourth Estate7%
FORTNUM & MASON - Breakfast Blend - Lata 250gr3%
HUOMU1%

Fortnum and Mason Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR4.2%Products13Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews119Avg BSR#436

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Fortnum and Mason Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fortnum and mason tea42K/yr -9.4%3.4% conv.
fortnum and mason tea bags5K/yr -10.5%5.6% conv.
fortune and mason tea5K/yr -4.2%3.3% conv.

What reviews say buyers love and hate about Fortnum and Mason Tea

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Gifting Purpose34%

“Great present, arrived promptly”

Flavor18%

“Superb flavour”

Taste-Overall15%

“Nice tea”

Quality-Overall13%

“Really good quality tea”

Value For Money13%

“Worth the price tag”

What buyers complain about

67% of reviews

Value For Money67%

“But it's cheaper to buy direct”

Fortnum and Mason Tea return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Cover Quality

100%

Common Fortnum and Mason Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fortnum and Mason Tea 42/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 13 tracked products. Search demand moved -9.1% over the last 90 days.