Fortnum and Mason
Fortnum and Mason shows low returns (0.1%), but soft demand (+0.8% this quarter) keeps it on the watch list.
Flapen Score
Is Fortnum and Mason profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fortnum and Mason is a £147K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Fortnum and Mason: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.8% over the last 90 days and 2.8% of searches end in a purchase.
£147K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 31 products
Top Fortnum and Mason products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 415
- Age
- 6y ago
Fortnum & Mason Piccadilly Salted Caramel Biscuits 200g
- Price
- £19.24
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 6y ago
FORTNUM & MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags 60 tea bags
- Price
- £30.44
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 8y ago
FORTNUM & MASON Piccadilly Lemon Curd Biscuits 200g tin
- Price
- £19.89
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 7y ago
Fortnum & Mason British Tea Breakfast Blend 25 Teabags
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 12y ago
Trending
90-day click momentum
Afternoon Tea and Biscuits Gift Set - Traditional English Tea Gift Set & Afternoon Tea Hamper for 2 - With Individually Wrapped Biscuits Gourmet Jam & Raspberry Preserves
- Price
- £25.08
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago
New English Teas Traditional Tea & Biscuits Gift Set - 80 Fine English Breakfast Teabags & 200g Cornish Biscuits in Ornate Collectible Tins - Elegant Luxury Tea Gift Hamper
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago
Tea Coffee & Biscuit Gift Hamper 51 Premium Selections Afternoon Tea Gift Set with Multipack & Individually Wrapped Biscuits Perfect Christmas Hamper
- Price
- £29.13
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 8mo ago
Fortnum and Mason Toffolossus biscuits - thick chocolate biscuits in decorative tin 600G
- Price
- £35.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Afternoon Tea Hamper for 2 English Tea Gift Set Bundle Contains Luxury Teabags Biscuits Jams & Preserves. Hamper Gifts for Women Men & Couples
- Price
- £28.92
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch dateAfternoon Tea and Biscuits Gift Set - Traditional English Tea Gift Set & Afternoon Tea Hamper for 2 - With Individually Wrapped Biscuits Gourmet Jam & Raspberry Preserves
- Price
- £25.08
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago
Tea Coffee & Biscuit Gift Hamper 51 Premium Selections Afternoon Tea Gift Set with Multipack & Individually Wrapped Biscuits Perfect Christmas Hamper
- Price
- £29.13
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 8mo ago
Fortnum and Mason Toffolossus biscuits - thick chocolate biscuits in decorative tin 600G
- Price
- £35.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Afternoon Tea Hamper for 2 English Tea Gift Set Bundle Contains Luxury Teabags Biscuits Jams & Preserves. Hamper Gifts for Women Men & Couples
- Price
- £28.92
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
New English Teas Traditional Tea & Biscuits Gift Set - 80 Fine English Breakfast Teabags & 200g Cornish Biscuits in Ornate Collectible Tins - Elegant Luxury Tea Gift Hamper
- Price
- £22.06
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
82
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
12%
- Fortnum & Mason50%
- Fourth Estate11%
- Unknown11%
- 일반7%
- Etholux5%
- Fortnum and Mason4%
- Open — no brand owns it (9 brands, 12%)
Fortnum and Mason demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Top Fortnum and Mason search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fortnum and mason119K/yr
- fortnum and mason biscuits44K/yr
- fortnum and mason gifts24K/yr
- fortnum & mason10K/yr
- fortnum mason6K/yr
- fortnum3K/yr
What reviews say buyers love and hate about Fortnum and Mason
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Lovely gift”
“Not expensive”
“Really tasty”
“are great quality”
“Superb flavour”
What buyers complain about
92% of reviews“not worth it”
“so not worth the money, small and cheap looking”
“Smaller than picture”
“Didn't enjoy the flavour”
“too sweet with an odd aftertaste”
Fortnum and Mason return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fortnum and Mason questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
