Fortnum and Mason

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

207K

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

2.8%

Market size, estimated

£147Ka year

Peak month

December7.2× the quietest month

Top search term

fortnum and mason119K searches a year

Listings sell for £25.14 on average, from £12.96 to £39.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.14 that is £3K to £6K a year per listing.

Average price

£25.14inside the $15 to $100 sweet spot

Price range

£12.96–£39.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

35% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #263 within Bakery. It carries 80 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

87%

Out of stock, average day

3.5%

Average rank

#263in Bakery

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

80per listing

Listings tracked

31

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months