Fortnum and Mason

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

207K

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

2.8%

Market size, estimated

£147Ka year

Peak month

December7.2× the quietest month

Top search term

fortnum and mason119K searches a year

Listings sell for £25.14 on average, from £12.96 to £39.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.14 that is £3K to £6K a year per listing.

Average price

£25.14inside the $15 to $100 sweet spot

Price range

£12.96–£39.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

35% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #263 within Bakery. It carries 80 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

87%

Out of stock, average day

3.5%

Average rank

#263in Bakery

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

80per listing

Listings tracked

31

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months