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Football Cake Topper

Maybe

An estimated 0.4% of orders come back. But prices span $2.04–$9.70, mostly outside the sweet spot, so Football Cake Topper is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£102K/yr261K searches / yr
90-day growth
+32.9%search demand this quarter
Competition
36%top-5 click share · 41 brands · 62 sellers

Flapen Score

Football Cake Topper against its category

The dotted line is the Grocery average. Past it, Football Cake Topper is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Cake Topper 261K times last year and spent an estimated £102K. The top 5 brands take 39% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+32.9%
Conversion, latest week
7.1%
Market size, estimated
£102Ka year
Peak month
September1.8× the quietest month
Top search term
football cake decorations100K searches a year

02 · Price

A sale here is worth £5.53.

Listings sell for £5.53 on average, from £2.04 to £9.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.53 that is £1K to £3K a year per listing.

Average price
£5.53under the $15 to $100 sweet spot
Price range
£2.04–£9.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #555 within Baking Supplies. It carries 437 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
7.1%
Average rank
#555in Baking Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
52

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Football Cake Topper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

62

Est. top-5 brand share

39%

Top 20: 84%

Est. top-5 click share

36%

Top 20: 72%

Open market

55%

  • LARRYROO10%
  • Syylqyr8%
  • LIANRISES8%
  • Anniversary House8%
  • Unique6%
  • Culpitt5%

Demand

Football Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Football Cake Topper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football cake decorations100K/yr
  • football cake topper74K/yr
  • football cake toppers35K/yr
  • edible football cake decorations16K/yr
  • football cake toppers for boys15K/yr
  • football cake9K/yr
  • football cake decorations for boys7K/yr
  • cake topper football5K/yr

Reviews and returns

What reviews say buyers love and hate about Football Cake Topper

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Strength”
0.4%of orders come back
“a bit flimsy”
A buyer, on “Strength”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Football Cake Topper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data