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Food Gifts for Men

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $18K a year here, so Food Gifts for Men is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£18K/yr66K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
39%top-5 click share · 33 brands · 35 sellers

Flapen Score

Food Gifts for Men against its category

The dotted line is the Grocery average. Past it, Food Gifts for Men is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Gifts for Men 66K times last year and spent an estimated £18K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
1.4%
Market size, estimated
£18Ka year
Peak month
December14.8× the quietest month
Top search term
food gifts for men58K searches a year

02 · Price

A sale here is worth £20.53.

Listings sell for £20.53 on average, from £7.82 to £45.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.53 that is £0 to £2K a year per listing.

Average price
£20.53inside the $15 to $100 sweet spot
Price range
£7.82–£45.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #44 within Hampers & Gourmet Gifts. It carries 303 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
83%
Out of stock, average day
18.6%
Average rank
#44in Hampers & Gourmet Gifts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
40

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Food Gifts for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£555£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

35

Est. top-5 brand share

43%

Top 20: 88%

Est. top-5 click share

39%

Top 20: 84%

Open market

51%

  • Mr Filbert's11%
  • The Cheese Wedge Co.10%
  • Tracklements9%
  • AST GIFTS7%
  • Snowdonia Cheese Company6%
  • House of Gifts6%

Demand

Food Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.8×

Reviews and returns

What reviews say buyers love and hate about Food Gifts for Men

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Gifting Purpose”
20%of negative reviews mention “Value For Money”
0.1%of orders come back
“Expensive for what you receive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Food Gifts for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data