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Food Gifts for Men

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $18K a year here, so Food Gifts for Men is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£18K/yr66K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
39%top-5 click share · 33 brands · 35 sellers

Flapen Score

Food Gifts for Men against its category

The dotted line is the Grocery average. Past it, Food Gifts for Men is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Gifts for Men 66K times last year and spent an estimated £18K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
1.4%
Market size, estimated
£18Ka year
Peak month
December14.8× the quietest month
Top search term
food gifts for men58K searches a year

02 · Price

A sale here is worth £20.53.

Listings sell for £20.53 on average, from £7.82 to £45.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.53 that is £0 to £2K a year per listing.

Average price
£20.53inside the $15 to $100 sweet spot
Price range
£7.82–£45.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #44 within Hampers & Gourmet Gifts. It carries 303 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
83%
Out of stock, average day
18.6%
Average rank
#44in Hampers & Gourmet Gifts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
40

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Food Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£555£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

35

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

39%

Top 20: 84%

Open market

51%

  • Mr Filbert's11%
  • The Cheese Wedge Co.10%
  • Tracklements9%
  • AST GIFTS7%
  • Snowdonia Cheese Company6%
  • House of Gifts6%

Demand

Food Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.8×

Reviews and returns

What reviews say buyers love and hate about Food Gifts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.09

Expensive for what you receive

expensive

I thought it was a little pricey

Size-Overall14%−0.08

The packets are quite small

They are small

Portions are small

Taste-Overall6%+0.57

Not tasted

Theyre not very tasty

some of the things in the box taste abit funky

Smell5%−0.07

some smell stronger

Did not smell at all

very little aroma

Quality-Overall3%+0.47

I expected much better quality control

not as good as it sounds

Poor quality

Love

Gifting Purpose38%+3.44

Birthday gift

Ideal gift

Amazing Gift

Taste-Overall18%+0.57

Lovely taste

Delicious coffee

Lovely coffee

Quality-Overall15%+0.47

Good variety

I think its still very reasonable for the quality you get

Excellent Product

Value For Money9%−0.09

Good value for money

Good value for money

Good value

Flavor3%

Good selection of flavours

Nice flavours

Delightful flavours

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall67%▁▅▁▁▁█
Smell17%▁█▁▁▁▁

some smell stronger

Did not smell at all

very little aroma

Instructions/User Manual/Troubleshooting17%▁█▁▁▁▁

FAQ

Common Food Gifts for Men questions

Answered from the same tracked data.