food colouring paste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Price range
Okay£2.97–£21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,297.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£71K£71K/yr · 85K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, food colouring paste is a £71K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
food colouring paste market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £53K–£64K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Sugarflair Colours76%
- Wilton14%
- PME8%
- Belissia2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 37 weeks — -19.8% search growth over the last 90 days.Top food colouring paste search terms
- sugarflair food colouring30K/yr
- sugar flair food colouring13K/yr
- wilton food colouring12K/yr
- food colouring paste12K/yr
- sugarflair7K/yr
- pme food colouring6K/yr
- americolor food colouring2K/yr
- wilton food colouring gel3K/yr
Top food colouring paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
Sugarflair Colours£9.324.6★354 rev
Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
Sugarflair Colours£5.844.6★7,474 rev
Wilton 8 Gel Icing Colour Set 226.4 g
Wilton£14.844.7★5,894 rev
Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
Sugarflair Colours£9.984.6★400 rev
PME Paste Food Colour - Set of 8 (200g)
PME£10.384.6★2,180 rev
Newest
by launch date
Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£17.6028 rev
Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
Sugarflair Colours£9.32354 rev
Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
Sugarflair Colours£9.98400 rev
Sugarflair Pick Any 4 Concentrated Spectral Pastel & Satin Pastes 25g
Sugarflair Colours£12.96400 rev
Sugarflair Blue Food Colouring Paste Set 4x 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
Sugarflair Colours£8.89269 rev
Trending
90-day click momentum
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
Belissia£7.024.4★
Sugarflair Pastel Baby Pink Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
Sugarflair Colours£4.004.5★
Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£17.604.3★
Sugarflair Blue Food Colouring Paste Set 4x 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
Sugarflair Colours£8.894.7★
Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
Sugarflair Colours£9.984.6★
What buyers say about food colouring paste
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Great product, good pigment”
“Good price”
“As others have said this foid colouring is perfect for red velvet cakes”
“Can use in baking”
“Looks absolutely delicious”
“As described”
“Easy to use”
“Easy clean up”
“Suitable for vegetarians”
What buyers complain about
“Not vibrant enough”
“buy supermarket red food colouring”
“Pricey”
“cannot taste them at all”
“it's hard to get off your hands”
“Has ingredients changed”
“Don't work”
“Blacked out”
“this is a gel type consistency not a liquid so does water down the buttercream”
“alas not very strong”
Common questions
- Is food colouring paste profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the food colouring paste niche?
- 4 brands and 18 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in food colouring paste?
- Top complaints mined from reviews: Color, Artificial Colors, Value For Money. The return rate is 0.0%.
- What does it cost to enter the food colouring paste niche?
- Listings span £2.97–£21.14; the average listing price is £10.62 (sweet spot $15–$100). The average incumbent carries 3,298 reviews — the moat a new listing must climb.