Skip to content

Food Colouring Paste

Fail

The top 5 brands take 100% of clicks, so Food Colouring Paste is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£71K/yr85K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
71%top-5 click share · 4 brands · 18 sellers

Flapen Score

Food Colouring Paste against its category

The dotted line is the Grocery average. Past it, Food Colouring Paste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Colouring Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Colouring Paste 85K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
7.9%
Market size, estimated
£71Ka year
Top search term
sugarflair food colouring30K searches a year

02 · Price

A sale here is worth £10.62.

Listings sell for £10.62 on average, from £2.97 to £21.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.62 that is £3K to £5K a year per listing.

Average price
£10.62under the $15 to $100 sweet spot
Price range
£2.97–£21.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 3,298 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#82in Baking Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,298per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Food Colouring Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Sugarflair Colours76%
  • Wilton14%
  • PME8%
  • Belissia2%
  • Open — no brand owns it (0%)

Demand

Food Colouring Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Food Colouring Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sugarflair food colouring30K/yr
  • sugar flair food colouring13K/yr
  • wilton food colouring12K/yr
  • food colouring paste12K/yr
  • sugarflair7K/yr
  • pme food colouring6K/yr
  • americolor food colouring2K/yr
  • wilton food colouring gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Food Colouring Paste

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
35%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not vibrant enough”
A buyer, on “Color”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Food Colouring Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data