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Food Colouring Paste

Fail

The top 5 brands take 100% of clicks, so Food Colouring Paste is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£71K/yr85K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
71%top-5 click share · 4 brands · 18 sellers

Flapen Score

Food Colouring Paste against its category

The dotted line is the Grocery average. Past it, Food Colouring Paste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Colouring Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Colouring Paste 85K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
7.9%
Market size, estimated
£71Ka year
Top search term
sugarflair food colouring30K searches a year

02 · Price

A sale here is worth £10.62.

Listings sell for £10.62 on average, from £2.97 to £21.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.62 that is £3K to £5K a year per listing.

Average price
£10.62under the $15 to $100 sweet spot
Price range
£2.97–£21.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 3,298 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#82in Baking Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,298per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Food Colouring Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Sugarflair Colours76%
  • Wilton14%
  • PME8%
  • Belissia2%
  • Open — no brand owns it (0%)

Demand

Food Colouring Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Food Colouring Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugarflair food colouring30K/yr
  • sugar flair food colouring13K/yr
  • wilton food colouring12K/yr
  • food colouring paste12K/yr
  • sugarflair7K/yr
  • pme food colouring6K/yr
  • americolor food colouring2K/yr
  • wilton food colouring gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Food Colouring Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color35%−0.25

Not vibrant enough

But it was only going pink

Colour not strong

Artificial Colors8%

buy supermarket red food colouring

The most horrible colour food Ive ever tried

and all the ingredients for buttercream again as last batch was completely different colour

Value For Money6%+0.83

Pricey

Waste of money

Wasted money

Taste-Overall4%−0.02

cannot taste them at all

The paste also ruined the taste of my icing

Paste left a bad after taste in the icing

Ease Of Use2%+0.18

it's hard to get off your hands

Love

Color39%−0.25

Good colour

Beautiful colours

Vibrant colours

Quality-Overall14%+1.65

Great product, good pigment

Excellent product

Good Quality

Value For Money12%+0.83

Good price

Value for money

Good value for money

Artificial Colors8%

As others have said this foid colouring is perfect for red velvet cakes

Vibrant easy to use gel colourants Paste

Great for making brightly coloured play dough

Baking4%+0.63

Can use in baking

Great for cakes

Perfect for red velvet cake

FAQ

Common Food Colouring Paste questions

Answered from the same tracked data.