Food Colouring Paste
FailThe top 5 brands take 100% of clicks, so Food Colouring Paste is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £71K/yr85K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 18 sellers
Flapen Score
Food Colouring Paste against its category
The dotted line is the Grocery average. Past it, Food Colouring Paste is stronger. Inside it, weaker.
Market
The Food Colouring Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Colouring Paste 85K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £71Ka year
- Top search term
- sugarflair food colouring30K searches a year
02 · Price
A sale here is worth £10.62.
Listings sell for £10.62 on average, from £2.97 to £21.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.62 that is £3K to £5K a year per listing.
- Average price
- £10.62under the $15 to $100 sweet spot
- Price range
- £2.97–£21.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 3,298 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Baking Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,298per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Food Colouring Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 7,474
- Age
- 14y ago

Wilton 8 Gel Icing Colour Set 226.4 g
- Price
- £14.84
- Rating
- 4.7/5
- Reviews
- 5,894
- Age
- 6y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago

PME Paste Food Colour - Set of 8 (200g)
- Price
- £10.38
- Rating
- 4.6/5
- Reviews
- 2,180
- Age
- 12y ago
Trending
estimated 90-day click momentum
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago

Sugarflair Pastel Baby Pink Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.00
- Rating
- 4.5/5
- Reviews
- 2,409
- Age
- 5y ago

Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10mo ago

Sugarflair Blue Food Colouring Paste Set 4x 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £8.89
- Rating
- 4.7/5
- Reviews
- 269
- Age
- 4y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago
Newest
by launch date
Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10mo ago

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago

Sugarflair Pick Any 4 Concentrated Spectral Pastel & Satin Pastes 25g
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 4y ago

Sugarflair Blue Food Colouring Paste Set 4x 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £8.89
- Rating
- 4.7/5
- Reviews
- 269
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Sugarflair Colours76%
- Wilton14%
- PME8%
- Belissia2%
- Open — no brand owns it (0%)
Demand
Food Colouring Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked
Search terms
Top Food Colouring Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sugarflair food colouring30K/yr
- sugar flair food colouring13K/yr
- wilton food colouring12K/yr
- food colouring paste12K/yr
- sugarflair7K/yr
- pme food colouring6K/yr
- americolor food colouring2K/yr
- wilton food colouring gel3K/yr
Reviews and returns
What reviews say buyers love and hate about Food Colouring Paste
We read the reviews and the return reasons for every product selling here.
“Not vibrant enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Colouring Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









