How competitive is the Food Colouring Paste niche on Amazon United Kingdom?

4 brands and 18 sellers compete in Food Colouring Paste on Amazon United Kingdom. The top 5 Food Colouring Paste products take 71% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Food Colouring Paste niche?

Food Colouring Paste sells for £10.62 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.97–£21.14. The average incumbent carries 3,298 reviews — the moat a new listing must climb.

Food Colouring Paste

brand-locked demand (top 5 brands take 100% of clicks) — Food Colouring Paste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Food Colouring Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Food Colouring Paste is a £71K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Food Colouring Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.8% over the last 90 days and 7.9% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr6K

Search volume / yr-19.8%85K

Conversion rate7.9%

Avg price£10.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 18

Top-5 product click share71%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Food Colouring Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher

Price: £9.32
Rating: 4.6/5
Reviews: 354
Age: 1y ago

Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable

Price: £5.84
Rating: 4.6/5
Reviews: 7,474
Age: 14y ago

Wilton 8 Gel Icing Colour Set 226.4 g

Price: £14.84
Rating: 4.7/5
Reviews: 5,894
Age: 6y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g

Price: £9.98
Rating: 4.6/5
Reviews: 400
Age: 4y ago

PME Paste Food Colour - Set of 8 (200g)

Price: £10.38
Rating: 4.6/5
Reviews: 2,180
Age: 12y ago

Newest

by launch date

Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Price: £17.60
Rating: 4.3/5
Reviews: 28
Age: 10mo ago

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher

Price: £9.32
Rating: 4.6/5
Reviews: 354
Age: 1y ago

Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g

Price: £9.98
Rating: 4.6/5
Reviews: 400
Age: 4y ago

Sugarflair Pick Any 4 Concentrated Spectral Pastel & Satin Pastes 25g

Price: £12.96
Rating: 4.6/5
Reviews: 400
Age: 4y ago

Sugarflair Blue Food Colouring Paste Set 4x 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable

Price: £8.89
Rating: 4.7/5
Reviews: 269
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Sugarflair Colours76%
Wilton14%
PME8%
Belissia2%
Open — no brand owns it (0%)

Food Colouring Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR7.9%Products14Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews3,298Avg BSR#82

Top Food Colouring Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sugarflair food colouring30K/yr -25.4%6.0% conv.
sugar flair food colouring13K/yr -14.3%5.5% conv.
wilton food colouring12K/yr -24.8%5.4% conv.
food colouring paste12K/yr -16.5%6.2% conv.
sugarflair7K/yr -18.5%3.5% conv.
pme food colouring6K/yr -8.5%2.3% conv.
americolor food colouring2K/yr -1.9%0.6% conv.
wilton food colouring gel3K/yr -15.5%7.3% conv.

What reviews say buyers love and hate about Food Colouring Paste

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Color39%

“Good colour”

Quality-Overall14%

“Great product, good pigment”

Value For Money12%

“Good price”

Artificial Colors8%

“As others have said this foid colouring is perfect for red velvet cakes”

Baking4%

“Can use in baking”

What buyers complain about

66% of reviews

Color35%

“Not vibrant enough”

Artificial Colors8%

“buy supermarket red food colouring”

Value For Money6%

“Pricey”

Taste-Overall4%

“cannot taste them at all”

Ease Of Use2%

“it's hard to get off your hands”

Common Food Colouring Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Food Colouring Paste 35/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.8% over the last 90 days.

Food Colouring Paste buyers on Amazon United Kingdom complain most about Color, Artificial Colors, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.