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Food Colouring Gel

Fail

Demand is soft, at -24.0% this quarter, so Food Colouring Gel is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£99K/yr132K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
50%top-5 click share · 16 brands · 31 sellers

Flapen Score

Food Colouring Gel against its category

The dotted line is the Grocery average. Past it, Food Colouring Gel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Colouring Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Colouring Gel 132K times last year and spent an estimated £99K. The top 5 brands take 57% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
8.8%
Market size, estimated
£99Ka year
Peak month
October1.8× the quietest month
Top search term
gel food colouring47K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £3.02 to £17.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.56 that is £4K to £6K a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£3.02–£17.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #103 within Baking Supplies. It carries 2,538 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
11.5%
Average rank
#103in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,538per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Food Colouring Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

31

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

35%

  • SigWong17%
  • Wilton13%
  • ERCorArt9%
  • Treedoa9%
  • Sugarflair Colours8%
  • PME8%

Demand

Food Colouring Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Food Colouring Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel food colouring47K/yr
  • food colouring gel50K/yr
  • gel food colouring set14K/yr
  • food gel colouring for cakes4K/yr
  • cake colouring gel4K/yr
  • food colour gel3K/yr
  • food coloring gel3K/yr
  • food colouring gel set3K/yr
  • food gel colouring3K/yr

Reviews and returns

What reviews say buyers love and hate about Food Colouring Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%+1.89

Not vibrant enough

Colour not vibrant enough

made a big mess because of how hard it is to get the colour you are aiming for

Artificial Colors18%−0.13

Not quite the food colouring experience I anticipated

Gel food colouring poor

Food colouring

Size-Overall10%−0.02

small squeezy bottles

Small

Bottles sizes are small

Durability5%−0.08

Don't last long

Not durable

Taste-Overall5%−0.05

The black has an aniseed taste

The paste also ruined the taste of my icing

cannot taste them at all

Love

Color48%+1.89

Good colour

Vibrant colours

Beautiful colours

Quality-Overall14%+0.97

The quality is decent for everyday baking

Excellent product

Good quality colours good price

Value For Money12%+1.35

Good value for money

Great price too

Value for money

Artificial Colors5%−0.13

Vibrant easy to use gel colourants Paste

Great for making brightly coloured play dough

The best food colourings

Ease Of Use4%

Easy to use

Included droppers make it very easy to use

theyre easy to store

FAQ

Common Food Colouring Gel questions

Answered from the same tracked data.