Food Colouring Gel
soft demand (-24.0% this quarter) — Food Colouring Gel doesn't clear our bar today.
Flapen Score
Is Food Colouring Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Food Colouring Gel is a £99K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Food Colouring Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.0% over the last 90 days and 8.8% of searches end in a purchase.
£99K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Food Colouring Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wilton 8 Gel Icing Colour Set 226.4 g
- Price
- £14.84
- Rating
- 4.7/5
- Reviews
- 5,894
- Age
- 6y ago
Food Colouring Gel - 21x6ml Highly Concentrated Food Colouring Set Vibrant Tasteless Food Color Dye for Icing Coloring Cake Cookie Decorating Baking Fondant Frosting with Gloves - Vegan
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 3y ago
12 Colours Gel Food Colouring - Icing Gel Colours Set with Gloves Food Colouring for Cake Decorating Baking Macarons Buttercream Easter Eggs and DIY Crafts -Vegan Non Gluten (6 g Each)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 1,139
- Age
- 4y ago
Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 2,624
- Age
- 2y ago
PME Paste Food Colour - Set of 8 (200g)
- Price
- £10.38
- Rating
- 4.6/5
- Reviews
- 2,180
- Age
- 12y ago
Trending
90-day click momentum
Food Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit
- Price
- £4.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Colour Splash Food Colouring Gels Primary 5 Pack Highly Concentrated For Baking And Cake Decorating Easy to Use Squeezy Tubes Black Green Lemon Red & Blue Starter Set
- Price
- £10.85
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 9y ago
Rainbow Dust - Pro Gel - Rainbow Set of 7 - Edible food colour gel paste
- Price
- £17.51
- Rating
- 4.7/5
- Reviews
- 976
- Age
- 10y ago
Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago
Newest
by launch dateFood Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit
- Price
- £4.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10mo ago
Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)
- Price
- £9.98
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 1y ago
Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago
Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
31
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
50%
Top 20: 99%
Open market
35%
- SigWong17%
- Wilton13%
- ERCorArt9%
- Treedoa9%
- Sugarflair Colours8%
- PME8%
Food Colouring Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.8×
Top Food Colouring Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gel food colouring47K/yr
- food colouring gel50K/yr
- gel food colouring set14K/yr
- food gel colouring for cakes4K/yr
- cake colouring gel4K/yr
- food colour gel3K/yr
- food coloring gel3K/yr
- food colouring gel set3K/yr
- food gel colouring3K/yr
What reviews say buyers love and hate about Food Colouring Gel
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good colour”
“The quality is decent for everyday baking”
“Good value for money”
“Vibrant easy to use gel colourants Paste”
“Easy to use”
What buyers complain about
69% of reviews“Not vibrant enough”
“Not quite the food colouring experience I anticipated”
“small squeezy bottles”
“Don't last long”
“The black has an aniseed taste”
Common Food Colouring Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
