food colouring gel
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,537.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 132K searches
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Price range
Bad£3.02–£17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, food colouring gel is a £99K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
food colouring gel market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £86K–£107K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 73%
- Out of stock
- 11.5%
- Avg brand age
- 50 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
31
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
50%
Top 20: 99%
Open market
35%
- SigWong17%
- Wilton13%
- ERCorArt9%
- Treedoa9%
- Sugarflair Colours8%
- PME8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top food colouring gel search terms
- gel food colouring47K/yr
- food colouring gel50K/yr
- gel food colouring set14K/yr
- food gel colouring for cakes4K/yr
- cake colouring gel4K/yr
- food colour gel3K/yr
- food coloring gel3K/yr
- food colouring gel set3K/yr
- food gel colouring3K/yr
Top food colouring gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilton 8 Gel Icing Colour Set 226.4 g
Wilton£14.844.7★5,894 rev
Food Colouring Gel - 21x6ml Highly Concentrated Food Colouring Set Vibrant Tasteless Food Color Dye for Icing Coloring Cake Cookie Decorating Baking Fondant Frosting with Gloves - Vegan
SigWong£9.094.4★316 rev
12 Colours Gel Food Colouring - Icing Gel Colours Set with Gloves Food Colouring for Cake Decorating Baking Macarons Buttercream Easter Eggs and DIY Crafts -Vegan Non Gluten (6 g Each)
ERCorArt£5.744.4★1,139 rev
Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
Treedoa£5.994.6★2,624 rev
PME Paste Food Colour - Set of 8 (200g)
PME£10.384.6★2,180 rev
Newest
by launch date
Food Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit
Treedoa£4.950 rev
Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£17.6028 rev
Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)
Culpitt£9.98108 rev
Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
Sugarflair Colours£9.32354 rev
Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts
Waysroma£5.94307 rev
Trending
90-day click momentumFood Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit
Treedoa£4.950.0★
Colour Splash Food Colouring Gels Primary 5 Pack Highly Concentrated For Baking And Cake Decorating Easy to Use Squeezy Tubes Black Green Lemon Red & Blue Starter Set
Colour Splash£10.854.6★
Rainbow Dust - Pro Gel - Rainbow Set of 7 - Edible food colour gel paste
Rainbow Dust£17.514.7★
Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts
Waysroma£5.944.5★
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
Belissia£7.024.4★
What buyers say about food colouring gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“The quality is decent for everyday baking”
“Good value for money”
“Vibrant easy to use gel colourants Paste”
“Easy to use”
“As described”
“They didn't change the taste of the fondant which was nice although it does take a little more working through the fondant to standardise the colours”
“It was a present”
“the consistency of the gel”
“Suitable for vegetarians”
What buyers complain about
“Not vibrant enough”
“Not quite the food colouring experience I anticipated”
“small squeezy bottles”
“Don't last long”
“The black has an aniseed taste”
“Hard to use”
“they made my butter cream soggy”
“not as good as othe brands for the same pricing”
“The shades were much lighter than expected”
“made it bitter which made the cake not enjoyable”
Common questions
- Is food colouring gel profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the food colouring gel niche?
- 16 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in food colouring gel?
- Top complaints mined from reviews: Color, Artificial Colors, Size-Overall. The return rate is 0.1%.
- When does demand for food colouring gel peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the food colouring gel niche?
- Listings span £3.02–£17.60; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.