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Food Colouring Gel

Fail

Demand is soft, at -24.0% this quarter, so Food Colouring Gel is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£99K/yr132K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
50%top-5 click share · 16 brands · 31 sellers

Flapen Score

Food Colouring Gel against its category

The dotted line is the Grocery average. Past it, Food Colouring Gel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Colouring Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Colouring Gel 132K times last year and spent an estimated £99K. The top 5 brands take 57% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
8.8%
Market size, estimated
£99Ka year
Peak month
October1.8× the quietest month
Top search term
gel food colouring47K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £3.02 to £17.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.56 that is £4K to £6K a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£3.02–£17.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #103 within Baking Supplies. It carries 2,538 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
11.5%
Average rank
#103in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,538per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Food Colouring Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

31

Est. top-5 brand share

57%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 99%

Open market

35%

  • SigWong17%
  • Wilton13%
  • ERCorArt9%
  • Treedoa9%
  • Sugarflair Colours8%
  • PME8%

Demand

Food Colouring Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Food Colouring Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gel food colouring47K/yr
  • food colouring gel50K/yr
  • gel food colouring set14K/yr
  • food gel colouring for cakes4K/yr
  • cake colouring gel4K/yr
  • food colour gel3K/yr
  • food coloring gel3K/yr
  • food colouring gel set3K/yr
  • food gel colouring3K/yr

Reviews and returns

What reviews say buyers love and hate about Food Colouring Gel

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Color”
22%of negative reviews mention “Color”
0.1%of orders come back
“Not vibrant enough”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Food Colouring Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data