Food Colouring Gel
FailDemand is soft, at -24.0% this quarter, so Food Colouring Gel is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £99K/yr132K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 31 sellers
Flapen Score
Food Colouring Gel against its category
The dotted line is the Grocery average. Past it, Food Colouring Gel is stronger. Inside it, weaker.
Market
The Food Colouring Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Colouring Gel 132K times last year and spent an estimated £99K. The top 5 brands take 57% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £99Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- gel food colouring47K searches a year
02 · Price
A sale here is worth £8.56.
Listings sell for £8.56 on average, from £3.02 to £17.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.56 that is £4K to £6K a year per listing.
- Average price
- £8.56under the $15 to $100 sweet spot
- Price range
- £3.02–£17.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #103 within Baking Supplies. It carries 2,538 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 11.5%
- Average rank
- #103in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,538per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Food Colouring Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wilton 8 Gel Icing Colour Set 226.4 g
- Price
- £14.84
- Rating
- 4.7/5
- Reviews
- 5,894
- Age
- 6y ago

Food Colouring Gel - 21x6ml Highly Concentrated Food Colouring Set Vibrant Tasteless Food Color Dye for Icing Coloring Cake Cookie Decorating Baking Fondant Frosting with Gloves - Vegan
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 3y ago

12 Colours Gel Food Colouring - Icing Gel Colours Set with Gloves Food Colouring for Cake Decorating Baking Macarons Buttercream Easter Eggs and DIY Crafts -Vegan Non Gluten (6 g Each)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 1,139
- Age
- 4y ago

Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 2,624
- Age
- 2y ago

PME Paste Food Colour - Set of 8 (200g)
- Price
- £10.38
- Rating
- 4.6/5
- Reviews
- 2,180
- Age
- 12y ago
Trending
estimated 90-day click momentum
Food Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit
- Price
- £4.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Colour Splash Food Colouring Gels Primary 5 Pack Highly Concentrated For Baking And Cake Decorating Easy to Use Squeezy Tubes Black Green Lemon Red & Blue Starter Set
- Price
- £10.85
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 9y ago

Rainbow Dust - Pro Gel - Rainbow Set of 7 - Edible food colour gel paste
- Price
- £17.51
- Rating
- 4.7/5
- Reviews
- 976
- Age
- 10y ago

Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago

Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago
Newest
by launch date
Food Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit
- Price
- £4.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 10mo ago

Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)
- Price
- £9.98
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 1y ago

Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
31
Est. top-5 brand share
57%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 99%
Open market
35%
- SigWong17%
- Wilton13%
- ERCorArt9%
- Treedoa9%
- Sugarflair Colours8%
- PME8%
Demand
Food Colouring Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Food Colouring Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gel food colouring47K/yr
- food colouring gel50K/yr
- gel food colouring set14K/yr
- food gel colouring for cakes4K/yr
- cake colouring gel4K/yr
- food colour gel3K/yr
- food coloring gel3K/yr
- food colouring gel set3K/yr
- food gel colouring3K/yr
Reviews and returns
What reviews say buyers love and hate about Food Colouring Gel
We read the reviews and the return reasons for every product selling here.
“Not vibrant enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Colouring Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









