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Food Colouring

Fail

Prices span $1.51–$14.84, mostly outside the sweet spot, so Food Colouring is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£415K/yr465K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
72%top-5 click share · 13 brands · 23 sellers

Flapen Score

Food Colouring against its category

The dotted line is the Grocery average. Past it, Food Colouring is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Colouring 465K times last year and spent an estimated £415K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
12.9%
Market size, estimated
£415Ka year
Peak month
October1.6× the quietest month
Top search term
food colouring312K searches a year

02 · Price

A sale here is worth £6.93.

Listings sell for £6.93 on average, from £1.51 to £14.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £6.93 that is £17K to £21K a year per listing.

Average price
£6.93under the $15 to $100 sweet spot
Price range
£1.51–£14.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #39 within Baking Supplies. It carries 2,988 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#39in Baking Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,988per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£41K£83K£124K£166K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Treedoa25%
  • HXDZFX17%
  • Belissia17%
  • SigWong12%
  • Limino7%
  • FANKOO6%
  • Open — no brand owns it (7 brands, 16%)

Demand

Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Food Colouring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • food colouring312K/yr
  • food colouring set45K/yr
  • food dye23K/yr
  • food coloring15K/yr
  • pastel food colouring8K/yr
  • slime colouring6K/yr
  • food colour7K/yr
  • food colouring liquid13K/yr
  • cake colouring7K/yr
  • icing colouring7K/yr

Reviews and returns

What reviews say buyers love and hate about Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color16%+2.03

Colour not vibrant enough

Colour not strong

Not vibrant enough

Artificial Colors16%−0.08

buy supermarket red food colouring

and all the ingredients for buttercream again as last batch was completely different colour

Food colouring

Size-Overall9%+0.28

small squeezy bottles

Small

Bottles sizes are small

Taste-Overall8%−0.12

Awful taste to it

The paste also ruined the taste of my icing

Paste left a bad after taste in the icing

Ease Of Use6%−0.04

making them a bit difficult to open

Hard to squeeze it out

it's so hard to use with gloves it's small too

Love

Color47%+2.03

Superb colours

Beautiful colours

Vibrant colours

Value For Money15%+1.71

Great price too

are a fair price

Good value for money

Quality-Overall14%+0.40

The quality is decent for everyday baking

Great product, good pigment

Excellent product

Artificial Colors5%−0.08

Great for making brightly coloured play dough

The best food colourings

you will have enough pigment for whatever you are colouring

Ease Of Use5%−0.04

Easy to use

Included droppers make it very easy to use

theyre easy to store

FAQ

Common Food Colouring questions

Answered from the same tracked data.