Food Colouring
FailPrices span $1.51–$14.84, mostly outside the sweet spot, so Food Colouring is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £415K/yr465K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 23 sellers
Flapen Score
Food Colouring against its category
The dotted line is the Grocery average. Past it, Food Colouring is stronger. Inside it, weaker.
Market
The Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Colouring 465K times last year and spent an estimated £415K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £415Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- food colouring312K searches a year
02 · Price
A sale here is worth £6.93.
Listings sell for £6.93 on average, from £1.51 to £14.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £6.93 that is £17K to £21K a year per listing.
- Average price
- £6.93under the $15 to $100 sweet spot
- Price range
- £1.51–£14.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #39 within Baking Supplies. It carries 2,988 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #39in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,988per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Food Colouring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 2,624
- Age
- 2y ago

Food Colouring - 12 Colours x 6ml Food Dye Concentrated Liquid Cake Food Colouring Set
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 8,770
- Age
- 5y ago

Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago

Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 5y ago

FANKOO Food Colouring 7 Colour Concentrated Liquid Cake Food Colouring Set for Baking Fondant Cake Decorating - Vibrant Food Colour Dye for Airbrush Slime Making and DIY Crafts - 12ml Each
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 3y ago
Trending
estimated 90-day click momentum
Food Colouring - 12 Color Concentrated Liquid Food Colouring Set - neon Liquid Food Color Dye for Baking Decorating Icing Cooking DIY Crafts - 10ml Bottles
- Price
- £6.28
- Rating
- 4.5/5
- Reviews
- 1,196
- Age
- 5y ago

Colour Splash Food Colouring Gel | Green | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Green 25g
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago

Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 5y ago

Food Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Newest
by launch date
Food Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago

Food Colouring 7 Colours x 12ml Food Colours Set for Cakes Baking Biscuits Macaroon Highly Concentrated Food Colouring for Fondant Icing Slime Making DIY Supplies Kit(Mixed 84ml)
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 359
- Age
- 2y ago

Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 2,624
- Age
- 2y ago

Culpitt Food Colours 6 Pack Made in UK Red Blue Green Pink Orange Yellow Liquid for Baking Cooking and Cake Decorating 228 Ml 228 G
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago

Food Colouring Set - 6x30ml Food Grade Liquid Food Colouring Edible Icing Colours for Dessert Decoration Cake Decorating Baking Easter Eggs Holiday Biscuits - Vegan
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
23
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
16%
- Treedoa25%
- HXDZFX17%
- Belissia17%
- SigWong12%
- Limino7%
- FANKOO6%
- Open — no brand owns it (7 brands, 16%)
Demand
Food Colouring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Food Colouring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- food colouring312K/yr
- food colouring set45K/yr
- food dye23K/yr
- food coloring15K/yr
- pastel food colouring8K/yr
- slime colouring6K/yr
- food colour7K/yr
- food colouring liquid13K/yr
- cake colouring7K/yr
- icing colouring7K/yr
Reviews and returns
What reviews say buyers love and hate about Food Colouring
We read the reviews and the return reasons for every product selling here.
“Colour not vibrant enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Colouring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









