Food Colouring
prices mostly outside the sweet spot ($1.51–$14.84) — Food Colouring doesn't clear our bar today.
Flapen Score
Is Food Colouring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Food Colouring is a £415K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Food Colouring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.1% over the last 90 days and 12.9% of searches end in a purchase.
£415K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Food Colouring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 2,624
- Age
- 2y ago
Food Colouring - 12 Colours x 6ml Food Dye Concentrated Liquid Cake Food Colouring Set
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 8,770
- Age
- 5y ago
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago
Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 5y ago
FANKOO Food Colouring 7 Colour Concentrated Liquid Cake Food Colouring Set for Baking Fondant Cake Decorating - Vibrant Food Colour Dye for Airbrush Slime Making and DIY Crafts - 12ml Each
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 3y ago
Trending
90-day click momentum
Food Colouring - 12 Color Concentrated Liquid Food Colouring Set - neon Liquid Food Color Dye for Baking Decorating Icing Cooking DIY Crafts - 10ml Bottles
- Price
- £6.28
- Rating
- 4.5/5
- Reviews
- 1,196
- Age
- 5y ago
Colour Splash Food Colouring Gel | Green | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Green 25g
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago
Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 5y ago
Food Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Newest
by launch dateFood Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Food Colouring 7 Colours x 12ml Food Colours Set for Cakes Baking Biscuits Macaroon Highly Concentrated Food Colouring for Fondant Icing Slime Making DIY Supplies Kit(Mixed 84ml)
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 359
- Age
- 2y ago
Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 2,624
- Age
- 2y ago
Culpitt Food Colours 6 Pack Made in UK Red Blue Green Pink Orange Yellow Liquid for Baking Cooking and Cake Decorating 228 Ml 228 G
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago
Food Colouring Set - 6x30ml Food Grade Liquid Food Colouring Edible Icing Colours for Dessert Decoration Cake Decorating Baking Easter Eggs Holiday Biscuits - Vegan
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
13 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- Treedoa25%
- HXDZFX17%
- Belissia17%
- SigWong12%
- Limino7%
- FANKOO6%
- Open — no brand owns it (7 brands, 16%)
Food Colouring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.6×
Top Food Colouring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- food colouring312K/yr
- food colouring set45K/yr
- food dye23K/yr
- food coloring15K/yr
- pastel food colouring8K/yr
- slime colouring6K/yr
- food colour7K/yr
- food colouring liquid13K/yr
- cake colouring7K/yr
- icing colouring7K/yr
What reviews say buyers love and hate about Food Colouring
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Superb colours”
“Great price too”
“The quality is decent for everyday baking”
“Great for making brightly coloured play dough”
“Easy to use”
What buyers complain about
66% of reviews“Colour not vibrant enough”
“buy supermarket red food colouring”
“small squeezy bottles”
“Awful taste to it”
“making them a bit difficult to open”
Common Food Colouring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
