food colouring
Skip itPrices mostly outside the sweet spot ($1.51–$14.84) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Market size
Good£415K£415K/yr · 465K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,988.31avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.51–£14.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, food colouring is a £415K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
food colouring market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £347K–£416K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 5.0%
- Avg brand age
- 52 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- Treedoa25%
- HXDZFX17%
- Belissia17%
- SigWong12%
- Limino7%
- FANKOO6%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top food colouring search terms
- food colouring312K/yr
- food colouring set45K/yr
- food dye23K/yr
- food coloring15K/yr
- pastel food colouring8K/yr
- slime colouring6K/yr
- food colour7K/yr
- food colouring liquid13K/yr
- cake colouring7K/yr
- icing colouring7K/yr
Top food colouring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
Treedoa£5.994.6★2,624 rev
Food Colouring - 12 Colours x 6ml Food Dye Concentrated Liquid Cake Food Colouring Set
HXDZFX£6.004.5★8,770 rev
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
Belissia£7.024.4★16,518 rev
Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
Limino£5.964.4★2,184 rev
FANKOO Food Colouring 7 Colour Concentrated Liquid Cake Food Colouring Set for Baking Fondant Cake Decorating - Vibrant Food Colour Dye for Airbrush Slime Making and DIY Crafts - 12ml Each
FANKOO£4.564.4★719 rev
Newest
by launch date
Food Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle
Kicofood£5.03189 rev
Food Colouring 7 Colours x 12ml Food Colours Set for Cakes Baking Biscuits Macaroon Highly Concentrated Food Colouring for Fondant Icing Slime Making DIY Supplies Kit(Mixed 84ml)
HeyBalon£4.80359 rev
Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit
Treedoa£5.992,624 rev
Culpitt Food Colours 6 Pack Made in UK Red Blue Green Pink Orange Yellow Liquid for Baking Cooking and Cake Decorating 228 Ml 228 G
Culpitt Select£7.4634 rev
Food Colouring Set - 6x30ml Food Grade Liquid Food Colouring Edible Icing Colours for Dessert Decoration Cake Decorating Baking Easter Eggs Holiday Biscuits - Vegan
SigWong£8.54159 rev
Trending
90-day click momentum
Food Colouring - 12 Color Concentrated Liquid Food Colouring Set - neon Liquid Food Color Dye for Baking Decorating Icing Cooking DIY Crafts - 10ml Bottles
SigWong£6.284.5★
Colour Splash Food Colouring Gel | Green | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Green 25g
Colour Splash£1.514.6★
Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
Belissia£7.024.4★
Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
Limino£5.964.4★
Food Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle
Kicofood£5.034.4★
What buyers say about food colouring
What buyers praise and complain about, mined from review topics.What buyers love
“Superb colours”
“Great price too”
“The quality is decent for everyday baking”
“Great for making brightly coloured play dough”
“Easy to use”
“does the job”
“cakes and icing”
“It was a present”
“Taste is good”
“easy to squeeze out”
What buyers complain about
“Colour not vibrant enough”
“buy supermarket red food colouring”
“small squeezy bottles”
“Awful taste to it”
“making them a bit difficult to open”
“Some ingredients may come from animal”
“not as good as othe brands for the same pricing”
“The shades were much lighter than expected”
“made it bitter which made the cake not enjoyable”
“alas not very strong”
Common questions
- Is food colouring profitable to sell on Amazon United Kingdom?
- The niche generates £415K/yr across 16 tracked products. 90-day search growth is -18.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the food colouring niche?
- 13 brands and 23 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in food colouring?
- Top complaints mined from reviews: Color, Artificial Colors, Size-Overall. The return rate is 0.1%.
- When does demand for food colouring peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the food colouring niche?
- Listings span £1.51–£14.84; the average listing price is £6.93 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.