Food
MaybeReturns run at only 0.0% of orders. But products sell for $5.25 on average, outside the sweet spot, so Food is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £634K/yr2.3M searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 34%top-5 click share · 21 brands · 186 sellers
Flapen Score
Food against its category
The dotted line is the Grocery average. Past it, Food is stronger. Inside it, weaker.
Market
The Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food 2.3M times last year and spent an estimated £634K. The top 5 brands take 83% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £634K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £634Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- food903K searches a year
02 · Price
A sale here is worth £5.25.
Listings sell for £5.25 on average, from £0.75 to £22.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £5.25 that is £11K to £13K a year per listing.
- Average price
- £5.25under the $15 to $100 sweet spot
- Price range
- £0.75–£22.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #208 within Instant Meals & Sides. It carries 3,484 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #208in Instant Meals & Sides
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,484per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pot Noodle Chicken & Mushroom instant vegetarian snack quick to make noodles 12x 90 g
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 2,211
- Age
- 15y ago

Pot Noodle Chicken & Mushroom King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 12x 114 g
- Price
- £11.58
- Rating
- 4.7/5
- Reviews
- 5,168
- Age
- 14y ago

Pot Noodle Chicken & Mushroom King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 114 g
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 2,722
- Age
- 13y ago

Pot Noodle Original Curry King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 114 g
- Price
- £1.14
- Rating
- 4.6/5
- Reviews
- 2,433
- Age
- 14y ago

Pot Noodle Chicken and Mushroom 90g
- Price
- £0.92
- Rating
- 4.6/5
- Reviews
- 1,742
- Age
- 14y ago
Trending
90-day click momentum
Swizzels Squashies Sweets - Bubblegum Flavour- Single Pack 140g
- Price
- £0.75
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 2y ago

Walkers Ready Salted Multipack Crisps 6x25g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Lucozade Sport Body Fuel - Orange 4x500ml Isotonic sports drink with Electrolytes and Vitamin B3 Still Bursting with Flavour
- Price
- £2.59
- Rating
- 4.7/5
- Reviews
- 2,804
- Age
- 11y ago

Pot Noodle Bombay Bad Boy Standard Pot instant vegetarian snack quick to make noodles 90 g
- Price
- £0.76
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 10y ago

Pot Noodle Chicken & Mushroom Standard Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 90 g
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 10y ago
Newest
by launch date
Swizzels Squashies Sweets - Bubblegum Flavour- Single Pack 140g
- Price
- £0.75
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 2y ago

JACOBS Cheddars Red Leicester Flavour Cheese Biscuits 150 g (Pack of 1)
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 1,178
- Age
- 4y ago

Nature Valley Crunchy Oats and Chocolate Cereal Bars 36x 42 g
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 5,585
- Age
- 8y ago

Pot Noodle King Sticky Rib 114g
- Price
- £1.14
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 9y ago

Pot Noodle Pot Noodle Chicken & Mushroom 4 x 90g 360g
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 1,039
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
186
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
34%
Top 20: 68%
Open market
15%
- Pot Noodle71%
- HEINZ5%
- Nature Valley2%
- Swizzels2%
- by Amazon2%
- Walkers2%
- Open — no brand owns it (15 brands, 15%)
Demand
Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- food903K/yr
- pot noodle430K/yr
- groceries342K/yr
- grocery food shopping120K/yr
- pot noodles102K/yr
- grocery90K/yr
- bulk buy food56K/yr
- bulk food57K/yr
- pot noodles multipack 2448K/yr
- food shopping20K/yr
Reviews and returns
What reviews say buyers love and hate about Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes fake
Awful taste
Taste has changed
Waste of money
A bit overpriced
Too expensive
Far from quality
Low quality
Not as good quality as expected
Tiny portion
Smaller than expected
Small portion
Sauce Could Be Thicker
Not thick enough
Slightly thicker bottles
Love
Competitive price
Very affordable
Fair price
Absolutely delicious
Very clean taste
tasty snack
Amazing quality
the bottles are good quality
Quality food
Beefy flavour
Rich sauce, nice taste
lovely bubblegum flavour too
Exactly what I ordered
As described
As advertised
Return
0.0% Return rate 23% Fixable by listing
Tiny portion
Smaller than expected
Small portion
Far from quality
Low quality
Not as good quality as expected
Waste of money
A bit overpriced
Too expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food questions
Answered from the same tracked data.









