Skip to content

Food

Maybe

Returns run at only 0.0% of orders. But products sell for $5.25 on average, outside the sweet spot, so Food is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£634K/yr2.3M searches / yr
90-day growth
-9.3%search demand this quarter
Competition
34%top-5 click share · 21 brands · 186 sellers

Flapen Score

Food against its category

The dotted line is the Grocery average. Past it, Food is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food 2.3M times last year and spent an estimated £634K. The top 5 brands take 83% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £634K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
5.2%
Market size, estimated
£634Ka year
Peak month
January1.7× the quietest month
Top search term
food903K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £0.75 to £22.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £5.25 that is £11K to £13K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£0.75–£22.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #208 within Instant Meals & Sides. It carries 3,484 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#208in Instant Meals & Sides
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,484per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£19K£38K£57K£76K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

186

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

34%

Top 20: 68%

Open market

15%

  • Pot Noodle71%
  • HEINZ5%
  • Nature Valley2%
  • Swizzels2%
  • by Amazon2%
  • Walkers2%
  • Open — no brand owns it (15 brands, 15%)

Demand

Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • food903K/yr
  • pot noodle430K/yr
  • groceries342K/yr
  • grocery food shopping120K/yr
  • pot noodles102K/yr
  • grocery90K/yr
  • bulk buy food56K/yr
  • bulk food57K/yr
  • pot noodles multipack 2448K/yr
  • food shopping20K/yr

Reviews and returns

What reviews say buyers love and hate about Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.08

Tastes fake

Awful taste

Taste has changed

Value For Money7%+4.09

Waste of money

A bit overpriced

Too expensive

Quality-Overall5%−0.01

Far from quality

Low quality

Not as good quality as expected

Size-Overall4%

Tiny portion

Smaller than expected

Small portion

Thickness4%−0.02

Sauce Could Be Thicker

Not thick enough

Slightly thicker bottles

Love

Value For Money38%+4.09

Competitive price

Very affordable

Fair price

Taste-Overall22%−0.08

Absolutely delicious

Very clean taste

tasty snack

Quality-Overall9%−0.01

Amazing quality

the bottles are good quality

Quality food

Flavor3%−0.01

Beefy flavour

Rich sauce, nice taste

lovely bubblegum flavour too

Advertised Vs Actual Product3%

Exactly what I ordered

As described

As advertised

Return

0.0% Return rate 23% Fixable by listing

Size-Overall16%▇█▆█▁▁

Tiny portion

Smaller than expected

Small portion

Quality-Overall16%▁▅▁▁▆█

Far from quality

Low quality

Not as good quality as expected

Value For Money14%▁▃▅▁█▁

Waste of money

A bit overpriced

Too expensive

Contamination13%▁▄▅▁▁█
Moist/Dry9%█▁▁▃▁▄

FAQ

Common Food questions

Answered from the same tracked data.