Is food profitable to sell on Amazon United Kingdom?

The niche generates £634K/yr across 56 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the food niche?

21 brands and 186 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in food?

Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.

When does demand for food peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the food niche?

Listings span £0.75–£22.40; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 3,484 reviews — the moat a new listing must climb.

food

Worth a look

Shows low returns (0.0%), but pricing outside the sweet spot ($5.25 avg) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Market size

Good£634K

£634K/yr · 2.3M searches

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Price range

Okay£0.75–£22.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,484.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.25

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, food is a £634K/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

food market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: £788K–£1.1M; units × avg price
Conversion rate: 5.2%
Avg BSR: #208
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 0.3%
Avg brand age: 60 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

186

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

34%

Top 20: 68%

Open market

15%

Pot Noodle71%
HEINZ5%
Nature Valley2%
Swizzels2%
by Amazon2%
Walkers2%
Open — no brand owns it (15 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top food search terms

food903K/yr -5.9%0.7% conv.
pot noodle430K/yr -9.8%15.4% conv.
groceries342K/yr -3.0%0.5% conv.
grocery food shopping120K/yr -12.7%0.5% conv.
pot noodles102K/yr -14.2%12.1% conv.
grocery90K/yr +7.1%0.4% conv.
bulk buy food56K/yr -32.7%0.3% conv.
bulk food57K/yr -26.9%0.4% conv.
pot noodles multipack 2448K/yr -35.6%9.3% conv.
food shopping20K/yr +8.9%0.1% conv.

All search terms

Top food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pot Noodle Chicken & Mushroom instant vegetarian snack quick to make noodles 12x 90 g

Pot Noodle£8.924.6★2,211 rev

Pot Noodle Chicken & Mushroom King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 12x 114 g

Pot Noodle£11.584.7★5,168 rev

Pot Noodle Chicken & Mushroom King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 114 g

Pot Noodle£1.104.6★2,722 rev

Pot Noodle Original Curry King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 114 g

Pot Noodle£1.144.6★2,433 rev

Pot Noodle Chicken and Mushroom 90g

Pot Noodle£0.924.6★1,742 rev

Newest

by launch date

Swizzels Squashies Sweets - Bubblegum Flavour- Single Pack 140g

Swizzels£0.75997 rev

2y ago

JACOBS Cheddars Red Leicester Flavour Cheese Biscuits 150 g (Pack of 1)

JACOB'S£1.111,178 rev

4y ago

Nature Valley Crunchy Oats and Chocolate Cereal Bars 36x 42 g

Nature Valley£4.695,585 rev

8y ago

Pot Noodle King Sticky Rib 114g

Pot Noodle£1.14280 rev

9y ago

Pot Noodle Pot Noodle Chicken & Mushroom 4 x 90g 360g

Pot Noodle£3.491,039 rev

10y ago

What buyers say about food

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money38%

“Competitive price”

Taste-Overall22%

“Absolutely delicious”

Quality-Overall9%

“Amazing quality”

Flavor3%

“Beefy flavour”

Advertised Vs Actual Product3%

“Exactly what I ordered”

Ease Of Use2%

“Easy to prepare always”

Sweetness2%

“This sweetcorn is very nice”

Crispiness2%

“Tasty Crisps”

Freshness2%

“Really fresh”

Size-Overall1%

“The pack size is convenient too”

What buyers complain about

Taste-Overall23%

“Tastes fake”

Value For Money7%

“Waste of money”

Quality-Overall5%

“Far from quality”

Size-Overall4%

“Tiny portion”

Thickness4%

“Sauce Could Be Thicker”

Dilute/Watery4%

“its been watered down”

Flavor4%

“Flavour is wrong”

Strength3%

“bottles are very thin and flimsy”

Ease Of Use2%

“cant be opened”

Salt Content2%

“slightly salty”

Top return reasons

Size-Overall16%

Quality-Overall16%

Value For Money14%

Contamination13%

Moist/Dry9%

Thin5%

Advertised Vs Actual Product4%

Soft Feel3%

Ease Of Cleaning3%

Safety Standards3%

Common questions

Is food profitable to sell on Amazon United Kingdom?: The niche generates £634K/yr across 56 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the food niche?: 21 brands and 186 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in food?: Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
When does demand for food peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the food niche?: Listings span £0.75–£22.40; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 3,484 reviews — the moat a new listing must climb.