How competitive is the Food niche on Amazon United Kingdom?

21 brands and 186 sellers compete in Food on Amazon United Kingdom. The top 5 Food products take 34% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Food?

Food buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Food niche?

Food sells for £5.25 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.75–£22.40. The average incumbent carries 3,484 reviews — the moat a new listing must climb.

Food

Food shows low returns (0.0%), but pricing outside the sweet spot ($5.25 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Food is a £634K/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.

Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 5.2% of searches end in a purchase.

£634K

revenue / yr

Units sold / yr200K

Search volume / yr-9.3%2.3M

Conversion rate5.2%

Avg price£5.25

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers21 · 186

Top-5 product click share34%

Open market17%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 56 products

Top Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pot Noodle Chicken & Mushroom instant vegetarian snack quick to make noodles 12x 90 g

Price: £8.92
Rating: 4.6/5
Reviews: 2,211
Age: 15y ago

Pot Noodle Chicken & Mushroom King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 12x 114 g

Price: £11.58
Rating: 4.7/5
Reviews: 5,168
Age: 14y ago

Pot Noodle Chicken & Mushroom King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 114 g

Price: £1.10
Rating: 4.6/5
Reviews: 2,722
Age: 13y ago

Pot Noodle Original Curry King Pot Noodle instant vegetarian snack quick to make noodles Instant Noodle 114 g

Price: £1.14
Rating: 4.6/5
Reviews: 2,433
Age: 14y ago

Pot Noodle Chicken and Mushroom 90g

Price: £0.92
Rating: 4.6/5
Reviews: 1,742
Age: 14y ago

Newest

by launch date

Swizzels Squashies Sweets - Bubblegum Flavour- Single Pack 140g

Price: £0.75
Rating: 4.6/5
Reviews: 997
Age: 2y ago

JACOBS Cheddars Red Leicester Flavour Cheese Biscuits 150 g (Pack of 1)

Price: £1.11
Rating: 4.6/5
Reviews: 1,178
Age: 4y ago

Nature Valley Crunchy Oats and Chocolate Cereal Bars 36x 42 g

Price: £4.69
Rating: 4.6/5
Reviews: 5,585
Age: 8y ago

Pot Noodle King Sticky Rib 114g

Price: £1.14
Rating: 4.6/5
Reviews: 280
Age: 9y ago

Pot Noodle Pot Noodle Chicken & Mushroom 4 x 90g 360g

Price: £3.49
Rating: 4.6/5
Reviews: 1,039
Age: 10y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

186

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

34%

Top 20: 68%

Open market

15%

Pot Noodle71%
HEINZ5%
Nature Valley2%
Swizzels2%
by Amazon2%
Walkers2%
Open — no brand owns it (15 brands, 15%)

Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR5.2%Products56Brands21Top 5 Brands83%OOS Rate0.3%Rating4.5★Reviews3,484Avg BSR#208

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

food903K/yr -5.9%0.7% conv.
pot noodle430K/yr -9.8%15.4% conv.
groceries342K/yr -3.0%0.5% conv.
grocery food shopping120K/yr -12.7%0.5% conv.
pot noodles102K/yr -14.2%12.1% conv.
grocery90K/yr +7.1%0.4% conv.
bulk buy food56K/yr -32.7%0.3% conv.
bulk food57K/yr -26.9%0.4% conv.
pot noodles multipack 2448K/yr -35.6%9.3% conv.
food shopping20K/yr +8.9%0.1% conv.

What reviews say buyers love and hate about Food

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money38%

“Competitive price”

Taste-Overall22%

“Absolutely delicious”

Quality-Overall9%

“Amazing quality”

Flavor3%

“Beefy flavour”

Advertised Vs Actual Product3%

“Exactly what I ordered”

What buyers complain about

58% of reviews

Taste-Overall23%

“Tastes fake”

Value For Money7%

“Waste of money”

Quality-Overall5%

“Far from quality”

Size-Overall4%

“Tiny portion”

Thickness4%

“Sauce Could Be Thicker”

Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

16%

2Quality-Overall

16%

3Value For Money

14%

4Contamination

13%

5Moist/Dry

Common Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Food 52/100 on Amazon United Kingdom — Worth a look. The niche generates £634K/yr across 56 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.