Is fondue cheese profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (38/100).

How competitive is the fondue cheese niche?

6 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fondue cheese?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Quality-Overall. The return rate is 0.1%.

What does it cost to enter the fondue cheese niche?

Listings span £4.05–£27.04; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.

fondue cheese

Skip it

Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great170.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.41

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£4.05–£27.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad£29K

£29K/yr · 23K searches

Growth

Bad-50.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, fondue cheese is a £29K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fondue cheese market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £29K–£36K; units × avg price
Conversion rate: 8.7%
Avg BSR: #51
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 2.3%
Avg brand age: 70 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Emmi71%
TRIZINGA12%
KEEMAT6%
andrew james4%
Intrinsic Treats4%
Generic4%

Demand

Weekly Amazon search volume, last 29 weeks — -50.4% search growth over the last 90 days.

Open Trend

Top fondue cheese products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emmi Cheese Fondue Original 800g 2x400g Pack

Emmi£14.564.5★645 rev

Emmi Fondue Cheese - Fondue Suisse Original (Pack of 4)

Emmi£24.964.6★518 rev

Emmi Original Fondue 400g Creamy Swiss Cheese Fondue Choose Pack of 1 2 or 4 (Pack of 1)

TRIZINGA£9.994.1★12 rev

Emmi Original Natural Cheese Fondue 400g

Emmi£4.054.5★76 rev

Andrew James Fondue Set for Cheese or Chocolate Red Enamelled Cast Iron with 130mml Capacity and Gel Fuel Burner Cast Iron Pot On Tripod with 22cm Base Includes 8 Colour Coded Fondue Forks

andrew james£27.044.5★262 rev

Newest

by launch date

Auchaan Mini 3 Cheese Fondue | Ready-to-Heat Swiss-Style Cheese Mix | Perfect for Dipping | 150g

KEEMAT£4.480 rev

7mo ago

Materhornn Ready-to-Eat Swiss Fondue | Authentic Cheese Fondue Preparation | Quick & Easy Melted Cheese Mix - 400g

KEEMAT£10.823 rev

7mo ago

Emmi Original Fondue 400g Creamy Swiss Cheese Fondue Choose Pack of 1 2 or 4 (Pack of 1)

TRIZINGA£9.9912 rev

8mo ago

Fondue Cheese Bundle with Swiss Cheese Fondue 400g x2 and Intrinsic Treats Shopping List Card

Intrinsic Treats£16.127 rev

1y ago

Fondue Bundle with Emmi Cheese Original 400g (2 Pack)

Generic£17.6715 rev

3y ago

What buyers say about fondue cheese

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“so much easier”

Fun/Entertainment Experience17%

“is a fun food”

Size-Overall17%

“just the right size for 2-6 people”

Quality-Overall8%

“Nice product”

Baking8%

“Its an easy to prepare meal”

Taste-Overall8%

What buyers complain about

Value For Money33%

“Poor value for money”

Ease Of Cleaning11%

“even after applying an appropriate Cleaner”

Quality-Overall11%

“Poor quality product”

Rusts/Corrodes11%

“the base became very rusty”

Top return reasons

Functionality-Overall23%

Size-Overall18%

Quality-Overall14%

Gifting Purpose9%

Paint Quality9%

Value For Money9%

Defective Material/Parts9%

Heating9%

Common questions

Is fondue cheese profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (38/100).
How competitive is the fondue cheese niche?: 6 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fondue cheese?: Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Quality-Overall. The return rate is 0.1%.
What does it cost to enter the fondue cheese niche?: Listings span £4.05–£27.04; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.