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Fondue Cheese

Fail

Demand is soft, at -50.4% this quarter, so Fondue Cheese is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£29K/yr23K searches / yr
90-day growth
-50.4%search demand this quarter
Competition
87%top-5 click share · 6 brands · 41 sellers

Flapen Score

Fondue Cheese against its category

The dotted line is the Grocery average. Past it, Fondue Cheese is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fondue Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fondue Cheese 23K times last year and spent an estimated £29K. The top 5 brands take 100% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-50.4%
Conversion, latest week
8.7%
Market size, estimated
£29Ka year
Top search term
fondue cheese19K searches a year

02 · Price

A sale here is worth £14.41.

Listings sell for £14.41 on average, from £4.05 to £27.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.41 that is £1K to £4K a year per listing.

Average price
£14.41under the $15 to $100 sweet spot
Price range
£4.05–£27.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #51 within Fresh & Chilled. It carries 171 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
2.3%
Average rank
#51in Fresh & Chilled
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Fondue Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Emmi71%
  • TRIZINGA12%
  • KEEMAT6%
  • andrew james4%
  • Intrinsic Treats4%
  • Generic4%

Demand

Fondue Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 6.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Fondue Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.07

Poor value for money

Not inexpensive

at a crazy price from this supplier as the identical product is less than half price in Waitrose

Ease Of Cleaning11%−0.04

even after applying an appropriate Cleaner

Quality-Overall11%−0.11

Poor quality product

Rusts/Corrodes11%−0.04

the base became very rusty

Love

Ease Of Use25%+1.77

so much easier

worth it for the convenience

Fun/Entertainment Experience17%−0.14

is a fun food

Size-Overall17%+1.63

just the right size for 2-6 people

Quality-Overall8%−0.11

Nice product

Baking8%+0.75

Its an easy to prepare meal

Return

0.1% Return rate 18% Fixable by listing

Functionality-Overall23%▁█▆▁▁▁
Size-Overall18%▁█▆▁▁▁
Quality-Overall14%█▁▁▁▁▁

Poor quality product

Gifting Purpose9%█▁▁▁▁▁
Paint Quality9%▁▁▁█▁▁

FAQ

Common Fondue Cheese questions

Answered from the same tracked data.