Foil
MaybeBuyers convert on 21.3% of searches. But products sell for $7.04 on average, outside the sweet spot, so Foil is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £1.3M/yr847K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 84 sellers
Flapen Score
Foil against its category
The dotted line is the Grocery average. Past it, Foil is stronger. Inside it, weaker.
Market
The Foil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foil 847K times last year and spent an estimated £1.3M. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 21.3% of those searches ended in a purchase.
Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 847K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 21.3%
- Market size, estimated
- £1.3Ma year
- Peak month
- October4.1× the quietest month
- Top search term
- foil234K searches a year
02 · Price
A sale here is worth £7.04.
Listings sell for £7.04 on average, from £1.25 to £21.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £7.04 that is £56K to £70K a year per listing.
- Average price
- £7.04under the $15 to $100 sweet spot
- Price range
- £1.25–£21.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £56K–£70K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #56 within Papers, Wraps & Bags. It carries 1,179 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 4.5%
- Average rank
- #56in Papers, Wraps & Bags
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,179per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Foil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago

Morrisons Kitchen Foil 300Mm Wide 10 Metres
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 2,029
- Age
- 6y ago

Morrisons Extra Strong Foil 10m x 300mm
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 7y ago
![QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*](https://m.media-amazon.com/images/I/41ueGk2jjyL.jpg)
QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 2y ago

Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
Trending
estimated 90-day click momentum
Bacofoil The Non-Stick Kitchen Foil 30cm x 10m Pack of 1 Gr
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 2,221
- Age
- 11y ago

by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago

Morrisons Savers Wrapping Foil 20m x 290mm
- Price
- £1.25
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 7y ago

Morrisons Extra Strong Foil 10m x 300mm
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 7y ago

Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
BH | Aluminium Foil Roll 300mm x 30m - 2 Packs | Tin Foil for Kitchen Catering Cooking Baking Grilling BBQ Roasting | for Hot Food Wrapping Preparing and Storage - by Best House
- Price
- £8.67
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 10mo ago

BEAST Super Strong Kitchen Foil Made from 100% Recycled Aluminium Extra Long 50 m x 30 cm
- Price
- £13.64
- Rating
- 4.9/5
- Reviews
- 70
- Age
- 1y ago

by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago

Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
![QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*](https://m.media-amazon.com/images/I/41ueGk2jjyL.jpg)
QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
84
Est. top-5 brand share
78%
Top 20: 96%
Est. top-5 click share
70%
Top 20: 100%
Open market
18%
- by Amazon40%
- Morrisons22%
- QBL6%
- Iceland5%
- Bacofoil5%
- --4%
- Open — no brand owns it (5 brands, 18%)
Demand
Foil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Foil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foil234K/yr
- tin foil229K/yr
- kitchen foil125K/yr
- aluminium foil99K/yr
- tin foil roll31K/yr
- tinfoil22K/yr
- kitchen foil roll23K/yr
- silver foil16K/yr
- foil paper12K/yr
- cooking foil10K/yr
Reviews and returns
What reviews say buyers love and hate about Foil
We read the reviews and the return reasons for every product selling here.
“This is extra thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









