Is foil profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the foil niche?

11 brands and 84 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in foil?

Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.1%.

When does demand for foil peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the foil niche?

Listings span £1.25–£21.65; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 1,179 reviews — the moat a new listing must climb.

foil

Worth a look

Shows searches that convert (21.3% search→purchase), but pricing outside the sweet spot ($7.04 avg) keeps it on the watch list.

Conversion

Incredible21.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.3M

£1.3M/yr · 847K searches

Review moat

Good1,179.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.25–£21.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.04

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, foil is a £1.3M/yr Amazon United Kingdom market (847K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

foil market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 21.3%
Avg BSR: #56
Page quality: 0%
Prime: 86%
Sponsored: 50%
Out of stock: 4.5%
Avg brand age: 42 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 96%

Top-5 click share

70%

Top 20: 100%

Open market

18%

by Amazon40%
Morrisons22%
QBL6%
Iceland5%
Bacofoil5%
--4%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top foil search terms

foil234K/yr -2.9%17.9% conv.
tin foil229K/yr -5.3%18.5% conv.
kitchen foil125K/yr -3.2%16.4% conv.
aluminium foil99K/yr -0.9%9.8% conv.
tin foil roll31K/yr +45.4%13.5% conv.
tinfoil22K/yr +1.9%16.9% conv.
kitchen foil roll23K/yr -11.0%11.8% conv.
silver foil16K/yr -6.6%14.6% conv.
foil paper12K/yr -23.1%7.6% conv.
cooking foil10K/yr -13.3%10.7% conv.

All search terms

Top foil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Aluminium Foil 30m x 30cm

by Amazon£3.814.4★1,558 rev

Morrisons Kitchen Foil 300Mm Wide 10 Metres

Morrisons£1.594.6★2,029 rev

Morrisons Extra Strong Foil 10m x 300mm

Morrisons£2.214.6★1,156 rev

QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*

QBL£5.864.4★421 rev

Home Extra Long Kitchen Foil 15m

Iceland£1.564.2★71 rev

Newest

by launch date

BH | Aluminium Foil Roll 300mm x 30m - 2 Packs | Tin Foil for Kitchen Catering Cooking Baking Grilling BBQ Roasting | for Hot Food Wrapping Preparing and Storage - by Best House

Best House Another Fine Product£8.67366 rev

10mo ago

BEAST Super Strong Kitchen Foil Made from 100% Recycled Aluminium Extra Long 50 m x 30 cm

BEAST£13.6470 rev

1y ago

by Amazon Aluminium Foil 30m x 30cm

by Amazon£3.811,558 rev

1y ago

Home Extra Long Kitchen Foil 15m

Iceland£1.5671 rev

2y ago

QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*

QBL£5.86421 rev

2y ago

What buyers say about foil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“It is premium quality”

Value For Money20%

“Good price”

Thickness11%

“It really is extra thick”

Strength8%

“Very strong”

Durability5%

“Strong and durable”

Advertised Vs Actual Product4%

“As described”

Weight Heavy3%

“Heavy duty kitchen roll”

Ease Of Use2%

“Convenient way to buy”

Cooking Experience2%

“This is great kitchen foil nice”

Size-Overall1%

“Great size”

What buyers complain about

Thickness25%

“This is extra thick”

Quality-Overall16%

“Cheap crap”

Value For Money11%

“Not worth the money”

Thin6%

“Too thin”

Size-Overall5%

“Very big”

Ease Of Use3%

“couldn't get rid of it”

Weight Heavy3%

“Not as heavy duty as it used to be”

Strength3%

“Bit flimsy”

Smell2%

“Awful smell - horse muck”

Hard Feel2%

“Tough”

Top return reasons

Size-Overall24%

Advertised Vs Actual Product17%

Quality-Overall11%

Thin9%

Value For Money7%

Functionality-Overall4%

Dispensing Mechanism4%

Thickness4%

Weight Heavy4%