Foil
MaybeBuyers convert on 21.3% of searches. But products sell for $7.04 on average, outside the sweet spot, so Foil is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £1.3M/yr847K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 84 sellers
Flapen Score
Foil against its category
The dotted line is the Grocery average. Past it, Foil is stronger. Inside it, weaker.
Market
The Foil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foil 847K times last year and spent an estimated £1.3M. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
21.3% of searches ended in a purchase last week.
Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 847K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 21.3%
- Market size, estimated
- £1.3Ma year
- Peak month
- October4.1× the quietest month
- Top search term
- foil234K searches a year
02 · Price
A sale here is worth £7.04.
Listings sell for £7.04 on average, from £1.25 to £21.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £7.04 that is £56K to £70K a year per listing.
- Average price
- £7.04under the $15 to $100 sweet spot
- Price range
- £1.25–£21.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £56K–£70K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #56 within Papers, Wraps & Bags. It carries 1,179 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 4.5%
- Average rank
- #56in Papers, Wraps & Bags
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,179per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Foil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago

Morrisons Kitchen Foil 300Mm Wide 10 Metres
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 2,029
- Age
- 6y ago

Morrisons Extra Strong Foil 10m x 300mm
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 7y ago
![QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*](https://m.media-amazon.com/images/I/41ueGk2jjyL.jpg)
QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 2y ago

Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
Trending
90-day click momentum
Bacofoil The Non-Stick Kitchen Foil 30cm x 10m Pack of 1 Gr
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 2,221
- Age
- 11y ago

by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago

Morrisons Savers Wrapping Foil 20m x 290mm
- Price
- £1.25
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 7y ago

Morrisons Extra Strong Foil 10m x 300mm
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 7y ago

Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
BH | Aluminium Foil Roll 300mm x 30m - 2 Packs | Tin Foil for Kitchen Catering Cooking Baking Grilling BBQ Roasting | for Hot Food Wrapping Preparing and Storage - by Best House
- Price
- £8.67
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 10mo ago

BEAST Super Strong Kitchen Foil Made from 100% Recycled Aluminium Extra Long 50 m x 30 cm
- Price
- £13.64
- Rating
- 4.9/5
- Reviews
- 70
- Age
- 1y ago

by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago

Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
![QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*](https://m.media-amazon.com/images/I/41ueGk2jjyL.jpg)
QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
84
Top-5 brand share
78%
Top 20: 96%
Top-5 click share
70%
Top 20: 100%
Open market
18%
- by Amazon40%
- Morrisons22%
- QBL6%
- Iceland5%
- Bacofoil5%
- --4%
- Open — no brand owns it (5 brands, 18%)
Demand
Foil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Foil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foil234K/yr
- tin foil229K/yr
- kitchen foil125K/yr
- aluminium foil99K/yr
- tin foil roll31K/yr
- tinfoil22K/yr
- kitchen foil roll23K/yr
- silver foil16K/yr
- foil paper12K/yr
- cooking foil10K/yr
Reviews and returns
What reviews say buyers love and hate about Foil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is extra thick
Thick
not as thick as I was expecting given it's supposed to be premium
Cheap crap
Not very good quality
Not the best
Not worth the money
Waste of money
Yes, it is expensive
Too thin
Very thin
Dont buy its too thin
Very big
Small for the price not worth it
pretty much the same price aswell so little gained the box is smaller so thought ut might be a lesser quality foil
Love
It is premium quality
Excellent product
Super strong box Is great quality
Good price
Excellent value
Good value for money
It really is extra thick
Good thickness
thicker than the usual one picked up at the bigger stores
Very strong
Good quality foil very sturdy
Strong sturdy foil that wraps around my food and containers easily
Strong and durable
Amazing, dependable, and long lasting
lasts for ages
Return
0.1% Return rate 47% Fixable by listing
Very big
Small for the price not worth it
pretty much the same price aswell so little gained the box is smaller so thought ut might be a lesser quality foil
Cheap crap
Not very good quality
Not the best
Too thin
Very thin
Dont buy its too thin
Not worth the money
Waste of money
Yes, it is expensive
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foil questions
Answered from the same tracked data.









