Foil
Foil shows searches that convert (21.3% search→purchase), but pricing outside the sweet spot ($7.04 avg) keeps it on the watch list.
Flapen Score
Is Foil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foil is a £1.3M/yr Amazon United Kingdom market (847K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Foil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.5% over the last 90 days and 21.3% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Foil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago
Morrisons Kitchen Foil 300Mm Wide 10 Metres
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 2,029
- Age
- 6y ago
Morrisons Extra Strong Foil 10m x 300mm
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 7y ago
![QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*](https://m.media-amazon.com/images/I/41ueGk2jjyL.jpg)
QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 2y ago
Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
Trending
90-day click momentum
Bacofoil The Non-Stick Kitchen Foil 30cm x 10m Pack of 1 Gr
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 2,221
- Age
- 11y ago
by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago
Morrisons Savers Wrapping Foil 20m x 290mm
- Price
- £1.25
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 7y ago
Morrisons Extra Strong Foil 10m x 300mm
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 1,156
- Age
- 7y ago
Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
BH | Aluminium Foil Roll 300mm x 30m - 2 Packs | Tin Foil for Kitchen Catering Cooking Baking Grilling BBQ Roasting | for Hot Food Wrapping Preparing and Storage - by Best House
- Price
- £8.67
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 10mo ago
BEAST Super Strong Kitchen Foil Made from 100% Recycled Aluminium Extra Long 50 m x 30 cm
- Price
- £13.64
- Rating
- 4.9/5
- Reviews
- 70
- Age
- 1y ago
by Amazon Aluminium Foil 30m x 30cm
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 1,558
- Age
- 1y ago
Home Extra Long Kitchen Foil 15m
- Price
- £1.56
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 2y ago
QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*
- Price
- £5.86
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
84
Top-5 brand share
78%
Top 20: 96%
Top-5 click share
70%
Top 20: 100%
Open market
18%
- by Amazon40%
- Morrisons22%
- QBL6%
- Iceland5%
- Bacofoil5%
- --4%
- Open — no brand owns it (5 brands, 18%)
Foil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top Foil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foil234K/yr
- tin foil229K/yr
- kitchen foil125K/yr
- aluminium foil99K/yr
- tin foil roll31K/yr
- tinfoil22K/yr
- kitchen foil roll23K/yr
- silver foil16K/yr
- foil paper12K/yr
- cooking foil10K/yr
What reviews say buyers love and hate about Foil
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“It is premium quality”
“Good price”
“It really is extra thick”
“Very strong”
“Strong and durable”
What buyers complain about
76% of reviews“This is extra thick”
“Cheap crap”
“Not worth the money”
“Too thin”
“Very big”
Foil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
