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Foil

Maybe

Buyers convert on 21.3% of searches. But products sell for $7.04 on average, outside the sweet spot, so Foil is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£1.3M/yr847K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
70%top-5 click share · 11 brands · 84 sellers

Flapen Score

Foil against its category

The dotted line is the Grocery average. Past it, Foil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil 847K times last year and spent an estimated £1.3M. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

21.3% of searches ended in a purchase last week.

Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
847K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
21.3%
Market size, estimated
£1.3Ma year
Peak month
October4.1× the quietest month
Top search term
foil234K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £1.25 to £21.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £7.04 that is £56K to £70K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£1.25–£21.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£56K–£70K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #56 within Papers, Wraps & Bags. It carries 1,179 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
4.5%
Average rank
#56in Papers, Wraps & Bags
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,179per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Foil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£191K£381K£572K£762K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

84

Top-5 brand share

78%

Top 20: 96%

Top-5 click share

70%

Top 20: 100%

Open market

18%

  • by Amazon40%
  • Morrisons22%
  • QBL6%
  • Iceland5%
  • Bacofoil5%
  • --4%
  • Open — no brand owns it (5 brands, 18%)

Demand

Foil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Foil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil234K/yr
  • tin foil229K/yr
  • kitchen foil125K/yr
  • aluminium foil99K/yr
  • tin foil roll31K/yr
  • tinfoil22K/yr
  • kitchen foil roll23K/yr
  • silver foil16K/yr
  • foil paper12K/yr
  • cooking foil10K/yr

Reviews and returns

What reviews say buyers love and hate about Foil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.10

This is extra thick

Thick

not as thick as I was expecting given it's supposed to be premium

Quality-Overall16%+1.28

Cheap crap

Not very good quality

Not the best

Value For Money11%+1.12

Not worth the money

Waste of money

Yes, it is expensive

Thin6%−0.05

Too thin

Very thin

Dont buy its too thin

Size-Overall5%−0.02

Very big

Small for the price not worth it

pretty much the same price aswell so little gained the box is smaller so thought ut might be a lesser quality foil

Love

Quality-Overall36%+1.28

It is premium quality

Excellent product

Super strong box Is great quality

Value For Money20%+1.12

Good price

Excellent value

Good value for money

Thickness11%−0.10

It really is extra thick

Good thickness

thicker than the usual one picked up at the bigger stores

Strength8%+1.04

Very strong

Good quality foil very sturdy

Strong sturdy foil that wraps around my food and containers easily

Durability5%+0.35

Strong and durable

Amazing, dependable, and long lasting

lasts for ages

Return

0.1% Return rate 47% Fixable by listing

Size-Overall24%█▁▆▆▃▂

Very big

Small for the price not worth it

pretty much the same price aswell so little gained the box is smaller so thought ut might be a lesser quality foil

Advertised Vs Actual Product17%▃▄▂▃▃█
Quality-Overall11%▁█▅▆▆▁

Cheap crap

Not very good quality

Not the best

Thin9%▁█▁▁▆▆

Too thin

Very thin

Dont buy its too thin

Value For Money7%▁▁▁▃█▁

Not worth the money

Waste of money

Yes, it is expensive

FAQ

Common Foil questions

Answered from the same tracked data.