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Foaming Drain Cleaner

Fail

The top 5 products take 79% of clicks, so Foaming Drain Cleaner is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£158K/yr131K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
79%top-5 click share · 9 brands · 92 sellers

Flapen Score

Foaming Drain Cleaner against its category

The dotted line is the Grocery average. Past it, Foaming Drain Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foaming Drain Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foaming Drain Cleaner 131K times last year and spent an estimated £158K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
10.8%
Market size, estimated
£158Ka year
Peak month
May1.6× the quietest month
Top search term
mr muscle drain foamer18K searches a year

02 · Price

A sale here is worth £11.24.

Listings sell for £11.24 on average, from £2.56 to £28.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.24 that is £6K to £8K a year per listing.

Average price
£11.24under the $15 to $100 sweet spot
Price range
£2.56–£28.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Household Cleaners. It carries 1,826 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
54%
Out of stock, average day
0.0%
Average rank
#121in Household Cleaners
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,826per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Foaming Drain Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

92

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Mr Muscle38%
  • Virofoam32%
  • Elbow Grease9%
  • Generic8%
  • Bisienya5%
  • Buster3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Foaming Drain Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Foaming Drain Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr muscle drain foamer18K/yr
  • foam drain cleaner21K/yr
  • drain foam cleaner14K/yr
  • foaming drain cleaner14K/yr
  • sink foam drain cleaner7K/yr
  • sink foam4K/yr
  • drain cleaner foam10K/yr
  • drain foam6K/yr
  • drain foamer3K/yr
  • sink cleaner foam9K/yr

Reviews and returns

What reviews say buyers love and hate about Foaming Drain Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall34%−0.31

Not effective

No result

Did not work

Value For Money10%+0.74

Waste of money

Not worth the money

Price

Advertised Vs Actual Product10%+0.55

Doesn't do what it said on the box

Doesnt do whats it says

Its does nothing like the advertisement

Size-Overall7%−0.02

Small tubs

Small

The bottle is tiny

Smell6%+0.25

- Strong odor

Smell

It smells Devine too

Love

Advertised Vs Actual Product17%+0.55

It arrived as described

As advertised

As described

Quality-Overall15%+1.03

Quality drain unblocker

Excellent product

Good quality

Value For Money13%+0.74

Value for Money

Best price

Good value for money

Smell11%+0.25

Smells fresh

Smells nice

Good for eliminating smell

Efficiency10%+0.88

Effective

Works well

Good stuff works quickly

Return

0.1% Return rate 8% Fixable by listing

Functionality-Overall35%▇▅█▅▂▄

Not effective

No result

Did not work

Leak-Proof22%▁▃▄▄▄█

Arrived leaking

One of the Bottles had leaked into the packaging

it has been leaking as the photo shows

Value For Money8%▅▁▅█▁▇

Waste of money

Not worth the money

Price

Eco Friendliness7%▃█▂▁▁▁
Advertised Vs Actual Product5%▃▅▁▇█▁

Doesn't do what it said on the box

Doesnt do whats it says

Its does nothing like the advertisement

FAQ

Common Foaming Drain Cleaner questions

Answered from the same tracked data.