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Flying Saucer Sweets

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.8% this quarter, so Flying Saucer Sweets is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£196K/yr218K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
66%top-5 click share · 15 brands · 28 sellers

Flapen Score

Flying Saucer Sweets against its category

The dotted line is the Grocery average. Past it, Flying Saucer Sweets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flying Saucer Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flying Saucer Sweets 218K times last year and spent an estimated £196K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
8.6%
Market size, estimated
£196Ka year
Peak month
December3.5× the quietest month
Top search term
flying saucer sweets132K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £0.77 to £21.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £10.40 that is £10K to £13K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£0.77–£21.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #20 within Confectionery. It carries 331 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
81%
Out of stock, average day
3.6%
Average rank
#20in Confectionery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Flying Saucer Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£78K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

28

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

  • Berrymans21%
  • CD20%
  • Sweet Treat Gifting Co.15%
  • Boxed Treatz9%
  • MyCandyShop9%
  • FUAUFAS5%

Demand

Flying Saucer Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Flying Saucer Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flying saucer sweets132K/yr
  • flying saucers55K/yr
  • flying saucers sweets19K/yr
  • flying saucers sweets 1kg8K/yr
  • flying saucer5K/yr

Reviews and returns

What reviews say buyers love and hate about Flying Saucer Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.20

Over priced

expensive

Expensive aswell

Size-Overall20%−0.13

The bag is fairly large

Larger than i thought

Too small

Taste-Overall17%+1.52

cheap nasty very little of sherbet to even taste it wont be buying again

A bit tasteless

Disgusting

Durability6%+0.33

although they don't last very long

now they are obsessed - they didn't last long

they didnt last the evening

Chunk/Clump/Collection4%+0.24

the sherbet inside was in a solid lump not loose

Love

Taste-Overall29%+1.52

Tasted great

Great item, great taste and delivered very quickly

Just a lovely taste from childhood highly recommend

Sweetness20%+0.07

The most addictive sweets ever

Very nice tasty sweet

I love these sweets

Value For Money17%−0.20

Great value for money

Good value

Value for money

Quality-Overall10%+1.29

As usual no complaints

Good quality

Great product

Flavor5%+0.49

The individual saucers were consistent in shape and flavour, with a variety of colours

Excellent flavour and texture

good sharp flavor

FAQ

Common Flying Saucer Sweets questions

Answered from the same tracked data.