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Fly Cleanse Spray

Fail

Prices span $6.57–$12.81, mostly outside the sweet spot, so Fly Cleanse Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£16K/yr68K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
60%top-5 click share · 8 brands · 10 sellers

Flapen Score

Fly Cleanse Spray against its category

The dotted line is the Grocery average. Past it, Fly Cleanse Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Cleanse Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Cleanse Spray 68K times last year and spent an estimated £16K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.7%
Market size, estimated
£16Ka year
Top search term
fly cleanse spray25K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £6.57 to £12.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.68 that is £0 to £868 a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£6.57–£12.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£868
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #640 within Household Cleaners. It carries 5 reviews at 3.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
56%
Out of stock, average day
19.0%
Average rank
#640in Household Cleaners
Average rating
3.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
5per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fly Cleanse Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8

Sellers

10

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

9%

  • Generic30%
  • KUYTUE26%
  • Nuohaya10%
  • Nonyimu9%
  • DISRIC8%
  • SHFEX7%
  • Open — no brand owns it (2 brands, 9%)

Search terms

Top Fly Cleanse Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly cleanse spray25K/yr
  • flycleanse cleaner9K/yr
  • fly cleanse11K/yr
  • flycleanse8K/yr
  • fly cleanse kitchen spray5K/yr
  • flycleanse kitchen appliance cleaner5K/yr
  • fly cleaner3K/yr
  • fly cleanse stain remover3K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Cleanse Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.44

Waste of money

find it expensive for what you get

Not worth the money

Functionality-Overall19%−0.72

Doesn't work

Does not work as specified binned the bottle was so annoyed such expensive wasted money

didnt work as well as expected

Advertised Vs Actual Product12%−0.24

Advert was very deceiving

nothing like the advert

Didn't do what it shows in the video

Ease Of Cleaning11%+0.74

still not as clean as I hoped it would

Dont clean

not a deep clean

Instructions/User Manual/Troubleshooting7%−0.23

all instructions are in chineese

no instructions how to use

No instructions all writing in Chinese

Love

Ease Of Cleaning26%+0.74

cleans effectively

Cleans reasonably well

Makes cleaning easier

De-Grease20%+1.84

It removes grease

Works Great on Grease and Stains

Easy to use, cleans effectively, powerful grease-cutting action, pleasant scent and versatile

Spray/Flow10%+0.75

The spray is easy to apply

The spray is easy to use and leaves everything looking clean and fresh

It sprays on easily

Value For Money7%−0.44

Good value for money

And that helps with the value too

Great value for money

Ease Of Use7%+0.61

Easy to use

Two bottles in the pack, proper handy

easy to use

Return

0.0% Return rate 53% Fixable by listing

Size-Overall27%▁▁▁▁█▁

Very small bottle

The bottle is also tiny

It's a small bottle, was disappointed

Advertised Vs Actual Product23%▁▁▁▁█▁

Advert was very deceiving

nothing like the advert

Didn't do what it shows in the video

Functionality-Overall20%▁▁▁█▄▁

Doesn't work

Does not work as specified binned the bottle was so annoyed such expensive wasted money

didnt work as well as expected

Instructions/User Manual/Troubleshooting7%▁▁█▁▁▁

all instructions are in chineese

no instructions how to use

No instructions all writing in Chinese

Compatibility-Overall7%▁▁▁▁▁█

FAQ

Common Fly Cleanse Spray questions

Answered from the same tracked data.