flumps
Skip itPrices mostly outside the sweet spot ($0.97–$16.04) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good505avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 78K searches
Price range
Bad£0.97–£16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flumps is a £46K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flumps market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 9%
- Out of stock
- 2.4%
- Avg brand age
- 51 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
49
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- Barratt62%
- Frisia8%
- UINCLU6%
- Boxed Treatz6%
- Treasure Island Sweets5%
- HARIBO5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -2.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top flumps search terms
- flumps47K/yr
- flumps marshmallow18K/yr
- flumps marshmallow bulk7K/yr
- flump6K/yr
Top flumps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barratt Mini Flumps 150 g
Barratt£1.054.6★200 rev
Barrat Flumps Twist 20 g (Pack of 50)
Barratt£14.404.5★108 rev
Flumps Marshmallow Twists - 50 Pack
UINCLU£15.664.8★851 rev
Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight
Boxed Treatz£10.314.4★26 rev
Flumps x10
Treasure Island Sweets£6.164.6★111 rev
Newest
by launch date
CRWP Barratt Flumps Marshmallow Twist 10 Pack | Soft Fluffy & Fun Rainbow Marshmallow Cables | Classic British Sweet for Kids & Adults with crwp card.
Crwp£7.793 rev
Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight
Boxed Treatz£10.3126 rev
Inventure Barratt Flumps Cereal 275g x 2
Inventure£6.6015 rev
Rainbow Marshmallows Twists Sweets Bulk - 680g Twister Cable Giant Marshmallows with Cream Vanilla Tub & Topline Card. Kids Sweets for Birthday Party Camping Party Bag Fillers
Topline£11.63119 rev
Barratt Mini Flumps 150 g
Barratt£1.05200 rev
Trending
90-day click momentum
Frisia Mallow Mix - 600 Count
Frisia£12.614.3★
Rainbow Marshmallows Twists Sweets Bulk - 680g Twister Cable Giant Marshmallows with Cream Vanilla Tub & Topline Card. Kids Sweets for Birthday Party Camping Party Bag Fillers
Topline£11.634.5★
Barratt Mini Flumps 150 g
Barratt£1.054.6★
Barrat Flumps Twist 20 g (Pack of 50)
Barratt£14.404.5★
Haribo Chamallows Marshmallows 140g bag sweets
HARIBO£0.974.7★
What buyers say about flumps
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“Were slightly cheaper than the supermarket too”
“lovely texture”
“Nice size”
“a slightly healthier sweet than a jelly sweet as they have less fat”
“Tasty, very tasty”
“Top quality marshmallows”
“Nice soft and smooth with a favourable juicy taste”
“Bought as a present really enjoyed by all concerned plenty to go round”
“Perfect for my tray bake topping”
What buyers complain about
“Tad expensive”
“i pay less in the shops for the same quality”
“Flumps”
“Get dry up and taste awful”
“Feel really synthetic though”
“Get dry up and taste awful”
Common questions
- Is flumps profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 11 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the flumps niche?
- 9 brands and 49 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in flumps?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Chunk/Clump/Collection. The return rate is 0.1%.
- When does demand for flumps peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the flumps niche?
- Listings span £0.97–£16.04; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.