Skip to content

Flumps

Fail

Prices span $0.97–$16.04, mostly outside the sweet spot, so Flumps is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£46K/yr78K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
79%top-5 click share · 9 brands · 49 sellers

Flapen Score

Flumps against its category

The dotted line is the Grocery average. Past it, Flumps is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flumps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flumps 78K times last year and spent an estimated £46K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
6.3%
Market size, estimated
£46Ka year
Peak month
December2.8× the quietest month
Top search term
flumps47K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £0.97 to £16.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.38 that is £5K to £7K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£0.97–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #78 within Baking Supplies. It carries 505 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
73%
Out of stock, average day
2.4%
Average rank
#78in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
505per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Flumps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

49

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Barratt62%
  • Frisia8%
  • UINCLU6%
  • Boxed Treatz6%
  • Treasure Island Sweets5%
  • HARIBO5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Flumps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Flumps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flumps47K/yr
  • flumps marshmallow18K/yr
  • flumps marshmallow bulk7K/yr
  • flump6K/yr

Reviews and returns

What reviews say buyers love and hate about Flumps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.04

Tad expensive

pretty expensive

Quality-Overall17%−0.06

i pay less in the shops for the same quality

Chunk/Clump/Collection8%+0.11

Flumps

Taste-Overall8%+1.98

Get dry up and taste awful

Artificial Sweeteners8%−0.04

Feel really synthetic though

Love

Taste-Overall37%+1.98

Very tasty

best marshmallows I have ever had

Love these in hot chocolate taste lovely

Value For Money14%−0.04

Were slightly cheaper than the supermarket too

Good value for money

Good price

Texture/Consistency-Overall8%+0.65

lovely texture

Exactly the same texture, size and look and of course taste

quality and texture

Size-Overall8%+0.65

Nice size

same size I wanted

Harbour chameleons size is very good

Sweetness6%−0.04

a slightly healthier sweet than a jelly sweet as they have less fat

super sweet

these are my go to sweet treat

FAQ

Common Flumps questions

Answered from the same tracked data.