How competitive is the Flumps niche on Amazon United Kingdom?

9 brands and 49 sellers compete in Flumps on Amazon United Kingdom. The top 5 Flumps products take 79% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Flumps?

Flumps buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Chunk/Clump/Collection, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Flumps niche?

Flumps sells for £9.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£16.04. The average incumbent carries 505 reviews — the moat a new listing must climb.

Flumps

prices mostly outside the sweet spot ($0.97–$16.04) — Flumps doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Flumps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flumps is a £46K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Flumps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.1% over the last 90 days and 6.3% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr10K

Search volume / yr-2.1%78K

Conversion rate6.3%

Avg price£9.38

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 49

Top-5 product click share79%

Open market14%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Flumps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barratt Mini Flumps 150 g

Price: £1.05
Rating: 4.6/5
Reviews: 200
Age: 5y ago

Barrat Flumps Twist 20 g (Pack of 50)

Price: £14.40
Rating: 4.5/5
Reviews: 108
Age: 15y ago

Flumps Marshmallow Twists - 50 Pack

Price: £15.66
Rating: 4.8/5
Reviews: 851
Age: 15y ago

Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight

Price: £10.31
Rating: 4.4/5
Reviews: 26
Age: 1y ago

Flumps x10

Price: £6.16
Rating: 4.6/5
Reviews: 111
Age: 15y ago

Newest

by launch date

CRWP Barratt Flumps Marshmallow Twist 10 Pack | Soft Fluffy & Fun Rainbow Marshmallow Cables | Classic British Sweet for Kids & Adults with crwp card.

Price: £7.79
Rating: 4.6/5
Reviews: 3
Age: 1y ago

Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight

Price: £10.31
Rating: 4.4/5
Reviews: 26
Age: 1y ago

Inventure Barratt Flumps Cereal 275g x 2

Price: £6.60
Rating: 4.4/5
Reviews: 15
Age: 1y ago

Rainbow Marshmallows Twists Sweets Bulk - 680g Twister Cable Giant Marshmallows with Cream Vanilla Tub & Topline Card. Kids Sweets for Birthday Party Camping Party Bag Fillers

Price: £11.63
Rating: 4.5/5
Reviews: 119
Age: 3y ago

Barratt Mini Flumps 150 g

Price: £1.05
Rating: 4.6/5
Reviews: 200
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Barratt62%
Frisia8%
UINCLU6%
Boxed Treatz6%
Treasure Island Sweets5%
HARIBO5%
Open — no brand owns it (3 brands, 9%)

Flumps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR6.3%Products11Brands9Top 5 Brands86%OOS Rate2.4%Rating4.5★Reviews505Avg BSR#78

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Flumps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flumps47K/yr +2.4%8.2% conv.
flumps marshmallow18K/yr -23.8%5.7% conv.
flumps marshmallow bulk7K/yr +18.9%6.3% conv.
flump6K/yr +8.5%6.9% conv.

What reviews say buyers love and hate about Flumps

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall37%

“Very tasty”

Value For Money14%

“Were slightly cheaper than the supermarket too”

Texture/Consistency-Overall8%

“lovely texture”

Size-Overall8%

“Nice size”

Sweetness6%

“a slightly healthier sweet than a jelly sweet as they have less fat”

What buyers complain about

75% of reviews

Value For Money25%

“Tad expensive”

Quality-Overall17%

“i pay less in the shops for the same quality”

Chunk/Clump/Collection8%

“Flumps”

Taste-Overall8%

“Get dry up and taste awful”

Artificial Sweeteners8%

“Feel really synthetic though”

Common Flumps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flumps 37/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 11 tracked products. Search demand moved -2.1% over the last 90 days.