Flumps
FailPrices span $0.97–$16.04, mostly outside the sweet spot, so Flumps is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £46K/yr78K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 49 sellers
Flapen Score
Flumps against its category
The dotted line is the Grocery average. Past it, Flumps is stronger. Inside it, weaker.
Market
The Flumps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flumps 78K times last year and spent an estimated £46K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £46Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- flumps47K searches a year
02 · Price
A sale here is worth £9.38.
Listings sell for £9.38 on average, from £0.97 to £16.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.38 that is £5K to £7K a year per listing.
- Average price
- £9.38under the $15 to $100 sweet spot
- Price range
- £0.97–£16.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #78 within Baking Supplies. It carries 505 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 73%
- Out of stock, average day
- 2.4%
- Average rank
- #78in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 505per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Flumps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barratt Mini Flumps 150 g
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 5y ago

Barrat Flumps Twist 20 g (Pack of 50)
- Price
- £14.40
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 15y ago

Flumps Marshmallow Twists - 50 Pack
- Price
- £15.66
- Rating
- 4.8/5
- Reviews
- 851
- Age
- 15y ago

Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Flumps x10
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 15y ago
Trending
90-day click momentum
Frisia Mallow Mix - 600 Count
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 189
- Age
- 9y ago

Rainbow Marshmallows Twists Sweets Bulk - 680g Twister Cable Giant Marshmallows with Cream Vanilla Tub & Topline Card. Kids Sweets for Birthday Party Camping Party Bag Fillers
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 3y ago

Barratt Mini Flumps 150 g
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 5y ago

Barrat Flumps Twist 20 g (Pack of 50)
- Price
- £14.40
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 15y ago

Haribo Chamallows Marshmallows 140g bag sweets
- Price
- £0.97
- Rating
- 4.7/5
- Reviews
- 3,797
- Age
- 8y ago
Newest
by launch date
CRWP Barratt Flumps Marshmallow Twist 10 Pack | Soft Fluffy & Fun Rainbow Marshmallow Cables | Classic British Sweet for Kids & Adults with crwp card.
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Inventure Barratt Flumps Cereal 275g x 2
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 1y ago

Rainbow Marshmallows Twists Sweets Bulk - 680g Twister Cable Giant Marshmallows with Cream Vanilla Tub & Topline Card. Kids Sweets for Birthday Party Camping Party Bag Fillers
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 3y ago

Barratt Mini Flumps 150 g
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
49
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- Barratt62%
- Frisia8%
- UINCLU6%
- Boxed Treatz6%
- Treasure Island Sweets5%
- HARIBO5%
- Open — no brand owns it (3 brands, 9%)
Demand
Flumps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Flumps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flumps47K/yr
- flumps marshmallow18K/yr
- flumps marshmallow bulk7K/yr
- flump6K/yr
Reviews and returns
What reviews say buyers love and hate about Flumps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tad expensive
pretty expensive
i pay less in the shops for the same quality
Flumps
Get dry up and taste awful
Feel really synthetic though
Love
Very tasty
best marshmallows I have ever had
Love these in hot chocolate taste lovely
Were slightly cheaper than the supermarket too
Good value for money
Good price
lovely texture
Exactly the same texture, size and look and of course taste
quality and texture
Nice size
same size I wanted
Harbour chameleons size is very good
a slightly healthier sweet than a jelly sweet as they have less fat
super sweet
these are my go to sweet treat
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flumps questions
Answered from the same tracked data.









