Fluffy Duster
FailThe top 5 brands take 100% of clicks, so Fluffy Duster is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £157K/yr95K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 36 sellers
Flapen Score
Fluffy Duster against its category
The dotted line is the Grocery average. Past it, Fluffy Duster is stronger. Inside it, weaker.
Market
The Fluffy Duster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fluffy Duster 95K times last year and spent an estimated £157K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
20.1% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 20.1%
- Market size, estimated
- £157Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- pledge fluffy dusters refills51K searches a year
02 · Price
A sale here is worth £8.22.
Listings sell for £8.22 on average, from £2.54 to £16.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £8.22 that is £16K to £21K a year per listing.
- Average price
- £8.22under the $15 to $100 sweet spot
- Price range
- £2.54–£16.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £16K–£21K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #28 within Cleaning Tools. It carries 1,205 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 4.8%
- Average rank
- #28in Cleaning Tools
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Fluffy Duster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
pledge Duster Refills - Pick Up Dust Dirt and Lint with a Few Effortless Swipes Pack of 4x5 refills
- Price
- £10.60
- Rating
- 4.8/5
- Reviews
- 1,673
- Age
- 14y ago
DTD QUALITY MATTERS Pack of 5 Pledge Fluffy Dusters Refill Pack Long Fluffy Fibres For Easier Dusting | Pick Up Dust & Common Allergens Replacement For Pledge Dusters Refills White (5)
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 3y ago
Pledge Duster Starter Kit - Picks Up Dust Dirt and Lint with a Few Effortless Swipes (1 Handle with 2 Refills)
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 14y ago
Pledge Duster Refills - Pick Up Dust Dirt and Lint with a Few Effortless Swipes 1x5 refills
- Price
- £4.40
- Rating
- 4.7/5
- Reviews
- 943
- Age
- 16y ago
20 Pack Fluffy Duster Refills Dust Magnet Refills Disposable Heads Traps & locks dust and dirt Magic Duster for Cleaning Furniture Blinds Car Keyboards Office
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 9mo ago
Trending
90-day click momentum20 Pack Fluffy Duster Refills Dust Magnet Refills Disposable Heads Traps & locks dust and dirt Magic Duster for Cleaning Furniture Blinds Car Keyboards Office
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 9mo ago
Pledge Duster Refills - Pick Up Dust Dirt and Lint with a Few Effortless Swipes 1x5 refills
- Price
- £4.40
- Rating
- 4.7/5
- Reviews
- 943
- Age
- 16y ago
Pledge Duster Starter Kit - Picks Up Dust Dirt and Lint with a Few Effortless Swipes (1 Handle with 2 Refills)
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 14y ago
Flash Duster Dust Magnet Refills Fluffy Dusters Refills 25 Scented Dusters (5x5) Effective on 100% of Dust Dust Magnet
- Price
- £10.83
- Rating
- 4.7/5
- Reviews
- 3,844
- Age
- 1y ago
DTD QUALITY MATTERS Pack of 20 Pledge Fluffy Dusters Refill Pack Long Fluffy Fibres For Easier Dusting | Pick Up Dust & Common Allergens Replacement For Pledge Dusters Refills White (20)
- Price
- £16.87
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 3y ago
Newest
by launch date20 Pack Fluffy Duster Refills Dust Magnet Refills Disposable Heads Traps & locks dust and dirt Magic Duster for Cleaning Furniture Blinds Car Keyboards Office
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 9mo ago
Flash Duster Dust Magnet Refills Fluffy Dusters Refills 25 Scented Dusters (5x5) Effective on 100% of Dust Dust Magnet
- Price
- £10.83
- Rating
- 4.7/5
- Reviews
- 3,844
- Age
- 1y ago
DTD QUALITY MATTERS Pack of 5 Pledge Fluffy Dusters Refill Pack Long Fluffy Fibres For Easier Dusting | Pick Up Dust & Common Allergens Replacement For Pledge Dusters Refills White (5)
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 3y ago
DTD QUALITY MATTERS Pack of 20 Pledge Fluffy Dusters Refill Pack Long Fluffy Fibres For Easier Dusting | Pick Up Dust & Common Allergens Replacement For Pledge Dusters Refills White (20)
- Price
- £16.87
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 3y ago
Fluffy Duster Refills Flash Duster Refills Flash Dust Magnet Refill Duster for Cleaning Pack of 20.
- Price
- £8.37
- Rating
- 4.3/5
- Reviews
- 1,289
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- pledge63%
- DTD QUALITY MATTERS29%
- Hywean Hsafe4%
- JINYUDOME3%
- FLASH2%
Demand
Fluffy Duster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Fluffy Duster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pledge fluffy dusters refills51K/yr
- pledge fluffy duster12K/yr
- pledge duster refills11K/yr
- pledge duster14K/yr
- pledge dusters3K/yr
- pledge magic duster5K/yr
Reviews and returns
What reviews say buyers love and hate about Fluffy Duster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not work well unfortunately
no working properly
Not what I expected
Contents not as described
They were nowhere near the quality we expected
Horrible
emergent price on Amazon
More expensive
Expensive for what it is
Dusters falling apart as soon I touched them
Love
One of the best cleaning items
Great for quick wipe around in between big cleans
great for picking up the dust
Good price
Good value for the money
Great value
Perfect duster and same if not better quality
Thos is a brilliant product
Excellent product
Easy to use
Very handy
pick up everything easily
Does the job
Does what is stated
What was needed
Return
0.2% Return rate 14% Fixable by listing
The scent on this version can be quite overwhelming for some tho
The intensity of the scent do go down in time tho
too small
They were nowhere near the quality we expected
Horrible
Does not work well unfortunately
no working properly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluffy Duster questions
Answered from the same tracked data.