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Flowers and Chocolates Gift Set

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -56.7% this quarter, so Flowers and Chocolates Gift Set is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£14K/yr57K searches / yr
90-day growth
-56.7%search demand this quarter
Competition
37%top-5 click share · 23 brands · 34 sellers

Flapen Score

Flowers and Chocolates Gift Set against its category

The dotted line is the Grocery average. Past it, Flowers and Chocolates Gift Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flowers and Chocolates Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flowers and Chocolates Gift Set 57K times last year and spent an estimated £14K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-56.7%
Conversion, latest week
1.2%
Market size, estimated
£14Ka year
Peak month
March3.1× the quietest month
Top search term
flowers and chocolates gift set25K searches a year

02 · Price

A sale here is worth £20.81.

Listings sell for £20.81 on average, from £5.83 to £41.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.81 that is £0 to £2K a year per listing.

Average price
£20.81inside the $15 to $100 sweet spot
Price range
£5.83–£41.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #469 within Hampers & Gourmet Gifts. It carries 629 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
45%
Out of stock, average day
16.1%
Average rank
#469in Hampers & Gourmet Gifts
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
629per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Flowers and Chocolates Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£573£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

37%

Top 20: 79%

Open market

30%

  • Morning Flowers26%
  • Generic19%
  • PrestigeFlowers8%
  • ICMinds Luxury Hampers6%
  • Daily Flowers5%
  • All Occasions5%

Demand

Flowers and Chocolates Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Flowers and Chocolates Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flowers and chocolates gift set25K/yr
  • chocolate flowers12K/yr
  • chocolate flowers bouquet gift8K/yr
  • flowers and chocolates delivered5K/yr
  • chocolate bouquet gifts for her3K/yr
  • chocolate flower bouquet3K/yr
  • flowers and gift hampers1K/yr
  • bouquet gifts for her534/yr

Reviews and returns

What reviews say buyers love and hate about Flowers and Chocolates Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product27%−0.28

Looks nothing like the photo

False advertising

Deceptive advertising

Value For Money17%+0.91

Too expensive

Very overpriced, just ok

Overpriced

Quality-Overall16%−0.05

Bad quality

getting a better quality bunch

Not good quality or anything like what's advertised

Size-Overall11%−0.12

So small

was disappointed with the size

Bigger than I imagined

Durability10%−0.11

Dead after 3 days

Not long lasting

Didnt last

Love

Gifting Purpose26%+2.60

Beautiful Gift

Ideal gift

Beautiful gift

Value For Money20%+0.91

Can't beat the price

Excellent Value for money

Excellent value

Quality-Overall14%−0.05

Arrived quick good quality made her happy what more can you want

Brilliant quality

Great quality bouquet

Color12%+0.64

Lovely colours

Beautiful colours

Vibrant colours

Advertised Vs Actual Product9%−0.28

As described

exceeded my expectations

Just like photo

Return

0.1% Return rate 54% Fixable by listing

Advertised Vs Actual Product44%▂▅█▅█▇

Looks nothing like the photo

False advertising

Deceptive advertising

Quality-Overall12%▃█▄▁▆▃

Bad quality

getting a better quality bunch

Not good quality or anything like what's advertised

Durability10%▆▄▁█▂▂

Dead after 3 days

Not long lasting

Didnt last

Moist/Dry8%▁█▅▁▅▃

Arrived wilted

box was soaked

dry with little flavour

Gifting Purpose6%█▂▂▅▂▃

Special gift spoiled

no gift bag

Did not come in a gift box like advertised

FAQ

Common Flowers and Chocolates Gift Set questions

Answered from the same tracked data.