Is flower paste profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (40/100).

How competitive is the flower paste niche?

8 brands and 30 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in flower paste?

Top complaints mined from reviews: Texture/Consistency-Overall, Value For Money, Moist/Dry. The return rate is 0.3%.

When does demand for flower paste peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the flower paste niche?

Listings span £2.60–£20.77; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 1,182 reviews — the moat a new listing must climb.

flower paste

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,181.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.17

avg listing price — sweet spot $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay£2.60–£20.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Market size

Bad£47K

£47K/yr · 51K searches

According to Flapen's Amazon United Kingdom niche tracking, flower paste is a £47K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

flower paste market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £34K–£45K; units × avg price
Conversion rate: 8.3%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 2.7%
Avg brand age: 65 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

MONT MARTE21%
PEBEO19%
Endhokn17%
Creative Deco16%
Renshaw10%
Nicpro10%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top flower paste search terms

modelling paste31K/yr -25.3%6.5% conv.
modeling paste7K/yr -34.5%4.5% conv.
modeling paste for acrylic paint5K/yr -5.1%6.6% conv.
modelling paste for texture art4K/yr -28.0%8.3% conv.
acrylic modelling paste3K/yr -18.0%9.2% conv.

All search terms

Top flower paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mont Marte Modelling Paste 500ml White Ideal for 3D Effects Suitable for Acrylic Painting and Oil Painting Texture Paste for Canvas

MONT MARTE£9.984.6★1,077 rev

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g

Endhokn£13.444.0★143 rev

PEBEO High Viscosity Studio Acrylics Modeling Paste White 100 ml (Pack of 1)

PEBEO£2.604.6★3,144 rev

Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect

Nicpro£11.934.7★279 rev

Creative Deco Texture Paste Smooth 2 kg | White Filler for Acrylic Painting | Modelling Paste for Art Projects Acrylic Paint DIY 3D Effects Textures | Easy to Apply with Palette Knife

Creative Deco£19.744.4★945 rev

Newest

by launch date

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g

Endhokn£13.44143 rev

10mo ago

Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect

Nicpro£11.93279 rev

12mo ago

Creative Deco Modelling Paste Fine-Grained | 1 kg | White Texture Medium for Art Project DIY 3D Effect Structure With Acrylic Paint

Creative Deco£13.291,372 rev

2y ago

Creative Deco Modelling Paste | 1 kg | White Fine Texture Paste | Acrylic Paint Structural Medium for Art Project DIY 3D Effect Structure Texture

Creative Deco£13.29945 rev

2y ago

Creative Deco Texture Paste Smooth 2 kg | White Filler for Acrylic Painting | Modelling Paste for Art Projects Acrylic Paint DIY 3D Effects Textures | Easy to Apply with Palette Knife

Creative Deco£19.74945 rev

3y ago

What buyers say about flower paste

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use24%

“Easy to use”

Quality-Overall18%

“Excellent product”

Value For Money14%

“Well worth it”

Adhesion/Stickiness5%

“It adheres well to itself in both wet and dry forms”

Thickness5%

“The modelling paste was a nice thick”

Flexibility5%

“So versatile”

Advertised Vs Actual Product5%

“Does exactly what it says on the packet”

Efficiency3%

“This product works well”

Size-Overall3%

“This is a good sized pot at 600ml”

Color2%

“its wonderfully versatile when it comes to colour”

What buyers complain about

Texture/Consistency-Overall12%

“Terrible quality texture paste”

Value For Money10%

“Cheap for a reason”

Moist/Dry8%

“Edges dry and hard”

Drying Time7%

“flattened in the drying process”

Thickness7%

“Cant roll it out thin enough”

Ease Of Use7%

“Awful to use”

Ingredients-Overall5%

“There is nothing in the ingredients that makes it modelling paste as in it sets really hard”

Quality-Overall5%

“Very poor compared to homemade”

Jamming/Clogging4%

“it could be because the bristles were getting clogged and drying”

Shrinkage Resistance3%

“cracked immediately after drying”

Top return reasons

Size-Overall19%

Moist/Dry15%

Leak-Proof11%

Texture/Consistency-Overall11%

Thickness7%

Value For Money7%

Functionality-Overall6%

Adhesion/Stickiness4%

Soft Feel4%

Assembly/Installation4%

Common questions

Is flower paste profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (40/100).
How competitive is the flower paste niche?: 8 brands and 30 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in flower paste?: Top complaints mined from reviews: Texture/Consistency-Overall, Value For Money, Moist/Dry. The return rate is 0.3%.
When does demand for flower paste peak?: Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the flower paste niche?: Listings span £2.60–£20.77; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 1,182 reviews — the moat a new listing must climb.