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Flower Paste

Fail

Shoppers spend only $47K a year here, so Flower Paste is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£47K/yr51K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
68%top-5 click share · 8 brands · 30 sellers

Flapen Score

Flower Paste against its category

The dotted line is the Grocery average. Past it, Flower Paste is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Paste 51K times last year and spent an estimated £47K. The top 5 brands take 84% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
8.3%
Market size, estimated
£47Ka year
Peak month
October1.7× the quietest month
Top search term
modelling paste31K searches a year

02 · Price

A sale here is worth £11.17.

Listings sell for £11.17 on average, from £2.60 to £20.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.17 that is £1K to £3K a year per listing.

Average price
£11.17under the $15 to $100 sweet spot
Price range
£2.60–£20.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #35 within Baking Supplies. It carries 1,182 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#35in Baking Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,182per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Flower Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

30

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • MONT MARTE21%
  • PEBEO19%
  • Endhokn17%
  • Creative Deco16%
  • Renshaw10%
  • Nicpro10%
  • Open — no brand owns it (2 brands, 7%)

Demand

Flower Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Flower Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • modelling paste31K/yr
  • modeling paste7K/yr
  • modeling paste for acrylic paint5K/yr
  • modelling paste for texture art4K/yr
  • acrylic modelling paste3K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Texture/Consistency-Overall12%−0.09

Terrible quality texture paste

very thick dry texture

The texture is NOT smooth

Value For Money10%−0.01

Cheap for a reason

a bit pricey

slightly expensive

Moist/Dry8%−0.05

Edges dry and hard

Very dry not a good quality product

try to frill it then its too dry

Drying Time7%−0.02

flattened in the drying process

Very slow drying time - still sticky at 48 hrs

It took 48 hours to dry

Thickness7%−0.02

Cant roll it out thin enough

not very thick

Ok. Not thick enough to use on canvas

Love

Ease Of Use24%+1.44

Easy to use

Its easy to apply

It has lots of uses

Quality-Overall18%+1.53

Excellent product

Wonderfully versatile for mixed media and craft projects

overall a good modelling paste

Value For Money14%−0.01

Well worth it

Great value

very good value

Adhesion/Stickiness5%+0.07

It adheres well to itself in both wet and dry forms

It was the fine paste

Good quality paste

Thickness5%−0.02

The modelling paste was a nice thick

it has a good thickness

its got quite a thick consistency that takes well to being formed

Return

0.3% Return rate 21% Fixable by listing

Size-Overall19%█▁▇▁▇▁
Moist/Dry15%▁▁▂▁▂█

Edges dry and hard

Very dry not a good quality product

try to frill it then its too dry

Leak-Proof11%▁▁▆█▁▁
Texture/Consistency-Overall11%▁▆▁█▁▁

Terrible quality texture paste

very thick dry texture

The texture is NOT smooth

Thickness7%█▁▁▁▁▁

Cant roll it out thin enough

not very thick

Ok. Not thick enough to use on canvas

FAQ

Common Flower Paste questions

Answered from the same tracked data.