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Flower Paste

a small market ($47K/yr) — Flower Paste doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 12Growth 13Conversion 80Competition 28Returns 99Price range 32Avg price 43Brand share 36Review moat 58Quality gap 43
This niche Category average

Is Flower Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flower Paste is a £47K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

Flower Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 8.3% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr4K
Search volume / yr-24.6%51K
Conversion rate8.3%
Avg price£11.17

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers8 · 30
Top-5 product click share68%
Open market16%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews1,182

Top Flower Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

30

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • MONT MARTE21%
  • PEBEO19%
  • Endhokn17%
  • Creative Deco16%
  • Renshaw10%
  • Nicpro10%
  • Open — no brand owns it (2 brands, 7%)

Flower Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR8.3%Products14Brands8Top 5 Brands84%OOS Rate2.7%Rating4.5★Reviews1,182Avg BSR#35
2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top Flower Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • modelling paste31K/yr
  • modeling paste7K/yr
  • modeling paste for acrylic paint5K/yr
  • modelling paste for texture art4K/yr
  • acrylic modelling paste3K/yr

What reviews say buyers love and hate about Flower Paste

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Ease Of Use24%

Easy to use

Quality-Overall18%

Excellent product

Value For Money14%

Well worth it

Adhesion/Stickiness5%

It adheres well to itself in both wet and dry forms

Thickness5%

The modelling paste was a nice thick

What buyers complain about

66% of reviews
Texture/Consistency-Overall12%

Terrible quality texture paste

Value For Money10%

Cheap for a reason

Moist/Dry8%

Edges dry and hard

Drying Time7%

flattened in the drying process

Thickness7%

Cant roll it out thin enough

Flower Paste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Moist/Dry
15%
3Leak-Proof
11%
4Texture/Consistency-Overall
11%
5Thickness
7%

Common Flower Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flower Paste 40/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.
Search demand for Flower Paste on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.7× the quietest.