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Flower Cake Decorations

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $47K a year here, so Flower Cake Decorations is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£47K/yr224K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
24%top-5 click share · 52 brands · 68 sellers

Flapen Score

Flower Cake Decorations against its category

The dotted line is the Grocery average. Past it, Flower Cake Decorations is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Cake Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Cake Decorations 224K times last year and spent an estimated £47K. The top 5 brands take 46% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
3.1%
Market size, estimated
£47Ka year
Peak month
May2.4× the quietest month
Top search term
flower cake decorations38K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £1.53 to £18.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.78 that is £0 to £678 a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£1.53–£18.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£678
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #617 within Baking Supplies. It carries 148 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#617in Baking Supplies
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
84

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Flower Cake Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£941£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

68

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

24%

Top 20: 61%

Open market

49%

  • Culpitt20%
  • Blumomon7%
  • Xsstarmi7%
  • Generic6%
  • Neerow6%
  • Jaczora5%

Demand

Flower Cake Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.4×

Search terms

Top Flower Cake Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower cake decorations38K/yr
  • cake flowers32K/yr
  • flowers for cake decoration22K/yr
  • cake decorations flowers24K/yr
  • sugar flowers for cakes18K/yr
  • cake flower decorations13K/yr
  • flower cake toppers10K/yr
  • icing flowers for cakes10K/yr
  • floral cake decorations8K/yr
  • fondant flowers for cakes7K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Cake Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product36%−0.36

Bad advertising

Looks nothing like the picture

False advertisement

Quality-Overall15%+0.51

The quality of the product is very low

Cheap rubbish

Poor quality

Size-Overall11%−0.04

Too small

Not the size expected at all

They are larger than I expected

Value For Money8%+0.94

Cheap for a reason

Overpriced

Far to expensive for what they are

Color6%+1.00

Looked very grey and lacked colour

Faded colours

Flat and very pale

Love

Quality-Overall19%+0.51

Beautifully made

Great quality, small tub for the cost

Excellent product

Color18%+1.00

Was really pleased with the colour

Great colours

The colours of the flowers are really vibrant

Value For Money16%+0.94

Good value

Great value for money

Excellent value

Advertised Vs Actual Product14%−0.36

Exactly what I wanted

As described

they are exactly as pictured and described

Design-Overall8%+0.89

The design is very lifelike

The design is beautiful and vibrant, making them perfect for special occasions like weddings, baby showers, or birthday celebrations

I was very pleased with this decor

Return

1.0% Return rate 63% Fixable by listing

Size-Overall23%█▆▅▆▆▅

Too small

Not the size expected at all

They are larger than I expected

Quality-Overall18%▆▄█▇▅▆

The quality of the product is very low

Cheap rubbish

Poor quality

Advertised Vs Actual Product18%▅▆█▆▇▆

Bad advertising

Looks nothing like the picture

False advertisement

Color15%██▃▅▅▄

Looked very grey and lacked colour

Faded colours

Flat and very pale

Value For Money4%▁▁▁▁▃█

Cheap for a reason

Overpriced

Far to expensive for what they are

FAQ

Common Flower Cake Decorations questions

Answered from the same tracked data.