flour
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,189.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad£98K£98K/yr · 338K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Avg price
Bad£1.21avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.60–£2.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flour is a £98K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flour market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- £121K–£151K
- units × avg price
- Conversion rate
- 23.8%
- Avg BSR
- #388
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- by Amazon48%
- Morrisons44%
- McDougalls8%
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -28.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top flour search terms
- flour205K/yr
- plain flour117K/yr
- plain flour for baking8K/yr
- white flour4K/yr
- baking flour3K/yr
Top flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Plain Wheat Flour 1.5kg Great for for Baking
by Amazon£0.754.7★733 rev
Morrisons Plain Flour 1.5kg Packaging May Vary
Morrisons£0.804.7★2,609 rev
by Amazon Self Raising Flour 1.5kg
by Amazon£0.754.7★637 rev
Morrisons Self Raising Flour 1.5kg
Morrisons£0.824.7★1,573 rev
McDougalls Pre-Sifted Plain Flour 1.1 kg Bag (Pack of 1)
McDougalls£1.824.7★996 rev
Newest
by launch dateby Amazon Plain Wheat Flour 1.5kg Great for for Baking
by Amazon£0.75733 rev
by Amazon Self Raising Flour 1.5kg
by Amazon£0.75637 rev
by Amazon Strong White Flour 1.5kg Perfect for bread
by Amazon£1.22979 rev
Morrisons Organic Plain Flour 1kg
Morrisons£1.73218 rev
Morrisons Self Raising Flour 1.5kg
Morrisons£0.821,573 rev
Trending
90-day click momentumby Amazon Plain Wheat Flour 1.5kg Great for for Baking
by Amazon£0.754.7★
by Amazon Strong White Flour 1.5kg Perfect for bread
by Amazon£1.224.5★
by Amazon Self Raising Flour 1.5kg
by Amazon£0.754.7★
Morrisons Plain Flour 500g
Morrisons£0.604.7★
Morrisons Self Raising Flour 1.5kg
Morrisons£0.824.7★
What buyers say about flour
What buyers praise and complain about, mined from review topics.What buyers love
“Great for baking”
“not too expensive”
“This is as good as the more expensive brands”
“Does the job”
“Good flour I use for sourdough bread too”
“Delicious tasting cakes from this flour”
“almost like a crisp bread”
“The texture is nice and strong, just what you want when making bread”
“Nice big bag”
“A good all purpose flour”
What buyers complain about
“taste disgusting”
“awful quality flour”
“there is a strong chemical like smell”
“It's full of bleaching agents and other additives and no flour this cheap is worth using”
“is very dense”
“This flour is awful if you want to make bread or use it for those kinds of things sadly I will not be purchasing again”
“they added gluten to make up for the poor quality”
“Product bag very flimsy”
“Plain flour”
“Slightly cheaper then supermarkets”
Common questions
- Is flour profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 9 tracked products. 90-day search growth is -28.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the flour niche?
- 3 brands and 31 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flour?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Smell. The return rate is 0.0%.
- When does demand for flour peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the flour niche?
- Listings span £0.60–£2.42; the average listing price is £1.21 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.