How competitive is the Flour niche on Amazon United Kingdom?

3 brands and 31 sellers compete in Flour on Amazon United Kingdom. The top 5 Flour products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Flour?

Flour buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Flour niche?

Flour sells for £1.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.60–£2.42. The average incumbent carries 1,189 reviews — the moat a new listing must climb.

Flour

brand-locked demand (top 5 brands take 100% of clicks) — Flour doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Flour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flour is a £98K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Flour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.5% over the last 90 days and 23.8% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr125K

Search volume / yr-28.5%338K

Conversion rate23.8%

Avg price£1.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 31

Top-5 product click share87%

Open market0%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Flour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Plain Wheat Flour 1.5kg Great for for Baking

Price: £0.75
Rating: 4.7/5
Reviews: 733
Age: 2y ago

Morrisons Plain Flour 1.5kg Packaging May Vary

Price: £0.80
Rating: 4.7/5
Reviews: 2,609
Age: 10y ago

by Amazon Self Raising Flour 1.5kg

Price: £0.75
Rating: 4.7/5
Reviews: 637
Age: 2y ago

Morrisons Self Raising Flour 1.5kg

Price: £0.82
Rating: 4.7/5
Reviews: 1,573
Age: 7y ago

McDougalls Pre-Sifted Plain Flour 1.1 kg Bag (Pack of 1)

Price: £1.82
Rating: 4.7/5
Reviews: 996
Age: 7y ago

Newest

by launch date

by Amazon Plain Wheat Flour 1.5kg Great for for Baking

Price: £0.75
Rating: 4.7/5
Reviews: 733
Age: 2y ago

by Amazon Self Raising Flour 1.5kg

Price: £0.75
Rating: 4.7/5
Reviews: 637
Age: 2y ago

by Amazon Strong White Flour 1.5kg Perfect for bread

Price: £1.22
Rating: 4.5/5
Reviews: 979
Age: 2y ago

Morrisons Organic Plain Flour 1kg

Price: £1.73
Rating: 4.5/5
Reviews: 218
Age: 6y ago

Morrisons Self Raising Flour 1.5kg

Price: £0.82
Rating: 4.7/5
Reviews: 1,573
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

by Amazon48%
Morrisons44%
McDougalls8%

Flour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume338KCVR23.8%Products9Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,189Avg BSR#388

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Flour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flour205K/yr -28.4%15.7% conv.
plain flour117K/yr -28.0%28.3% conv.
plain flour for baking8K/yr -36.0%14.9% conv.
white flour4K/yr -29.4%12.8% conv.
baking flour3K/yr -37.8%8.6% conv.

What reviews say buyers love and hate about Flour

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Baking28%

“Great for baking”

Value For Money23%

“not too expensive”

Quality-Overall15%

“This is as good as the more expensive brands”

Advertised Vs Actual Product5%

“Does the job”

Sour5%

“Good flour I use for sourdough bread too”

What buyers complain about

78% of reviews

Taste-Overall14%

“taste disgusting”

Quality-Overall12%

“awful quality flour”

Smell11%

“there is a strong chemical like smell”

Ingredients-Overall9%

“It's full of bleaching agents and other additives and no flour this cheap is worth using”

Thickness7%

“is very dense”

Common Flour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flour 32/100 on Amazon United Kingdom — Skip it. The niche generates £98K/yr across 9 tracked products. Search demand moved -28.5% over the last 90 days.