Flour
FailThe top 5 brands take 100% of clicks, so Flour is a Fail.
- Flapen Score
- 32 / 100Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 4632
- Market size
- £98K/yr338K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 31 sellers
Flapen Score
Flour against its category
The dotted line is the Grocery average. Past it, Flour is stronger. Inside it, weaker.
Market
The Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flour 338K times last year and spent an estimated £98K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
23.8% of searches ended in a purchase last week.
Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 338K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 23.8%
- Market size, estimated
- £98Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- flour205K searches a year
02 · Price
A sale here is worth £1.21.
Listings sell for £1.21 on average, from £0.60 to £2.42. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £1.21 that is £12K to £15K a year per listing.
- Average price
- £1.21under the $15 to $100 sweet spot
- Price range
- £0.60–£2.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #388 within Baking Supplies. It carries 1,189 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #388in Baking Supplies
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,189per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Plain Wheat Flour 1.5kg Great for for Baking
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 2y ago

Morrisons Plain Flour 1.5kg Packaging May Vary
- Price
- £0.80
- Rating
- 4.7/5
- Reviews
- 2,609
- Age
- 10y ago

by Amazon Self Raising Flour 1.5kg
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 637
- Age
- 2y ago

Morrisons Self Raising Flour 1.5kg
- Price
- £0.82
- Rating
- 4.7/5
- Reviews
- 1,573
- Age
- 7y ago

McDougalls Pre-Sifted Plain Flour 1.1 kg Bag (Pack of 1)
- Price
- £1.82
- Rating
- 4.7/5
- Reviews
- 996
- Age
- 7y ago
Trending
90-day click momentum
by Amazon Plain Wheat Flour 1.5kg Great for for Baking
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 2y ago

by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

by Amazon Self Raising Flour 1.5kg
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 637
- Age
- 2y ago

Morrisons Plain Flour 500g
- Price
- £0.60
- Rating
- 4.7/5
- Reviews
- 2,609
- Age
- 10y ago

Morrisons Self Raising Flour 1.5kg
- Price
- £0.82
- Rating
- 4.7/5
- Reviews
- 1,573
- Age
- 7y ago
Newest
by launch date
by Amazon Plain Wheat Flour 1.5kg Great for for Baking
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 2y ago

by Amazon Self Raising Flour 1.5kg
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 637
- Age
- 2y ago

by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

Morrisons Organic Plain Flour 1kg
- Price
- £1.73
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 6y ago

Morrisons Self Raising Flour 1.5kg
- Price
- £0.82
- Rating
- 4.7/5
- Reviews
- 1,573
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- by Amazon48%
- Morrisons44%
- McDougalls8%
Demand
Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flour205K/yr
- plain flour117K/yr
- plain flour for baking8K/yr
- white flour4K/yr
- baking flour3K/yr
Reviews and returns
What reviews say buyers love and hate about Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
taste disgusting
Funny taste
they tasted funny that at first I thought that was taste of soap
awful quality flour
it's not the best on the market
Bad quality
there is a strong chemical like smell
Can only assume that its been stored next to something smelly
the smell wouldn't dissipate
It's full of bleaching agents and other additives and no flour this cheap is worth using
The ingredients on the Amazon page has no folic acid
is very dense
The paper is thinner than other brands
Love
Great for baking
Great for bread baking
Excellent for flatbreads, pancakes, and general baking
not too expensive
Excellent value
Fantastic price
This is as good as the more expensive brands
Decent quality
Good quality flour
Does the job
As expected
Works as intended
Good flour I use for sourdough bread too
Great for sourdough
Good for sourdough bread
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flour questions
Answered from the same tracked data.









