How competitive is the Florentines niche on Amazon United Kingdom?

14 brands and 21 sellers compete in Florentines on Amazon United Kingdom. The top 5 Florentines products take 65% of clicks and its top 5 brands hold 78% of demand.

What does it cost to enter the Florentines niche?

Florentines sells for £13.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.28–£32.48. The average incumbent carries 45 reviews — the moat a new listing must climb.

Florentines

soft demand (-40.4% this quarter) — Florentines doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is Florentines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Florentines is a £28K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.

Florentines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.4% over the last 90 days and 2.9% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr4K

Search volume / yr-40.4%70K

Conversion rate2.9%

Avg price£13.56

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 21

Top-5 product click share65%

Open market22%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Florentines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cartwright & Butler | Dark Chocolate & Orange Florentines

Price: £4.93
Rating: 4.0/5
Reviews: 50
Age: 2y ago

Thomas Fudges Milk Chocolate Florentines 114g

Price: £3.31
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Les Florentins Salted Caramel Milk Chocolate Florentines Biscuits 100g

Price: £7.31
Rating: 4.0/5
Reviews: 10
Age: 1y ago

Cc1st Customers Come 1st Thomas Fudges Florentines Trio - Milk Chocolate Salted Caramel Dark Chocolate

Price: £16.62
Rating: 4.7/5
Reviews: 22
Age: 1y ago

Thomas Fudges Dark Chocolate Florentines 114g

Price: £3.28
Rating: 4.6/5
Reviews: 7
Age: 1y ago

Newest

by launch date

Walnut Tree Continental Florentines Milk Chocolate and Caramel 2 x 100g 24 Luxury Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK

Price: £14.98
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Walnut Tree Dubai Style Dark Chocolate Pistachio Florentines 2 x 100g 24 Luxury Continental Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK

Price: £15.24
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Thomas Fudges Florentines Milk Chocolate and Salted Caramel 6 per Pack Remarkable Bakery

Price: £14.16
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Thomas Fudges Florentines with Milk Chocolate 6 per Pack Remarkable Bakery

Price: £14.15
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

M&S Collection Florentine Selection Premium Assorted Biscuits Gift Box 200g

Price: £17.32
Rating: 5.0/5
Reviews: 6
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

14 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

17%

Thomas Fudge's26%
Cartwright & Butler16%
Cc1st Customers Come 1st15%
Taos14%
Morrisons7%
Generic5%
Open — no brand owns it (8 brands, 17%)

Florentines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR2.9%Products23Brands14Top 5 Brands78%OOS Rate28.2%Rating4.5★Reviews45Avg BSR#1,233

Top Florentines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

florentines47K/yr -38.0%5.5% conv.
florentines biscuits9K/yr -42.6%2.9% conv.
thomas fudge florentines6K/yr -53.3%1.7% conv.
thomas fudges florentines4K/yr -38.5%1.6% conv.
florentines milk chocolate4K/yr -41.9%4.9% conv.

What reviews say buyers love and hate about Florentines

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall49%

“Delicious Biscuit Treat”

Quality-Overall9%

“Good quality”

Gifting Purpose7%

“Ideal as a gift”

Baking5%

“Delicious Biscuit Treat”

Size-Overall4%

“perfect fit”

What buyers complain about

70% of reviews

Value For Money17%

“it is way too expensive for the small tin size”

Advertised Vs Actual Product15%

“the picture is very deceptive”

Size-Overall15%

“Very small”

Quality-Overall9%

“nothing outstanding on either positive or negative fronts”

Taste-Overall5%

“Don't taste very nice”

Common Florentines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Florentines 40/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -40.4% over the last 90 days.

Florentines buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.