Florentines
FailDemand is soft, at -40.4% this quarter, so Florentines is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £28K/yr70K searches / yr
- 90-day growth
- -40.4%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 21 sellers
Flapen Score
Florentines against its category
The dotted line is the Grocery average. Past it, Florentines is stronger. Inside it, weaker.
Market
The Florentines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Florentines 70K times last year and spent an estimated £28K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -40.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £28Ka year
- Top search term
- florentines47K searches a year
02 · Price
A sale here is worth £13.56.
Listings sell for £13.56 on average, from £3.28 to £32.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.56 that is £1K to £3K a year per listing.
- Average price
- £13.56under the $15 to $100 sweet spot
- Price range
- £3.28–£32.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #1,233 within Bakery. It carries 45 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 52%
- Out of stock, average day
- 28.2%
- Average rank
- #1,233in Bakery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 45per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Florentines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cartwright & Butler | Dark Chocolate & Orange Florentines
- Price
- £4.93
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 2y ago

Thomas Fudges Milk Chocolate Florentines 114g
- Price
- £3.31
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Les Florentins Salted Caramel Milk Chocolate Florentines Biscuits 100g
- Price
- £7.31
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago

Cc1st Customers Come 1st Thomas Fudges Florentines Trio - Milk Chocolate Salted Caramel Dark Chocolate
- Price
- £16.62
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

Thomas Fudges Dark Chocolate Florentines 114g
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
Walnut Tree Continental Florentines Milk Chocolate and Caramel 2 x 100g 24 Luxury Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
- Price
- £14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Walnut Tree Dubai Style Dark Chocolate Pistachio Florentines 2 x 100g 24 Luxury Continental Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
- Price
- £15.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Thomas Fudges Florentines with Milk Chocolate 6 per Pack Remarkable Bakery
- Price
- £14.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Thomas Fudges Florentines Milk Chocolate and Salted Caramel 6 per Pack Remarkable Bakery
- Price
- £14.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

FLUFLO Women Sterling Silver Bracelet 925 Silver Snake Charm Bracelets Valentines Day Mothers Day Birthday Gift for Girl Mom Wife Teen.SLB1
- Price
- £11.92
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
Newest
by launch date
Walnut Tree Continental Florentines Milk Chocolate and Caramel 2 x 100g 24 Luxury Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
- Price
- £14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Walnut Tree Dubai Style Dark Chocolate Pistachio Florentines 2 x 100g 24 Luxury Continental Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
- Price
- £15.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Thomas Fudges Florentines Milk Chocolate and Salted Caramel 6 per Pack Remarkable Bakery
- Price
- £14.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Thomas Fudges Florentines with Milk Chocolate 6 per Pack Remarkable Bakery
- Price
- £14.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

M&S Collection Florentine Selection Premium Assorted Biscuits Gift Box 200g
- Price
- £17.32
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
17%
- Thomas Fudge's26%
- Cartwright & Butler16%
- Cc1st Customers Come 1st15%
- Taos14%
- Morrisons7%
- Generic5%
- Open — no brand owns it (8 brands, 17%)
Demand
Florentines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 12.2× · 8 of 12 months tracked
Search terms
Top Florentines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- florentines47K/yr
- florentines biscuits9K/yr
- thomas fudge florentines6K/yr
- thomas fudges florentines4K/yr
- florentines milk chocolate4K/yr
Reviews and returns
What reviews say buyers love and hate about Florentines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is way too expensive for the small tin size
TASTY BUT EXPENSIVE FOR SIZE OF TIN
Pricey
the picture is very deceptive
It's so annoying because it's misleading
The photos are rather misleading
Very small
Very small tin with small biscuits inside
very small
nothing outstanding on either positive or negative fronts
Although I appreciate they are for our information they do make the product look cheap
Don't taste very nice
Love
Delicious Biscuit Treat
The taste is very good
Taste wonderful and an ideal gift
Good quality
No quality problems. worthy of five stars
Seriously good though
Ideal as a gift
Good gift
Gift idea
Delicious Biscuit Treat
Delicious little biscuits in cute tin
Nice cookies to eat
perfect fit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Florentines questions
Answered from the same tracked data.









