florentines
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible44.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Price range
Good£3.28–£32.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£28K£28K/yr · 70K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, florentines is a £28K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
florentines market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £41K–£54K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,233
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 17%
- Out of stock
- 28.2%
- Avg brand age
- 53 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
17%
- Thomas Fudge's26%
- Cartwright & Butler16%
- Cc1st Customers Come 1st15%
- Taos14%
- Morrisons7%
- Generic5%
- Open — no brand owns it (8 brands, 17%)
Demand
Weekly Amazon search volume, last 32 weeks — -40.4% search growth over the last 90 days.Top florentines search terms
- florentines47K/yr
- florentines biscuits9K/yr
- thomas fudge florentines6K/yr
- thomas fudges florentines4K/yr
- florentines milk chocolate4K/yr
Top florentines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cartwright & Butler | Dark Chocolate & Orange Florentines
Cartwright & Butler£4.934.0★50 rev
Thomas Fudges Milk Chocolate Florentines 114g
Thomas Fudge's£3.315.0★6 rev
Les Florentins Salted Caramel Milk Chocolate Florentines Biscuits 100g
Taos£7.314.0★10 rev
Cc1st Customers Come 1st Thomas Fudges Florentines Trio - Milk Chocolate Salted Caramel Dark Chocolate
Cc1st Customers Come 1st£16.624.7★22 rev
Thomas Fudges Dark Chocolate Florentines 114g
Thomas Fudge's£3.284.6★7 rev
Newest
by launch date
Walnut Tree Continental Florentines Milk Chocolate and Caramel 2 x 100g 24 Luxury Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
Walnut Tree£14.980 rev
Walnut Tree Dubai Style Dark Chocolate Pistachio Florentines 2 x 100g 24 Luxury Continental Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
Walnut Tree£15.241 rev
Thomas Fudges Florentines Milk Chocolate and Salted Caramel 6 per Pack Remarkable Bakery
London Food Hall£14.160 rev
Thomas Fudges Florentines with Milk Chocolate 6 per Pack Remarkable Bakery
London Food Hall£14.150 rev
M&S Collection Florentine Selection Premium Assorted Biscuits Gift Box 200g
Generic£17.326 rev
Trending
90-day click momentumWalnut Tree Continental Florentines Milk Chocolate and Caramel 2 x 100g 24 Luxury Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
Walnut Tree£14.980.0★
Walnut Tree Dubai Style Dark Chocolate Pistachio Florentines 2 x 100g 24 Luxury Continental Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK
Walnut Tree£15.245.0★
Thomas Fudges Florentines with Milk Chocolate 6 per Pack Remarkable Bakery
London Food Hall£14.150.0★
Thomas Fudges Florentines Milk Chocolate and Salted Caramel 6 per Pack Remarkable Bakery
London Food Hall£14.160.0★
FLUFLO Women Sterling Silver Bracelet 925 Silver Snake Charm Bracelets Valentines Day Mothers Day Birthday Gift for Girl Mom Wife Teen.SLB1
FLUFLO£11.924.3★
What buyers say about florentines
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious Biscuit Treat”
“Good quality”
“Ideal as a gift”
“Delicious Biscuit Treat”
“perfect fit”
“Just as good as expected”
“Thick chocolate and nuts”
“Flavour good”
“Reasonable price”
“They are healthy as low in sugar”
What buyers complain about
“it is way too expensive for the small tin size”
“the picture is very deceptive”
“Very small”
“nothing outstanding on either positive or negative fronts”
“Don't taste very nice”
“Very thin”
“broke a filling”
Common questions
- Is florentines profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the florentines niche?
- 14 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in florentines?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the florentines niche?
- Listings span £3.28–£32.48; the average listing price is £13.56 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.