How competitive is the Flora niche on Amazon United Kingdom?

4 brands and 38 sellers compete in Flora on Amazon United Kingdom. The top 5 Flora products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Flora?

Flora buyers on Amazon United Kingdom complain most about Functionality-Overall, Side Effects, Acid Regulator/Stomach Ache Relief, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Flora niche?

Flora sells for £3.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.48–£8.25. The average incumbent carries 420 reviews — the moat a new listing must climb.

Flora

brand-locked demand (top 5 brands take 100% of clicks) — Flora doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Flora profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flora is a £53K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Flora: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 23.1% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr20K

Search volume / yr-5.8%71K

Conversion rate23.1%

Avg price£3.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 38

Top-5 product click share80%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Flora products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Flora Buttery 450g

Price: £2.45
Rating: 4.7/5
Reviews: 84
Age: 2y ago

Flora Buttery Spread 1kg

Price: £3.63
Rating: 4.7/5
Reviews: 1,213
Age: 10y ago

Flora Original Butter Alternative With Natural Ingredients 450g

Price: £2.62
Rating: 4.8/5
Reviews: 14
Age: 2y ago

Flora Light Spread 1kg

Price: £3.67
Rating: 4.7/5
Reviews: 528
Age: 17y ago

Flora Lighter 450g

Price: £2.66
Rating: 4.1/5
Reviews: 6
Age: 2y ago

Newest

by launch date

Flora Plant Butter Unsalted Block 200g

Price: £1.48
Rating: 4.6/5
Reviews: 54
Age: 1y ago

Flora Plant Butter Spreadable 400g

Price: £2.47
Rating: 4.6/5
Reviews: 149
Age: 2y ago

Flora Plant Salted 200g

Price: £1.49
Rating: 4.6/5
Reviews: 79
Age: 2y ago

Flora Buttery 450g

Price: £2.45
Rating: 4.7/5
Reviews: 84
Age: 2y ago

Flora Original Butter Alternative With Natural Ingredients 450g

Price: £2.62
Rating: 4.8/5
Reviews: 14
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Flora67%
Plymouth25%
Free Soul6%
Proactiv2%

Flora demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR23.1%Products11Brands4Top 5 Brands100%OOS Rate8.3%Rating4.6★Reviews420Avg BSR#129

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Flora search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flora51K/yr -10.8%18.9% conv.
flora buttery12K/yr +16.3%26.9% conv.
flora butter9K/yr +0.6%17.1% conv.

What reviews say buyers love and hate about Flora

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall23%

“Good quality”

Value For Money11%

“Value for my money”

Efficiency8%

“It has been so effective”

Vitamin7%

“Great supplement”

Taste-Overall7%

“Lovely taste”

What buyers complain about

74% of reviews

Functionality-Overall20%

“Doesnt work”

Side Effects17%

“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”

Acid Regulator/Stomach Ache Relief6%

“experience stomach pain”

Smell6%

“Within 2 days of using these the smell has gone”

Ingredients-Overall5%

“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”

Common Flora questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flora 35/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 11 tracked products. Search demand moved -5.8% over the last 90 days.