flora
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great419.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 71K searches
Avg price
Bad£3.20avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.48–£8.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flora is a £53K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flora market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £48K–£64K
- units × avg price
- Conversion rate
- 23.1%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 8.3%
- Avg brand age
- 57 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Flora67%
- Plymouth25%
- Free Soul6%
- Proactiv2%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top flora search terms
- flora51K/yr
- flora buttery12K/yr
- flora butter9K/yr
Top flora products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about flora
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Value for my money”
“It has been so effective”
“Great supplement”
“Lovely taste”
“Vegan”
“Easy to swallow”
“no side affects so far”
“The smell improved significantly”
“Good for baking”
What buyers complain about
“Doesnt work”
“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”
“experience stomach pain”
“Within 2 days of using these the smell has gone”
“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”
“Not worth it”
“I dont taste anything when I take the tablets”
“Not in bottle as picture shown”
“Buttery”
“At night, I often went to the toilet and was left with a feeling of pain”
Common questions
- Is flora profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 11 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the flora niche?
- 4 brands and 38 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flora?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- When does demand for flora peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the flora niche?
- Listings span £1.48–£8.25; the average listing price is £3.20 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.