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Flora

Fail

The top 5 brands take 100% of clicks, so Flora is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£53K/yr71K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
80%top-5 click share · 4 brands · 38 sellers

Flapen Score

Flora against its category

The dotted line is the Grocery average. Past it, Flora is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flora market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flora 71K times last year and spent an estimated £53K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 23.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
23.1%
Market size, estimated
£53Ka year
Peak month
November1.4× the quietest month
Top search term
flora51K searches a year

02 · Price

A sale here is worth £3.20.

Listings sell for £3.20 on average, from £1.48 to £8.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £3.20 that is £4K to £5K a year per listing.

Average price
£3.20under the $15 to $100 sweet spot
Price range
£1.48–£8.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #129 within Fresh & Chilled. It carries 420 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#129in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
420per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

38

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Flora67%
  • Plymouth25%
  • Free Soul6%
  • Proactiv2%

Demand

Flora search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Flora search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flora51K/yr
  • flora buttery12K/yr
  • flora butter9K/yr

Reviews and returns

What reviews say buyers love and hate about Flora

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flora questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data