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Flora

Fail

The top 5 brands take 100% of clicks, so Flora is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£53K/yr71K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
80%top-5 click share · 4 brands · 38 sellers

Flapen Score

Flora against its category

The dotted line is the Grocery average. Past it, Flora is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flora market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flora 71K times last year and spent an estimated £53K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

23.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
23.1%
Market size, estimated
£53Ka year
Peak month
November1.4× the quietest month
Top search term
flora51K searches a year

02 · Price

A sale here is worth £3.20.

Listings sell for £3.20 on average, from £1.48 to £8.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £3.20 that is £4K to £5K a year per listing.

Average price
£3.20under the $15 to $100 sweet spot
Price range
£1.48–£8.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #129 within Fresh & Chilled. It carries 420 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#129in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
420per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Flora67%
  • Plymouth25%
  • Free Soul6%
  • Proactiv2%

Demand

Flora search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Flora search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flora51K/yr
  • flora buttery12K/yr
  • flora butter9K/yr

Reviews and returns

What reviews say buyers love and hate about Flora

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.08

Doesnt work

Doesn't work after a week or so

Not effective

Side Effects17%−0.06

Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding

Made symptoms so much worse

Bad side affects

Acid Regulator/Stomach Ache Relief6%−0.02

experience stomach pain

Upset my stomach

Beware they can make you feel REALLY nauseous

Smell6%+0.43

Within 2 days of using these the smell has gone

recently I developed an odor that I couldn't get rid of which was worse after intimacy

I suffered with a slight smell for AGES which seemed like BV as it was worse after sex

Ingredients-Overall5%−0.02

Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding

I was also disappointed to find bulking agents in the ingredients

Not completely clean ingredients

Love

Quality-Overall23%+0.99

Good quality

Great product

The reviews for this one were really positive

Value For Money11%+0.48

Value for my money

value for money

Good value & product

Efficiency8%+0.67

It has been so effective

Work well

It works

Vitamin7%+0.41

Great supplement

Top tier vitamin

I highly recomend these vitamins

Taste-Overall7%+0.43

Lovely taste

Good buttery taste

Good creamy taste

FAQ

Common Flora questions

Answered from the same tracked data.