Flora
FailThe top 5 brands take 100% of clicks, so Flora is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £53K/yr71K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 38 sellers
Flapen Score
Flora against its category
The dotted line is the Grocery average. Past it, Flora is stronger. Inside it, weaker.
Market
The Flora market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flora 71K times last year and spent an estimated £53K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
23.1% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 23.1%
- Market size, estimated
- £53Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- flora51K searches a year
02 · Price
A sale here is worth £3.20.
Listings sell for £3.20 on average, from £1.48 to £8.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £3.20 that is £4K to £5K a year per listing.
- Average price
- £3.20under the $15 to $100 sweet spot
- Price range
- £1.48–£8.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #129 within Fresh & Chilled. It carries 420 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #129in Fresh & Chilled
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 420per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Flora products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flora Buttery 450g
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Flora Buttery Spread 1kg
- Price
- £3.63
- Rating
- 4.7/5
- Reviews
- 1,213
- Age
- 10y ago

Flora Original Butter Alternative With Natural Ingredients 450g
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2y ago

Flora Light Spread 1kg
- Price
- £3.67
- Rating
- 4.7/5
- Reviews
- 528
- Age
- 17y ago

Flora Lighter 450g
- Price
- £2.66
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 2y ago
Trending
90-day click momentum
Flora Buttery 450g
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Flora Buttery Spread 450g
- Price
- £1.76
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 3y ago

Flora Lighter 450g
- Price
- £2.66
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 2y ago

Flora Original Butter Alternative With Natural Ingredients 450g
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2y ago

ProActiv Olive Oil 450g
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 3y ago
Newest
by launch date
Flora Plant Butter Unsalted Block 200g
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago

Flora Plant Butter Spreadable 400g
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 2y ago

Flora Plant Salted 200g
- Price
- £1.49
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 2y ago

Flora Buttery 450g
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Flora Original Butter Alternative With Natural Ingredients 450g
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Flora67%
- Plymouth25%
- Free Soul6%
- Proactiv2%
Demand
Flora search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Flora search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flora51K/yr
- flora buttery12K/yr
- flora butter9K/yr
Reviews and returns
What reviews say buyers love and hate about Flora
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt work
Doesn't work after a week or so
Not effective
Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding
Made symptoms so much worse
Bad side affects
experience stomach pain
Upset my stomach
Beware they can make you feel REALLY nauseous
Within 2 days of using these the smell has gone
recently I developed an odor that I couldn't get rid of which was worse after intimacy
I suffered with a slight smell for AGES which seemed like BV as it was worse after sex
Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding
I was also disappointed to find bulking agents in the ingredients
Not completely clean ingredients
Love
Good quality
Great product
The reviews for this one were really positive
Value for my money
value for money
Good value & product
It has been so effective
Work well
It works
Great supplement
Top tier vitamin
I highly recomend these vitamins
Lovely taste
Good buttery taste
Good creamy taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flora questions
Answered from the same tracked data.









