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Floor Wipes Mop

Fail

The top 5 brands take 99% of clicks, so Floor Wipes Mop is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£727K/yr686K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
59%top-5 click share · 6 brands · 148 sellers

Flapen Score

Floor Wipes Mop against its category

The dotted line is the Grocery average. Past it, Floor Wipes Mop is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Wipes Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Wipes Mop 686K times last year and spent an estimated £727K. The top 5 brands take 99% of clicks. Demand peaks in Apr–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £727K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
15.3%
Market size, estimated
£727Ka year
Peak month
August3.4× the quietest month
Top search term
flash296K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £1.29 to £28.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £6.91 that is £21K to £28K a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£1.29–£28.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Household Cleaners. It carries 2,982 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#190in Household Cleaners
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,982per listing
Listings tracked
22

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Floor Wipes Mop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£145K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

148

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

0%

  • FLASH63%
  • Method31%
  • flash2%
  • HOCHSTE2%
  • Cif2%
  • Finnas1%

Demand

Floor Wipes Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Floor Wipes Mop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flash296K/yr
  • flash floor cleaner104K/yr
  • method floor cleaner106K/yr
  • flash direct to floor38K/yr
  • flash direct to floor cleaner18K/yr
  • direct to floor cleaner12K/yr
  • flash floor cleaner liquid12K/yr
  • flash cleaner12K/yr
  • flash floor10K/yr
  • flash cleaning products9K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Wipes Mop

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.1%of orders come back
“Lack of smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Floor Wipes Mop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data