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Floor Wipes Mop

Fail

The top 5 brands take 99% of clicks, so Floor Wipes Mop is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£727K/yr686K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
59%top-5 click share · 6 brands · 148 sellers

Flapen Score

Floor Wipes Mop against its category

The dotted line is the Grocery average. Past it, Floor Wipes Mop is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Wipes Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Wipes Mop 686K times last year and spent an estimated £727K. The top 5 brands take 99% of clicks. Demand peaks in Apr–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £727K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
15.3%
Market size, estimated
£727Ka year
Peak month
August3.4× the quietest month
Top search term
flash296K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £1.29 to £28.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £6.91 that is £21K to £28K a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£1.29–£28.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Household Cleaners. It carries 2,982 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#190in Household Cleaners
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,982per listing
Listings tracked
22

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Floor Wipes Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£145K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

148

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

0%

  • FLASH63%
  • Method31%
  • flash2%
  • HOCHSTE2%
  • Cif2%
  • Finnas1%

Demand

Floor Wipes Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Floor Wipes Mop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash296K/yr
  • flash floor cleaner104K/yr
  • method floor cleaner106K/yr
  • flash direct to floor38K/yr
  • flash direct to floor cleaner18K/yr
  • direct to floor cleaner12K/yr
  • flash floor cleaner liquid12K/yr
  • flash cleaner12K/yr
  • flash floor10K/yr
  • flash cleaning products9K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Wipes Mop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%+2.69

Lack of smell

not much smell

Unreal smell

Ease Of Cleaning9%+0.14

is no better than others for cleaning

Im not keen on this floor cleaner

not the product for real cleaning days

Value For Money7%+0.69

Expensive

a little pricey

Why is the flower garden one so expensive

Moist/Dry3%−0.03

my floor tiles took ages to dry and dried streaky

it takes forever to dry

It also took a while to dry

Adhesion/Stickiness3%−0.03

mysterious sticky patches

Leaves the floor rather sticky

leaves the floor rather sticky

Love

Smell42%+2.69

This smells beautiful

Fantastic smell

the smell is incredibly fresh

Ease Of Cleaning20%+0.14

Cleans really well

It cleans extremely well

Clean easy

Value For Money9%+0.69

Excellent value for money

Great value

Excellent price

Ease Of Use7%+0.13

Ease of use

Very handy

Very easy to hold

Quality-Overall6%+0.29

Good reliable choice

Excellent product

Great quality for money

Return

0.1% Return rate 25% Fixable by listing

Leak-Proof31%█▄▇▅▄█
Size-Overall20%▄█▄█▁▅

It's large flash in Bottles

It's quite large

Much bigger than the free bottle that the mop came with

Smell13%▃▃▂▇█▁

Lack of smell

not much smell

Unreal smell

All Floor Option6%▁▁▇█▇▄
Value For Money6%▄▆█▁▆▁

Expensive

a little pricey

Why is the flower garden one so expensive

FAQ

Common Floor Wipes Mop questions

Answered from the same tracked data.