Floor Wipes Mop
FailThe top 5 brands take 99% of clicks, so Floor Wipes Mop is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £727K/yr686K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 148 sellers
Flapen Score
Floor Wipes Mop against its category
The dotted line is the Grocery average. Past it, Floor Wipes Mop is stronger. Inside it, weaker.
Market
The Floor Wipes Mop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floor Wipes Mop 686K times last year and spent an estimated £727K. The top 5 brands take 99% of clicks. Demand peaks in Apr–Aug–Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £727K a year.
- Searches, last 12 months
- 686K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £727Ka year
- Peak month
- August3.4× the quietest month
- Top search term
- flash296K searches a year
02 · Price
A sale here is worth £6.91.
Listings sell for £6.91 on average, from £1.29 to £28.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £6.91 that is £21K to £28K a year per listing.
- Average price
- £6.91under the $15 to $100 sweet spot
- Price range
- £1.29–£28.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Household Cleaners. It carries 2,982 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #190in Household Cleaners
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,982per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Floor Wipes Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flash Direct to Floor Berry & Cherry Blossom All Purpose Floor Cleaner 2x800ML
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 7mo ago

Method Floor Cleaner Wild Rhubarb 739 ml
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 13,760
- Age
- 7y ago

Flash Multipurpose Floor Liquid Cleaner Crisp Lemon 2L. Up to 100% Dirt and Grease Removal
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 1y ago

Flash Direct to Floor Fresh Lemon Zest All Purpose Floor Cleaner 800ML
- Price
- £2.28
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 7mo ago

Flash Direct to Floor Berry & Cherry Blossom All Purpose Floor Cleaner 800ML
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 7mo ago
Trending
90-day click momentum
Flash Mrs Hinchs Midsummer Memories Spray Wipe Done Multi Purpose Cleaning Spray 800ML
- Price
- £2.29
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 4mo ago

Flash Direct To Floor Mrs Hinchs Midsummer Memories Ltd Edition All Purpose Floor Cleaner 2x800ML
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Flash Multipurpose Floor Liquid Cleaner Crisp Lemon 2L. Up to 100% Dirt and Grease Removal
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 1y ago

Flash Direct to Floor Berry & Cherry Blossom All Purpose Floor Cleaner 2x800ML
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 7mo ago

Flash Direct to Floor Flower Garden Breeze All Purpose Floor Cleaner 800ML
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 7mo ago
Newest
by launch date
Flash Direct To Floor Mrs Hinchs Midsummer Memories Ltd Edition All Purpose Floor Cleaner 2x800ML
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Flash Mrs Hinchs Midsummer Memories Spray Wipe Done Multi Purpose Cleaning Spray 800ML
- Price
- £2.29
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 4mo ago

Flash Direct to Floor Fresh Lemon Zest All Purpose Floor Cleaner 2x800ML
- Price
- £4.16
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 6mo ago

Flash Direct to Floor Berry & Cherry Blossom All Purpose Floor Cleaner 2x800ML
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 7mo ago

Flash Direct to Floor Fresh Lemon Zest All Purpose Floor Cleaner 800ML
- Price
- £2.28
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
148
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
0%
- FLASH63%
- Method31%
- flash2%
- HOCHSTE2%
- Cif2%
- Finnas1%
Demand
Floor Wipes Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Aug, Sep · busiest ÷ quietest = 3.4×
Search terms
Top Floor Wipes Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flash296K/yr
- flash floor cleaner104K/yr
- method floor cleaner106K/yr
- flash direct to floor38K/yr
- flash direct to floor cleaner18K/yr
- direct to floor cleaner12K/yr
- flash floor cleaner liquid12K/yr
- flash cleaner12K/yr
- flash floor10K/yr
- flash cleaning products9K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Wipes Mop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lack of smell
not much smell
Unreal smell
is no better than others for cleaning
Im not keen on this floor cleaner
not the product for real cleaning days
Expensive
a little pricey
Why is the flower garden one so expensive
my floor tiles took ages to dry and dried streaky
it takes forever to dry
It also took a while to dry
mysterious sticky patches
Leaves the floor rather sticky
leaves the floor rather sticky
Love
This smells beautiful
Fantastic smell
the smell is incredibly fresh
Cleans really well
It cleans extremely well
Clean easy
Excellent value for money
Great value
Excellent price
Ease of use
Very handy
Very easy to hold
Good reliable choice
Excellent product
Great quality for money
Return
0.1% Return rate 25% Fixable by listing
It's large flash in Bottles
It's quite large
Much bigger than the free bottle that the mop came with
Lack of smell
not much smell
Unreal smell
Expensive
a little pricey
Why is the flower garden one so expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Wipes Mop questions
Answered from the same tracked data.









