floor wipes
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.66 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£301K£301K/yr · 318K searches
Review moat
Okay2,037.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Price range
Okay£0.72–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, floor wipes is a £301K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Mar–Sep–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
floor wipes market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- £333K–£400K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 61%
- Out of stock
- 4.1%
- Avg brand age
- 44 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
225
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
13%
- Dettol27%
- by Amazon17%
- Greenshield16%
- FLASH15%
- Duzzit6%
- UltraGrime6%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Sep, Nov · busiest ÷ quietest = 3.6×
Top floor wipes search terms
- floor wipes214K/yr
- floor wipes large39K/yr
- large floor wipes11K/yr
- dettol floor wipes12K/yr
- floor cleaning wipes8K/yr
- wet floor wipes8K/yr
- antibacterial floor wipes8K/yr
- dettol big and strong wipes5K/yr
- floor wipe4K/yr
- dettol floor wipes extra large4K/yr
Top floor wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 x Green Shield Antibacterial Floor Surface Wipes Extra Large Cleaning Wipes (72 Wipes Total) Multipurpose Floor Cleaning Wipes
Greenshield£4.994.5★1,049 rev
by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
by Amazon£4.304.5★4,049 rev
Dettol Floor Cleaner Antibacterial Large Biodegradable Wipes Citrus 150 Wipes (25 x 6 pck) Disinfectant Kitchen and Bathroom Home Hygiene Kills 99.9 Percent of Germs
Dettol£11.304.7★837 rev
by Amazon Antibacterial Multipurpose Cleaning Wipes fresh 252 Count 42 count (Pack of 6)
by Amazon£4.294.5★4,049 rev
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 48 (2x24) Refills Lemon Scented For A Fast & Easy Clean
FLASH£10.334.6★6,737 rev
Newest
by launch date
Morrisons Limited Edition Spring/Summer Floor Wipes 25 Pack
Morrisons£1.750 rev
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
FLASH£8.00104 rev
Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)
Duzzit£3.7033 rev
Flash Speedmop Floor Cleanr Antibac Lemon Wet Floor Cleaning Wipes 10
Flash£4.1082 rev
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
FLASH£9.375,588 rev
Trending
90-day click momentumMorrisons Limited Edition Spring/Summer Floor Wipes 25 Pack
Morrisons£1.750.0★
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
FLASH£8.004.5★
Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)
Duzzit£3.704.4★
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
Dettol£8.014.7★
Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
Zoflora£2.714.6★
What buyers say about floor wipes
What buyers praise and complain about, mined from review topics.What buyers love
“It cleans really well”
“Great value”
“Smells fresh”
“Decent quality for the money”
“Easy to use and store”
“They keep moist”
“They will do the intended job”
“Nice and big”
“durable”
“cleans as it's supposed to”
What buyers complain about
“Bad smell”
“more difficult to fit”
“keep coming off once theyre on during Cleaning”
“High price”
“Not moist enough”
“they are like extra thick baby wipes”
“arrived leaking”
“Poor quality”
“Misleading”
“They are flimsy”
Top return reasons
Common questions
- Is floor wipes profitable to sell on Amazon United Kingdom?
- The niche generates £301K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the floor wipes niche?
- 14 brands and 225 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in floor wipes?
- Top complaints mined from reviews: Smell, Size-Overall, Ease Of Cleaning. The return rate is 0.1%.
- When does demand for floor wipes peak?
- Demand peaks in Jan–Feb–Mar–Sep–Nov; the busiest month runs 3.6× the quietest.
- What does it cost to enter the floor wipes niche?
- Listings span £0.72–£19.84; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 2,037 reviews — the moat a new listing must climb.