Floor Wipes
Floor Wipes shows low returns (0.1%), but pricing outside the sweet spot ($6.66 avg) keeps it on the watch list.
Flapen Score
Is Floor Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Floor Wipes is a £301K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Mar–Sep–Nov. Verdict: Worth a look — 53/100.
Floor Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.3% over the last 90 days and 14.2% of searches end in a purchase.
£301K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Floor Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3 x Green Shield Antibacterial Floor Surface Wipes Extra Large Cleaning Wipes (72 Wipes Total) Multipurpose Floor Cleaning Wipes
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 1,049
- Age
- 5y ago
by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
Dettol Floor Cleaner Antibacterial Large Biodegradable Wipes Citrus 150 Wipes (25 x 6 pck) Disinfectant Kitchen and Bathroom Home Hygiene Kills 99.9 Percent of Germs
- Price
- £11.30
- Rating
- 4.7/5
- Reviews
- 837
- Age
- 7y ago
by Amazon Antibacterial Multipurpose Cleaning Wipes fresh 252 Count 42 count (Pack of 6)
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 48 (2x24) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 6,737
- Age
- 1y ago
Trending
90-day click momentum
Morrisons Limited Edition Spring/Summer Floor Wipes 25 Pack
- Price
- £1.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 7mo ago
Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)
- Price
- £3.70
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago
Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago
Newest
by launch dateMorrisons Limited Edition Spring/Summer Floor Wipes 25 Pack
- Price
- £1.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 7mo ago
Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)
- Price
- £3.70
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago
Flash Speedmop Floor Cleanr Antibac Lemon Wet Floor Cleaning Wipes 10
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,588
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
225
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
13%
- Dettol27%
- by Amazon17%
- Greenshield16%
- FLASH15%
- Duzzit6%
- UltraGrime6%
- Open — no brand owns it (8 brands, 13%)
Floor Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Sep, Nov · busiest ÷ quietest = 3.6×
Top Floor Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- floor wipes214K/yr
- floor wipes large39K/yr
- large floor wipes11K/yr
- dettol floor wipes12K/yr
- floor cleaning wipes8K/yr
- wet floor wipes8K/yr
- antibacterial floor wipes8K/yr
- dettol big and strong wipes5K/yr
- floor wipe4K/yr
- dettol floor wipes extra large4K/yr
What reviews say buyers love and hate about Floor Wipes
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“It cleans really well”
“Great value”
“Smells fresh”
“Decent quality for the money”
“Easy to use and store”
What buyers complain about
64% of reviews“Bad smell”
“more difficult to fit”
“keep coming off once theyre on during Cleaning”
“High price”
“Not moist enough”
Floor Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Floor Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
