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Floor Wipes

Maybe

Returns run at only 0.1% of orders. But products sell for $6.66 on average, outside the sweet spot, so Floor Wipes is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£301K/yr318K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
47%top-5 click share · 14 brands · 225 sellers

Flapen Score

Floor Wipes against its category

The dotted line is the Grocery average. Past it, Floor Wipes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Wipes 318K times last year and spent an estimated £301K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar–Sep–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
14.2%
Market size, estimated
£301Ka year
Peak month
September3.6× the quietest month
Top search term
floor wipes214K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £0.72 to £19.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £6.66 that is £8K to £10K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£0.72–£19.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #100 within Household Cleaners. It carries 2,037 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
87%
Out of stock, average day
4.1%
Average rank
#100in Household Cleaners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,037per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Floor Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

225

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

13%

  • Dettol27%
  • by Amazon17%
  • Greenshield16%
  • FLASH15%
  • Duzzit6%
  • UltraGrime6%
  • Open — no brand owns it (8 brands, 13%)

Demand

Floor Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Sep, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Floor Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor wipes214K/yr
  • floor wipes large39K/yr
  • large floor wipes11K/yr
  • dettol floor wipes12K/yr
  • floor cleaning wipes8K/yr
  • wet floor wipes8K/yr
  • antibacterial floor wipes8K/yr
  • dettol big and strong wipes5K/yr
  • floor wipe4K/yr
  • dettol floor wipes extra large4K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%

Bad smell

Unpleasant smell

Weird smell

Size-Overall11%−0.05

more difficult to fit

Much smaller

too big

Ease Of Cleaning8%+1.45

keep coming off once theyre on during Cleaning

Poor quality wipe

it takes ages to clean the floor as they stick to it

Value For Money7%+1.45

High price

A bit expensive

Waste of money

Moist/Dry6%

Not moist enough

Almost dry

Very wet

Love

Ease Of Cleaning23%+1.45

It cleans really well

Cleans well

Easy to wash

Value For Money16%+1.45

Great value

Good value for money

much cheaper

Smell14%

Smells fresh

Great smell

smells divine

Quality-Overall11%+0.61

Decent quality for the money

A very versatile product of good quality

Excellent Product

Ease Of Use8%+0.53

Easy to use and store

Ease of Use

Very handy

Return

0.1% Return rate 25% Fixable by listing

Leak-Proof43%▄█▅▅▆▆

arrived leaking

spilled out everywhere

leaked all over the box

Advertised Vs Actual Product12%▃▄▅█▅▅

Misleading

Not what's pictured

NOT as described

Size-Overall10%█▂▆▃▄▄

more difficult to fit

Much smaller

too big

Smell7%▃▁▆█▆█

Bad smell

Unpleasant smell

Weird smell

Moist/Dry5%▇█▂▃▃▃

Not moist enough

Almost dry

Very wet

FAQ

Common Floor Wipes questions

Answered from the same tracked data.