Floor Wipes
MaybeReturns run at only 0.1% of orders. But products sell for $6.66 on average, outside the sweet spot, so Floor Wipes is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £301K/yr318K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 225 sellers
Flapen Score
Floor Wipes against its category
The dotted line is the Grocery average. Past it, Floor Wipes is stronger. Inside it, weaker.
Market
The Floor Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floor Wipes 318K times last year and spent an estimated £301K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar–Sep–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
14.2% of searches ended in a purchase last week.
Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.
- Searches, last 12 months
- 318K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £301Ka year
- Peak month
- September3.6× the quietest month
- Top search term
- floor wipes214K searches a year
02 · Price
A sale here is worth £6.66.
Listings sell for £6.66 on average, from £0.72 to £19.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £6.66 that is £8K to £10K a year per listing.
- Average price
- £6.66under the $15 to $100 sweet spot
- Price range
- £0.72–£19.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #100 within Household Cleaners. It carries 2,037 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 87%
- Out of stock, average day
- 4.1%
- Average rank
- #100in Household Cleaners
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,037per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Floor Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3 x Green Shield Antibacterial Floor Surface Wipes Extra Large Cleaning Wipes (72 Wipes Total) Multipurpose Floor Cleaning Wipes
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 1,049
- Age
- 5y ago

by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago

Dettol Floor Cleaner Antibacterial Large Biodegradable Wipes Citrus 150 Wipes (25 x 6 pck) Disinfectant Kitchen and Bathroom Home Hygiene Kills 99.9 Percent of Germs
- Price
- £11.30
- Rating
- 4.7/5
- Reviews
- 837
- Age
- 7y ago

by Amazon Antibacterial Multipurpose Cleaning Wipes fresh 252 Count 42 count (Pack of 6)
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago

Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 48 (2x24) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 6,737
- Age
- 1y ago
Trending
90-day click momentum
Morrisons Limited Edition Spring/Summer Floor Wipes 25 Pack
- Price
- £1.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 7mo ago

Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)
- Price
- £3.70
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago

Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago

Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago
Newest
by launch date
Morrisons Limited Edition Spring/Summer Floor Wipes 25 Pack
- Price
- £1.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 7mo ago

Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)
- Price
- £3.70
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 11mo ago

Flash Speedmop Floor Cleanr Antibac Lemon Wet Floor Cleaning Wipes 10
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago

Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,588
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
225
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
13%
- Dettol27%
- by Amazon17%
- Greenshield16%
- FLASH15%
- Duzzit6%
- UltraGrime6%
- Open — no brand owns it (8 brands, 13%)
Demand
Floor Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Sep, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Floor Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- floor wipes214K/yr
- floor wipes large39K/yr
- large floor wipes11K/yr
- dettol floor wipes12K/yr
- floor cleaning wipes8K/yr
- wet floor wipes8K/yr
- antibacterial floor wipes8K/yr
- dettol big and strong wipes5K/yr
- floor wipe4K/yr
- dettol floor wipes extra large4K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Wipes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Unpleasant smell
Weird smell
more difficult to fit
Much smaller
too big
keep coming off once theyre on during Cleaning
Poor quality wipe
it takes ages to clean the floor as they stick to it
High price
A bit expensive
Waste of money
Not moist enough
Almost dry
Very wet
Love
It cleans really well
Cleans well
Easy to wash
Great value
Good value for money
much cheaper
Smells fresh
Great smell
smells divine
Decent quality for the money
A very versatile product of good quality
Excellent Product
Easy to use and store
Ease of Use
Very handy
Return
0.1% Return rate 25% Fixable by listing
arrived leaking
spilled out everywhere
leaked all over the box
Misleading
Not what's pictured
NOT as described
more difficult to fit
Much smaller
too big
Bad smell
Unpleasant smell
Weird smell
Not moist enough
Almost dry
Very wet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Wipes questions
Answered from the same tracked data.









