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Floor Restorer

Fail

Shoppers spend only $31K a year here, so Floor Restorer is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£31K/yr22K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
65%top-5 click share · 11 brands · 29 sellers

Flapen Score

Floor Restorer against its category

The dotted line is the Grocery average. Past it, Floor Restorer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Restorer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Restorer 22K times last year and spent an estimated £31K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
11.8%
Market size, estimated
£31Ka year
Top search term
floorevive5K searches a year

02 · Price

A sale here is worth £12.18.

Listings sell for £12.18 on average, from £3.33 to £26.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.18 that is £1K to £3K a year per listing.

Average price
£12.18under the $15 to $100 sweet spot
Price range
£3.33–£26.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #372 within Household Cleaners. It carries 3,158 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
63%
Out of stock, average day
19.5%
Average rank
#372in Household Cleaners
Average rating
3.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,158per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Floor Restorer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

29

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Weiman46%
  • Generic33%
  • RUSTINS6%
  • Niblido3%
  • Pipihome2%
  • Furniture Clinic2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Floor Restorer search demand

Weekly searches over the year. Pick a range.

1K800May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Floor Restorer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floorevive5K/yr
  • floor revive4K/yr
  • weiman hardwood polish and restorer6K/yr
  • weiman2K/yr
  • floor restorer3K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Restorer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.17

Ineffective

Rubbish doesnt work

Doesnt work

Quality-Overall13%+1.19

Didnt really improve the look of my laminate

A load of rubbish

Really poor product

Value For Money12%+0.28

This resulted in me paying for 1ltr

Expensive

Waste of money

Advertised Vs Actual Product12%−0.03

Was not as advertised

The product didnt work to what was advertised

This product definitely is not what I was expecting

Scratch Resistance4%−0.01

Didn't cover the scratches

scratched when we moved into the cottage

Love

Quality-Overall30%+1.19

So far I have no complaints

Excellent product

Just excellent, must admit I was a bit scinical at first

Ease Of Use18%+1.18

Easy to apply

Easy to use

Goes on so easy

Ease Of Cleaning10%+0.60

Excellent for average cleaning

Best floor cleaner

Cleaned my floors lovely, would recommend

Brightness/Shine/Glow8%+0.69

Beautiful shine

Lovely shine

Really impressive shine

Advertised Vs Actual Product8%−0.03

This is far better than I expected

Done the job

Does what it says

Return

0.3% Return rate 18% Fixable by listing

Leak-Proof19%█▁▇▆▅▂
All Floor Option18%▁█▁▁▅▃
Advertised Vs Actual Product16%▁▁▁▆█▆

Was not as advertised

The product didnt work to what was advertised

This product definitely is not what I was expecting

Functionality-Overall9%█▁▂▁▃▁

Ineffective

Rubbish doesnt work

Doesnt work

Wet Cleaning8%▁█▅█▁▁

FAQ

Common Floor Restorer questions

Answered from the same tracked data.