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floor restore-eez

Skip it

Soft demand (-96.7% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 77Competition 16Returns 100Price range 0Avg price 26Brand share 28Review moat 46Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,855.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.11

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad£14K

£14K/yr · 21K searches

Growth

Bad-96.7%

90-day search growth — must beat 0% to launch

Price range

Bad£5.81–£14.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, floor restore-eez is a £14K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

floor restore-eez market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
£14K–£18K
units × avg price
Conversion rate
7.4%
Avg BSR
#525
Page quality
0%
Prime
88%
Sponsored
100%
Out of stock
20.5%
Avg brand age
31 months
Avg seller age
219 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7

Sellers

8

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Pipihome37%
  • VLUVLA28%
  • Weiman8%
  • RUSTINS8%
  • YSINOBEAR7%
  • Rushiya7%
  • Open — no brand owns it (1 brand, 5%)

Demand

Weekly Amazon search volume, last 20 weeks — -96.7% search growth over the last 90 days.
2K1KPrime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top floor restore-eez products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£1K20%£3K30%£4K40%£6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about floor restore-eez

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“So far I have no complaints”

Ease Of Use21%

“Easy to apply”

Advertised Vs Actual Product12%

“This is far better than I expected”

Value For Money6%

“Good price”

Brightness/Shine/Glow5%

“Bought up the shine nicely”

Instructions/User Manual/Troubleshooting3%

“Follow the instructions”

Ease Of Application2%

“Easy to apply”

Ease Of Cleaning2%

“I made sure the floor was thoroughly cleaned”

Product Condition2%

“Floor looks like new”

Soft Feel2%

“Does give a smooth feel to the floor”

What buyers complain about

Advertised Vs Actual Product23%

“Nothing like what their images depict”

Quality-Overall18%

“Absolute rubbish”

Functionality-Overall14%

“Doesnt do what it does on the bottle”

Value For Money10%

“This resulted in me paying for 1ltr”

Color4%

“Our laminate was looking a bit dull and bleached, one coat of this has transformed it”

Stain Resistance4%

“Does not hide scuffs”

Moist/Dry4%

“does take a while to dry properly”

Strength4%

“Absolutely useless far to weak”

Add-Ons/Attachments4%

“The add is misleading as bottle is tiny”

Smell2%

“Has a strong smell”

Top return reasons

Functionality-Overall30%
All Floor Option18%
Advertised Vs Actual Product16%
Stain Resistance11%
Leak-Proof7%
Quality-Overall7%
Compatibility-Overall4%
Size-Overall4%
Durability2%
Scratch Resistance2%

Common questions

Is floor restore-eez profitable to sell on Amazon United Kingdom?
The niche generates £14K/yr across 8 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -96.7%. Flapen's verdict: Skip it (37/100).
How competitive is the floor restore-eez niche?
7 brands and 8 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in floor restore-eez?
Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Functionality-Overall. The return rate is 0.0%.
What does it cost to enter the floor restore-eez niche?
Listings span £5.81–£14.16; the average listing price is £9.11 (sweet spot $15–$100). The average incumbent carries 1,855 reviews — the moat a new listing must climb.