How competitive is the Floor Restore-eez niche on Amazon United Kingdom?

7 brands and 8 sellers compete in Floor Restore-eez on Amazon United Kingdom. The top 5 Floor Restore-eez products take 81% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Floor Restore-eez niche?

Floor Restore-eez sells for £9.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.81–£14.16. The average incumbent carries 1,855 reviews — the moat a new listing must climb.

Floor Restore-eez

soft demand (-96.7% this quarter) — Floor Restore-eez doesn't clear our bar today.

Signals Low Review Barrier Quality Gap

Flapen Score

Skip it

This niche Category average

Is Floor Restore-eez profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Floor Restore-eez is a £14K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 37/100.

Floor Restore-eez: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -96.7% over the last 90 days and 7.4% of searches end in a purchase.

£14K

revenue / yr

Units sold / yr2K

Search volume / yr-96.7%21K

Conversion rate7.4%

Avg price£9.11

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers7 · 8

Top-5 product click share81%

Open market12%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Floor Restore-eez products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Floor Restore eez 2PCS Wooden Floor Cleaner Rejuvenate Wood Floor Restorer 150ml Laminate Floor Polish Flooring Renewal Agent Revitalize Protect Shine Wood

Price: £7.95
Rating: 2.8/5
Reviews: 13
Age: 4mo ago

120ml Floor Restore Eez Floor Maintenance Liquid

Price: £8.06
Rating: 2.4/5
Reviews: 12
Age: 5mo ago

2 PCS Flooring Renewal Agent 120ml

Price: £12.19
Rating: 2.4/5
Reviews: 12
Age: 5mo ago

Weiman Hardwood Polish and Restorer 946ml

Price: £14.16
Rating: 4.6/5
Reviews: 14,752
Age: 8y ago

New Floor Restore | Restorative Treatment for Wood and Laminate Flooring | Bring back the shine! | 500ml

Price: £10.85
Rating: 4.6/5
Reviews: 36
Age: 11mo ago

Newest

by launch date

Floor Restore Eez Wood Floor Cleaner & Polish - Rejuvenate Revitalize Protect and Shine Wood Laminate Vinyl Slate Terracotta Floors

Price: £6.86
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Floor Restore Wood Floor Restorer & Protector Removes Scratches & Restores High-Gloss Finish Quick-Drying Solution for Wood Floors Maintenance Liquid for All Wood Types Restores Glossing

Price: £5.81
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Floor Restore eez 2PCS Wooden Floor Cleaner Rejuvenate Wood Floor Restorer 150ml Laminate Floor Polish Flooring Renewal Agent Revitalize Protect Shine Wood

Price: £7.95
Rating: 2.8/5
Reviews: 13
Age: 4mo ago

Floor Restore Eez Clean Hardwood Restore Wood Floors Polishing Solution Flooring Renewal Agent 150ml Flooring Protection Agent For Shine Wood Laminate Vinyl Easy Mop Application (1pc)

Price: £6.97
Rating: 2.7/5
Reviews: 15
Age: 4mo ago

120ml Floor Restore Eez Floor Maintenance Liquid

Price: £8.06
Rating: 2.4/5
Reviews: 12
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Pipihome37%
VLUVLA28%
Weiman8%
RUSTINS8%
YSINOBEAR7%
Rushiya7%
Open — no brand owns it (1 brand, 5%)

Floor Restore-eez demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR7.4%Products8Brands7Top 5 Brands88%OOS Rate20.5%Rating3.5★Reviews1,855Avg BSR#525

What reviews say buyers love and hate about Floor Restore-eez

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall34%

“So far I have no complaints”

Ease Of Use21%

“Easy to apply”

Advertised Vs Actual Product12%

“This is far better than I expected”

Value For Money6%

“Good price”

Brightness/Shine/Glow5%

“Bought up the shine nicely”

What buyers complain about

85% of reviews

Advertised Vs Actual Product23%

“Nothing like what their images depict”

Quality-Overall18%

“Absolute rubbish”

Functionality-Overall14%

“Doesnt do what it does on the bottle”

Value For Money10%

“This resulted in me paying for 1ltr”

Color4%

“Our laminate was looking a bit dull and bleached, one coat of this has transformed it”

Floor Restore-eez return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

30%

2All Floor Option

18%

3Advertised Vs Actual Product

16%

4Stain Resistance

11%

5Leak-Proof

Common Floor Restore-eez questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Floor Restore-eez 37/100 on Amazon United Kingdom — Skip it. The niche generates £14K/yr across 8 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -96.7% over the last 90 days.

Floor Restore-eez buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Quality-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.