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Floor Restore-eez

Fail

Demand is soft, at -96.7% this quarter, so Floor Restore-eez is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£14K/yr21K searches / yr
90-day growth
-96.7%search demand this quarter
Competition
81%top-5 click share · 7 brands · 8 sellers

Flapen Score

Floor Restore-eez against its category

The dotted line is the Grocery average. Past it, Floor Restore-eez is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Restore-eez market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Restore-eez 21K times last year and spent an estimated £14K. The top 5 brands take 88% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -96.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-96.7%
Conversion, latest week
7.4%
Market size, estimated
£14Ka year
Top search term
floor restore-eez17K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £5.81 to £14.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £9.11 that is £911 to £2K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£5.81–£14.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£911–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #525 within Household Cleaners. It carries 1,855 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
20.5%
Average rank
#525in Household Cleaners
Average rating
3.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,855per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Floor Restore-eez products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7

Sellers

8

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Pipihome37%
  • VLUVLA28%
  • Weiman8%
  • RUSTINS8%
  • YSINOBEAR7%
  • Rushiya7%
  • Open — no brand owns it (1 brand, 5%)

Demand

Floor Restore-eez search demand

Weekly searches over the year. Pick a range.

2K1KPrime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Floor Restore-eez

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product23%−0.07

Nothing like what their images depict

Was not as advertised

The product didnt work to what was advertised

Quality-Overall18%+2.07

Absolute rubbish

Really poor product

Rubbish

Functionality-Overall14%−0.10

Doesnt do what it does on the bottle

Doesn't work

Ineffective

Value For Money10%0.00

This resulted in me paying for 1ltr

Waste of money does nothing

Waste of money

Color4%+0.29

Our laminate was looking a bit dull and bleached, one coat of this has transformed it

Love

Quality-Overall34%+2.07

So far I have no complaints

Great product

Absolutely Incredible

Ease Of Use21%+1.75

Easy to apply

Easy to use

Goes on so easy

Advertised Vs Actual Product12%−0.07

This is far better than I expected

Does what it says

This does exactly what it said

Value For Money6%0.00

Good price

Good value for money

value for money

Brightness/Shine/Glow5%+0.29

Bought up the shine nicely

and the floor is so shiny, clean and fantastic looking

gives a lovely shine

Return

0.0% Return rate 20% Fixable by listing

Functionality-Overall30%▁▁▆█▁▁

Doesnt do what it does on the bottle

Doesn't work

Ineffective

All Floor Option18%▁█▁▁▇▄
Advertised Vs Actual Product16%▁▁▆█▅▇

Nothing like what their images depict

Was not as advertised

The product didnt work to what was advertised

Stain Resistance11%▁▁▁▁▄█

Does not hide scuffs

Leak-Proof7%█▁▁▁▂▁

FAQ

Common Floor Restore-eez questions

Answered from the same tracked data.