Floor Cleaner
FailPrices span $0.93–$8.50, mostly outside the sweet spot, so Floor Cleaner is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £541K/yr1.0M searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 113 sellers
Flapen Score
Floor Cleaner against its category
The dotted line is the Grocery average. Past it, Floor Cleaner is stronger. Inside it, weaker.
Market
The Floor Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floor Cleaner 1.0M times last year and spent an estimated £541K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £541K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £541Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- floor cleaner774K searches a year
02 · Price
A sale here is worth £3.39.
Listings sell for £3.39 on average, from £0.93 to £8.50. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £3.39 that is £42K to £51K a year per listing.
- Average price
- £3.39under the $15 to $100 sweet spot
- Price range
- £0.93–£8.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £42K–£51K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Household Cleaners. It carries 2,499 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Household Cleaners
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,499per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Floor Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cif Wild Orchid Floor Cleaner residue-free surface cleaner for linoleum vinyl and ceramic tiles 950 ml
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 3,789
- Age
- 6y ago

Cif Ocean Floor Cleaner against stubborn dirt for cleaning linoleum vinyl and ceramic tiles 950 ml
- Price
- £1.34
- Rating
- 4.6/5
- Reviews
- 2,311
- Age
- 6y ago

Method Floor Cleaner Wild Rhubarb 739 ml
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 13,760
- Age
- 7y ago

Flash Multipurpose Floor Liquid Cleaner Crisp Lemon 2L. Up to 100% Dirt and Grease Removal
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 1y ago

Cif Professional All Purpose Cleaner Lemon 5L
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 1,621
- Age
- 13y ago
Trending
90-day click momentum
Stardrops Star Drops Pink Stuff All Purpose Floor Cleaner 1 Litre
- Price
- £0.93
- Rating
- 4.4/5
- Reviews
- 6,293
- Age
- 3y ago

Flash Direct to Floor Flower Garden Breeze All Purpose Floor Cleaner 800ML
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 7mo ago

Flash Direct to Floor Berry & Cherry Blossom All Purpose Floor Cleaner 2x800ML
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 7mo ago

Flash Multipurpose Floor Liquid Cleaner Crisp Lemon 2L. Up to 100% Dirt and Grease Removal
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 1y ago

Astonish Floor Cleaner Zesty Lemon 1ltr (Q)
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 7y ago
Newest
by launch date
Flash Direct to Floor Berry & Cherry Blossom All Purpose Floor Cleaner 800ML
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 7mo ago

Flash Direct to Floor Berry & Cherry Blossom All Purpose Floor Cleaner 2x800ML
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 7mo ago

Flash Direct to Floor Flower Garden Breeze All Purpose Floor Cleaner 800ML
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 7mo ago

Flash Direct to Floor Fresh Lemon Zest All Purpose Floor Cleaner 800ML
- Price
- £2.28
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 7mo ago

Flash Multipurpose Floor Liquid Cleaner Crisp Lemon 2L. Up to 100% Dirt and Grease Removal
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
113
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Cif52%
- FLASH23%
- Method13%
- JANTEX5%
- Astonish4%
- Stardrops3%
Demand
Floor Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Floor Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- floor cleaner774K/yr
- floor cleaner liquid103K/yr
- cif floor cleaner26K/yr
- dettol floor cleaner13K/yr
- floor cleaning12K/yr
- bathroom floor cleaner12K/yr
- kitchen floor cleaner13K/yr
- floor cleaners10K/yr
- floor cleaning liquid11K/yr
- concentrated floor cleaner6K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unreal smell
not much smell
Lack of smell
is no better than others for cleaning
not the product for real cleaning days
doesnt clean them
Its leaked all over the box
the product had leaked round the lid so quite a bit of the liquid had leaked into the bag
Leaking Bottle
Pricey
would have cost more in fuel than the product
Why is the flower garden one so expensive
Extremely diluted
Just ok. I must have got a diluted one because didnt smell longer than 2 minutes
Very watery
Love
smells divine
Fantastic smell
Smells fresh
It cleans extremely well
Clean easy
Cleans really well
Fair price
Value for money
Good value for money
Ease of use
The bottle is easy to use
Very easy to hold
Superb product CIF
Excellent product
Good reliable choice
Return
0.1% Return rate 9% Fixable by listing
Its leaked all over the box
the product had leaked round the lid so quite a bit of the liquid had leaked into the bag
Leaking Bottle
Unreal smell
not much smell
Lack of smell
Pricey
would have cost more in fuel than the product
Why is the flower garden one so expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Cleaner questions
Answered from the same tracked data.









