Flint
FailPrices span $3.36–$11.06, mostly outside the sweet spot, so Flint is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £106K/yr101K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 49 sellers
Flapen Score
Flint against its category
The dotted line is the Grocery average. Past it, Flint is stronger. Inside it, weaker.
Market
The Flint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flint 101K times last year and spent an estimated £106K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £106Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- zippo flint40K searches a year
02 · Price
A sale here is worth £6.53.
Listings sell for £6.53 on average, from £3.36 to £11.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £6.53 that is £7K to £8K a year per listing.
- Average price
- £6.53under the $15 to $100 sweet spot
- Price range
- £3.36–£11.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #161 within Firelighters & Matches. It carries 4,756 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 18.6%
- Average rank
- #161in Firelighters & Matches
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,756per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Flint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zippo - Flints Pack of 6 Original Replacement Part for Storm Lighters Accessories
- Price
- £3.48
- Rating
- 4.8/5
- Reviews
- 18,277
- Age
- 17y ago

30 Zippo Flints - 5 Packs 6 Flints In Each
- Price
- £7.70
- Rating
- 4.8/5
- Reviews
- 4,954
- Age
- 13y ago

Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 3y ago

ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago

Zippo Lighter Wicks x3 & Flints x3 Reels Packs - Value 6 Pack for Zippo Petrol Lighters Clipper
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 15,222
- Age
- 15y ago
Trending
90-day click momentum
FERROZ Universal Lighter Flints - Replacement Flint Compatible with Most Lighters (Gold 100)
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 900
- Age
- 3y ago

ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago

Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 3y ago

Zippo Lighter Wicks x3 & Flints x3 Reels Packs - Value 6 Pack for Zippo Petrol Lighters Clipper
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 15,222
- Age
- 15y ago

30 Zippo Flints - 5 Packs 6 Flints In Each
- Price
- £7.70
- Rating
- 4.8/5
- Reviews
- 4,954
- Age
- 13y ago
Newest
by launch date
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago

KinnyHome Universal Lighter Flints - 100 of Our Best Red Flints Compatible with Zippo and Clipper Lighters
- Price
- £5.30
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago

Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 3y ago

FERROZ Universal Lighter Flints - Replacement Flint Compatible with Most Lighters (Gold 100)
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 900
- Age
- 3y ago

RED DAMORE Lighter Flints 100 x Universal Lighter Flints - Gold
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
49
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Zippo69%
- Jouis Lighter Flints12%
- ZYBUX9%
- RED DAMORE4%
- Ferroz Export3%
- KinnyHome3%
Demand
Flint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Flint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zippo flint40K/yr
- flint30K/yr
- zippo flints12K/yr
- flint lighter7K/yr
- flints for zippo lighters6K/yr
- zippo flints pack3K/yr
- zippo lighter flints3K/yr
Reviews and returns
What reviews say buyers love and hate about Flint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they don't last long about a month
Don't last long
it doesn't last until evening
the product does not match the image shown on Amazon — what I received looks different
There is definitely not 100 flints in there as it says there is
however the packaging is different from advertised
feels low quality
Absolute rubbish
Igniting
Even after refilling correctly, the flame is weak and inconsistent
Over priced
Over priced, better cheaper deals out there
Love
Great value
Good value for money
Amazing price
As advertised
As expected
exactly what I wanted
Good quality, delivered promptly
Good quality
great product
great durability OK fit OK ease of use great
This should last a while, good value
Work well and last ages
Easy to use
It's a real handy pack
Easy to use and works well
Return
0.0% Return rate 50% Fixable by listing
the product does not match the image shown on Amazon — what I received looks different
There is definitely not 100 flints in there as it says there is
however the packaging is different from advertised
It has a very strong, unpleasant smell and does not light properly at all
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flint questions
Answered from the same tracked data.









