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Flint

prices mostly outside the sweet spot ($3.36–$11.06) — Flint doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 26Growth 17Conversion 98Competition 10Returns 100Price range 0Avg price 18Brand share 7Review moat 25Quality gap 24
This niche Category average

Is Flint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flint is a £106K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.

Flint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 16.1% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr15K
Search volume / yr-15.0%101K
Conversion rate16.1%
Avg price£6.53

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 49
Top-5 product click share88%
Open market3%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement33%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews4,756

Top Flint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Zippo69%
  • Jouis Lighter Flints12%
  • ZYBUX9%
  • RED DAMORE4%
  • Ferroz Export3%
  • KinnyHome3%

Flint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR16.1%Products9Brands6Top 5 Brands97%OOS Rate18.6%Rating4.6★Reviews4,756Avg BSR#161
2K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Top Flint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zippo flint40K/yr
  • flint30K/yr
  • zippo flints12K/yr
  • flint lighter7K/yr
  • flints for zippo lighters6K/yr
  • zippo flints pack3K/yr
  • zippo lighter flints3K/yr

What reviews say buyers love and hate about Flint

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money29%

Great value

Advertised Vs Actual Product25%

As advertised

Quality-Overall16%

Good quality, delivered promptly

Durability4%

great durability OK fit OK ease of use great

Ease Of Use4%

Easy to use

What buyers complain about

88% of reviews
Durability21%

they don't last long about a month

Advertised Vs Actual Product14%

the product does not match the image shown on Amazon — what I received looks different

Quality-Overall10%

feels low quality

Flammable10%

Igniting

Value For Money8%

Over priced

Flint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
31%
2Leak-Proof
19%
3Color
19%
4Smell
19%
5Warmth
6%

Common Flint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flint 33/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 9 tracked products. Search demand moved -15.0% over the last 90 days.
Search demand for Flint on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.1× the quietest.