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Flint

Fail

Prices span $3.36–$11.06, mostly outside the sweet spot, so Flint is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£106K/yr101K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
88%top-5 click share · 6 brands · 49 sellers

Flapen Score

Flint against its category

The dotted line is the Grocery average. Past it, Flint is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flint 101K times last year and spent an estimated £106K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
16.1%
Market size, estimated
£106Ka year
Peak month
December2.1× the quietest month
Top search term
zippo flint40K searches a year

02 · Price

A sale here is worth £6.53.

Listings sell for £6.53 on average, from £3.36 to £11.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £6.53 that is £7K to £8K a year per listing.

Average price
£6.53under the $15 to $100 sweet spot
Price range
£3.36–£11.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #161 within Firelighters & Matches. It carries 4,756 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
18.6%
Average rank
#161in Firelighters & Matches
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,756per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Flint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Zippo69%
  • Jouis Lighter Flints12%
  • ZYBUX9%
  • RED DAMORE4%
  • Ferroz Export3%
  • KinnyHome3%

Demand

Flint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Flint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zippo flint40K/yr
  • flint30K/yr
  • zippo flints12K/yr
  • flint lighter7K/yr
  • flints for zippo lighters6K/yr
  • zippo flints pack3K/yr
  • zippo lighter flints3K/yr

Reviews and returns

What reviews say buyers love and hate about Flint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.07

they don't last long about a month

Don't last long

it doesn't last until evening

Advertised Vs Actual Product14%+1.39

the product does not match the image shown on Amazon — what I received looks different

There is definitely not 100 flints in there as it says there is

however the packaging is different from advertised

Quality-Overall10%+0.40

feels low quality

Absolute rubbish

Flammable10%0.00

Igniting

Even after refilling correctly, the flame is weak and inconsistent

Value For Money8%+0.79

Over priced

Over priced, better cheaper deals out there

Love

Value For Money29%+0.79

Great value

Good value for money

Amazing price

Advertised Vs Actual Product25%+1.39

As advertised

As expected

exactly what I wanted

Quality-Overall16%+0.40

Good quality, delivered promptly

Good quality

great product

Durability4%−0.07

great durability OK fit OK ease of use great

This should last a while, good value

Work well and last ages

Ease Of Use4%+0.46

Easy to use

It's a real handy pack

Easy to use and works well

Return

0.0% Return rate 50% Fixable by listing

Advertised Vs Actual Product31%█▂▁▁▅▁

the product does not match the image shown on Amazon — what I received looks different

There is definitely not 100 flints in there as it says there is

however the packaging is different from advertised

Leak-Proof19%▁█▁▁▁▁
Color19%▁▁▁▁██
Smell19%▁▁▁█▁▅

It has a very strong, unpleasant smell and does not light properly at all

Warmth6%▁█▁▁▁▁

FAQ

Common Flint questions

Answered from the same tracked data.