flint
Skip itPrices mostly outside the sweet spot ($3.36–$11.06) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 101K searches
Review moat
Bad4,755.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.53avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.36–£11.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flint is a £106K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flint market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £82K–£98K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 33%
- Out of stock
- 18.6%
- Avg brand age
- 37 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
49
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Zippo69%
- Jouis Lighter Flints12%
- ZYBUX9%
- RED DAMORE4%
- Ferroz Export3%
- KinnyHome3%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -15.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top flint search terms
- zippo flint40K/yr
- flint30K/yr
- zippo flints12K/yr
- flint lighter7K/yr
- flints for zippo lighters6K/yr
- zippo flints pack3K/yr
- zippo lighter flints3K/yr
Top flint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zippo - Flints Pack of 6 Original Replacement Part for Storm Lighters Accessories
Zippo£3.484.8★18,277 rev
30 Zippo Flints - 5 Packs 6 Flints In Each
Zippo£7.704.8★4,954 rev
Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)
Jouis Lighter Flints£4.824.4★378 rev
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.064.8★175 rev
Zippo Lighter Wicks x3 & Flints x3 Reels Packs - Value 6 Pack for Zippo Petrol Lighters Clipper
Zippo£7.664.7★15,222 rev
Newest
by launch dateZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.06175 rev
KinnyHome Universal Lighter Flints - 100 of Our Best Red Flints Compatible with Zippo and Clipper Lighters
KinnyHome£5.3067 rev
Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)
Jouis Lighter Flints£4.82378 rev
FERROZ Universal Lighter Flints - Replacement Flint Compatible with Most Lighters (Gold 100)
Ferroz Export£5.13900 rev
RED DAMORE Lighter Flints 100 x Universal Lighter Flints - Gold
RED DAMORE£3.361,960 rev
Trending
90-day click momentumFERROZ Universal Lighter Flints - Replacement Flint Compatible with Most Lighters (Gold 100)
Ferroz Export£5.134.4★
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.064.8★
Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)
Jouis Lighter Flints£4.824.4★
Zippo Lighter Wicks x3 & Flints x3 Reels Packs - Value 6 Pack for Zippo Petrol Lighters Clipper
Zippo£7.664.7★
30 Zippo Flints - 5 Packs 6 Flints In Each
Zippo£7.704.8★
What buyers say about flint
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“As advertised”
“Good quality, delivered promptly”
“great durability OK fit OK ease of use great”
“Easy to use”
“simple to fit”
“strong work very well spring flint pusher / adjuster well made strong fits well works great”
“Makes a perfect gift”
“1 pack is enough, trust me”
“Small and compact”
What buyers complain about
“they don't last long about a month”
“the product does not match the image shown on Amazon — what I received looks different”
“feels low quality”
“Igniting”
“Over priced”
“my clippers however did not work with them”
“More spark off a wet towel”
“Gass liquid”
“It has a very strong, unpleasant smell and does not light properly at all”
“Even after refilling correctly, the flame is weak and inconsistent”
Top return reasons
Common questions
- Is flint profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 9 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the flint niche?
- 6 brands and 49 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in flint?
- Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.0%.
- When does demand for flint peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the flint niche?
- Listings span £3.36–£11.06; the average listing price is £6.53 (sweet spot $15–$100). The average incumbent carries 4,756 reviews — the moat a new listing must climb.