Flaxseed Oil
FailPrices span $5.66–$15.18, mostly outside the sweet spot, so Flaxseed Oil is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £121K/yr98K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 25 sellers
Flapen Score
Flaxseed Oil against its category
The dotted line is the Grocery average. Past it, Flaxseed Oil is stronger. Inside it, weaker.
Market
The Flaxseed Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flaxseed Oil 98K times last year and spent an estimated £121K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £121Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- flaxseed oil72K searches a year
02 · Price
A sale here is worth £10.47.
Listings sell for £10.47 on average, from £5.66 to £15.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £10.47 that is £8K to £10K a year per listing.
- Average price
- £10.47under the $15 to $100 sweet spot
- Price range
- £5.66–£15.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #70 within Oils, Vinegars & Salad Dressings. It carries 540 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 9.3%
- Average rank
- #70in Oils, Vinegars & Salad Dressings
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 540per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Flaxseed Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biona Organic Flax Seed Oil 250ml
- Price
- £6.13
- Rating
- 4.4/5
- Reviews
- 1,162
- Age
- 6y ago
Eat Wholesome Organic Flax Seed Oil 500ml - Cold Pressed Unrefined High Source of Omega 3 100% Pure & Natural For Smoothies Salads Skincare & Hair Vegan
- Price
- £11.77
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago
Fushi Organic Flax Seed Oil 100ml | Fresh & Cold Pressed | Rich in Omega 3 Essential Fatty Acids| Best for Inner Health Dry Skin | Made from English Grown Seeds | | Ethical & Vegan | Made in the UK
- Price
- £7.05
- Rating
- 4.1/5
- Reviews
- 233
- Age
- 13y ago
Flaxseed Oil Capsules 2000mg | 360 Softgels | Omega 3 6 9 with High Strength Alpha Linolenic Acid (ALA) | Cold Pressed Supplement | By Horbaach
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,208
- Age
- 6y ago
Organic Flaxseed Oil 500ml (Glass) Extra Virgin & Cold Pressed Premium Flaxseed Oil Sustainably Sourced for Keto Paleo & Vegan Diets By Alpha01
- Price
- £9.48
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 1y ago
Trending
90-day click momentum
100% Pure Flax Seed Oil (Linseed Oil) - 200ML (6.76 oz) - Premium Quality GMP Certified Cruelty Free Kosher and Halal Certified
- Price
- £6.84
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 7y ago
Flaxseed Oil Capsules 2000mg | 360 Softgels | Omega 3 6 9 with High Strength Alpha Linolenic Acid (ALA) | Cold Pressed Supplement | By Horbaach
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 1,208
- Age
- 6y ago
Eat Wholesome Organic Flax Seed Oil 500ml - Cold Pressed Unrefined High Source of Omega 3 100% Pure & Natural For Smoothies Salads Skincare & Hair Vegan
- Price
- £11.77
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago
Flaxseed Oil Softgels - 180 Softgels - 1 a Day - 6 Months Supply - Cold-Pressed Omega 3 6 9 Capsules - ALA Linoleic & Oleic Acid - Vegan Non-GMO & Gluten-Free - Linseed Oil Supplement
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 7y ago
Fushi Organic Flax Seed Oil 100ml | Fresh & Cold Pressed | Rich in Omega 3 Essential Fatty Acids| Best for Inner Health Dry Skin | Made from English Grown Seeds | | Ethical & Vegan | Made in the UK
- Price
- £7.05
- Rating
- 4.1/5
- Reviews
- 233
- Age
- 13y ago
Newest
by launch date
Raw Farm - Flaxseed Oil 500 ml Cold Pressed Omega-3 Rich Pure & Natural Free from Additives & Preservatives Vegan Non-GMO Unrefined Linseed Oil
- Price
- £9.26
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 12mo ago
Eat Wholesome Organic Flax Seed Oil 500ml - Cold Pressed Unrefined High Source of Omega 3 100% Pure & Natural For Smoothies Salads Skincare & Hair Vegan
- Price
- £11.77
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago
Organic Flaxseed Oil 500ml (Glass) Extra Virgin & Cold Pressed Premium Flaxseed Oil Sustainably Sourced for Keto Paleo & Vegan Diets By Alpha01
- Price
- £9.48
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 1y ago
Organic Flax Seed Oil (Cold Pressed) by Sun & Seed - 3 x 250ml - Great Source of Omega-3 - Vegan Friendly - Linseed Oil - Pure & Refined
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago
Biopurus Pure Premium Cold Pressed Flax Seed Oil 500ml Food Grade Linseed Oil Rich in Omega 3 Vegan Cold Use Cooking for Salads Smoothies & Healthy Nutrition
- Price
- £12.46
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
16%
- Biona37%
- Eat Wholesome13%
- ALPHA0112%
- Fushi9%
- Horbäach7%
- Biopurus6%
- Open — no brand owns it (5 brands, 16%)
Demand
Flaxseed Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Flaxseed Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flaxseed oil72K/yr
- flax seed oil10K/yr
- organic flaxseed oil6K/yr
- flax oil5K/yr
- flax seed oil organic cold pressed3K/yr
- flaxseed oil organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Flaxseed Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bitter
Oil has bitter taste
Bitter taste
in both cases a number of capsules had leaked
Leaking capsules make them all sticky
Recently Have Had Leaking Capsules
Really awful to open
very difficult to separate
The worst flaxseed oil weve ever tasted
Taste is horrible, rancid and bitter
Tasted toxic
Unfortunately does taste a little rancid
Love
Excellent quality flaxseed
Good quality
Very happy with the quality of these
Value for money
Great value
Good for the price
After having multiple bad experiences with the Biona one Amazon kept delivering, which resulted in diarrhoea, I am happy to say that this one has a very far off BB date and I have just tasted it and it tastes very fresh and not rancid
Value for money taste is fine as well my kids is happy to cut the capsule
Tasty
Very fresh, not rancid like biona
Nice oil must be kept in the fridge so should stay fresh for 6-8 weeks
An excellent product containing Omega 3,6,9 in easy to swallow, quite large, capsules
Excellent bottle, ingredients are super smooth and healthy
Keep looking
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Best Flapen score
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FAQ
Common Flaxseed Oil questions
Answered from the same tracked data.