Flaxseed Milled
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Flaxseed Milled is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £118K/yr210K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 47%top-5 click share · 9 brands · 23 sellers
Flapen Score
Flaxseed Milled against its category
The dotted line is the Grocery average. Past it, Flaxseed Milled is stronger. Inside it, weaker.
Market
The Flaxseed Milled market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flaxseed Milled 210K times last year and spent an estimated £118K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £118Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- overnight oats144K searches a year
02 · Price
A sale here is worth £13.67.
Listings sell for £13.67 on average, from £2.46 to £34.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.67 that is £3K to £7K a year per listing.
- Average price
- £13.67under the $15 to $100 sweet spot
- Price range
- £2.46–£34.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #107 within Breakfast Cereal. It carries 149 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 93%
- Out of stock, average day
- 1.6%
- Average rank
- #107in Breakfast Cereal
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 149per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Flaxseed Milled products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Linwoods Chocolate Protein Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free
- Price
- £12.93
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 2y ago

Linwoods Strawberry Energy Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 2y ago

Linwoods Milled Flax Sunflower Pumpkin Chia Seeds and Goji Berries 1KG High in Omega-3 Natural Source of Fibre & Protein Gluten-Free
- Price
- £15.84
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 7y ago

Protein Works | Overnight Oats - Gold Dark Choc Raspberry 1kg
- Price
- £18.61
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 5y ago

ELEAT | High Protein Overnight Oats Starter Bundle
- Price
- £34.76
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago
Trending
90-day click momentum
Bio&Me Cocoa Overnight Oats 350g
- Price
- £3.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Grain UP - Blueberry Muffin Overnight Oats 300g High Protein Vegan Gluten-Free Healthy Meal Prep Option
- Price
- £4.06
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 1y ago

Veloforte Overnight Oats For A High Protein Complete Daily Breakfast | 15g plant protein heart healthy Omega 3s and high fibre | Real fruit wholegrain seeds and oats | Strawberry & Coconut | 602g
- Price
- £13.77
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Grain UP - Mixed Berry Chia Fusion Overnight Oats 300g No-Cook Protein-Rich Breakfast Healthy Meal Prep Option
- Price
- £3.94
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 1y ago

ELEAT | 5x High Protein Overnight Oats Individual Sachets | Chocolate
- Price
- £12.89
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago
Newest
by launch date
Bio&Me Cocoa Overnight Oats 350g
- Price
- £3.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Linwoods Vanilla Protein Overnight Oats | 3 x 300g | Healthy Breakfast Food | Vegan Friendly & Gluten Free
- Price
- £11.99
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

ELEAT | 5x High Protein Overnight Oats Individual Sachets | Chocolate
- Price
- £12.89
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago

ELEAT | High Protein Overnight Oats Starter Bundle
- Price
- £34.76
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago

Veloforte Overnight Oats For A High Protein Complete Daily Breakfast | 15g plant protein heart healthy Omega 3s and high fibre | Real fruit wholegrain seeds and oats | Strawberry & Coconut | 602g
- Price
- £13.77
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
23
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
4%
- Linwoods61%
- Protein Works13%
- ELEAT12%
- Grain Up7%
- Your UnbelievaBowl2%
- Minton & Donello2%
- Open — no brand owns it (3 brands, 4%)
Demand
Flaxseed Milled search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Flaxseed Milled search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- overnight oats144K/yr
- linwoods48K/yr
- protein overnight oats9K/yr
- linwood5K/yr
- over night oats4K/yr
Reviews and returns
What reviews say buyers love and hate about Flaxseed Milled
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They rust
Rusty lids
Lids rust easily
tastes a bit artificial
the taste is horrid
Not very tasty
threw it away not like the advert
Not as described
Product not as pictured
Waste of money
expensive
expensive for the amount of servings you get from one bag
Does not smell good
Fermented smell
there is a strong smell of mold
Love
Good taste
Tasty ànd healthy
It tastes amazing
Good quality oats
Great product, great customer service
Excellent Product
Good price
Good value for money
Good value for money
very handy for when youve got to look after the grandchildren as I can make at home
Nice and easy
Easy to make
Possible Health Benefits
Maybe good if you want the protein
Filling, high protein breakfast option
Return
0.1% Return rate 20% Fixable by listing
They rust
Rusty lids
Lids rust easily
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flaxseed Milled questions
Answered from the same tracked data.









