Flaxseed Milled
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Flaxseed Milled is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £118K/yr210K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 47%top-5 click share · 9 brands · 23 sellers
Flapen Score
Flaxseed Milled against its category
The dotted line is the Grocery average. Past it, Flaxseed Milled is stronger. Inside it, weaker.
Market
The Flaxseed Milled market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flaxseed Milled 210K times last year and spent an estimated £118K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £118Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- overnight oats144K searches a year
02 · Price
A sale here is worth £13.67.
Listings sell for £13.67 on average, from £2.46 to £34.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.67 that is £3K to £7K a year per listing.
- Average price
- £13.67under the $15 to $100 sweet spot
- Price range
- £2.46–£34.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #107 within Breakfast Cereal. It carries 149 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 93%
- Out of stock, average day
- 1.6%
- Average rank
- #107in Breakfast Cereal
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 149per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Flaxseed Milled products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Linwoods Chocolate Protein Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free
- Price
- £12.93
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 2y ago

Linwoods Strawberry Energy Overnight Oats | 1kg Porridge Oats | Healthy Breakfast Food | Vegan Friendly & Gluten Free
- Price
- £12.90
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 2y ago

Linwoods Milled Flax Sunflower Pumpkin Chia Seeds and Goji Berries 1KG High in Omega-3 Natural Source of Fibre & Protein Gluten-Free
- Price
- £15.84
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 7y ago

Protein Works | Overnight Oats - Gold Dark Choc Raspberry 1kg
- Price
- £18.61
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 5y ago

ELEAT | High Protein Overnight Oats Starter Bundle
- Price
- £34.76
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Bio&Me Cocoa Overnight Oats 350g
- Price
- £3.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Grain UP - Blueberry Muffin Overnight Oats 300g High Protein Vegan Gluten-Free Healthy Meal Prep Option
- Price
- £4.06
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 1y ago

Veloforte Overnight Oats For A High Protein Complete Daily Breakfast | 15g plant protein heart healthy Omega 3s and high fibre | Real fruit wholegrain seeds and oats | Strawberry & Coconut | 602g
- Price
- £13.77
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Grain UP - Mixed Berry Chia Fusion Overnight Oats 300g No-Cook Protein-Rich Breakfast Healthy Meal Prep Option
- Price
- £3.94
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 1y ago

ELEAT | 5x High Protein Overnight Oats Individual Sachets | Chocolate
- Price
- £12.89
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago
Newest
by launch date
Bio&Me Cocoa Overnight Oats 350g
- Price
- £3.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Linwoods Vanilla Protein Overnight Oats | 3 x 300g | Healthy Breakfast Food | Vegan Friendly & Gluten Free
- Price
- £11.99
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

ELEAT | 5x High Protein Overnight Oats Individual Sachets | Chocolate
- Price
- £12.89
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago

ELEAT | High Protein Overnight Oats Starter Bundle
- Price
- £34.76
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago

Veloforte Overnight Oats For A High Protein Complete Daily Breakfast | 15g plant protein heart healthy Omega 3s and high fibre | Real fruit wholegrain seeds and oats | Strawberry & Coconut | 602g
- Price
- £13.77
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
23
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 91%
Open market
4%
- Linwoods61%
- Protein Works13%
- ELEAT12%
- Grain Up7%
- Your UnbelievaBowl2%
- Minton & Donello2%
- Open — no brand owns it (3 brands, 4%)
Demand
Flaxseed Milled search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Flaxseed Milled search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- overnight oats144K/yr
- linwoods48K/yr
- protein overnight oats9K/yr
- linwood5K/yr
- over night oats4K/yr
Reviews and returns
What reviews say buyers love and hate about Flaxseed Milled
We read the reviews and the return reasons for every product selling here.
“They rust”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flaxseed Milled questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









