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Flaxseed Milled

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Flaxseed Milled is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£118K/yr210K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
47%top-5 click share · 9 brands · 23 sellers

Flapen Score

Flaxseed Milled against its category

The dotted line is the Grocery average. Past it, Flaxseed Milled is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flaxseed Milled market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flaxseed Milled 210K times last year and spent an estimated £118K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.1%
Market size, estimated
£118Ka year
Peak month
January2.5× the quietest month
Top search term
overnight oats144K searches a year

02 · Price

A sale here is worth £13.67.

Listings sell for £13.67 on average, from £2.46 to £34.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.67 that is £3K to £7K a year per listing.

Average price
£13.67under the $15 to $100 sweet spot
Price range
£2.46–£34.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #107 within Breakfast Cereal. It carries 149 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
93%
Out of stock, average day
1.6%
Average rank
#107in Breakfast Cereal
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Flaxseed Milled products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£35K£47K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

4%

  • Linwoods61%
  • Protein Works13%
  • ELEAT12%
  • Grain Up7%
  • Your UnbelievaBowl2%
  • Minton & Donello2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Flaxseed Milled search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Flaxseed Milled search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • overnight oats144K/yr
  • linwoods48K/yr
  • protein overnight oats9K/yr
  • linwood5K/yr
  • over night oats4K/yr

Reviews and returns

What reviews say buyers love and hate about Flaxseed Milled

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes29%−0.20

They rust

Rusty lids

Lids rust easily

Taste-Overall12%+0.17

tastes a bit artificial

the taste is horrid

Not very tasty

Advertised Vs Actual Product8%−0.05

threw it away not like the advert

Not as described

Product not as pictured

Value For Money7%+0.70

Waste of money

expensive

expensive for the amount of servings you get from one bag

Smell3%−0.02

Does not smell good

Fermented smell

there is a strong smell of mold

Love

Taste-Overall21%+0.17

Good taste

Tasty ànd healthy

It tastes amazing

Quality-Overall14%+1.08

Good quality oats

Great product, great customer service

Excellent Product

Value For Money11%+0.70

Good price

Good value for money

Good value for money

Ease Of Use7%+0.54

very handy for when youve got to look after the grandchildren as I can make at home

Nice and easy

Easy to make

Nutritional Content6%+0.39

Possible Health Benefits

Maybe good if you want the protein

Filling, high protein breakfast option

Return

0.1% Return rate 20% Fixable by listing

Rusts/Corrodes21%▁▂▁▅▅█

They rust

Rusty lids

Lids rust easily

Defective Material/Parts19%▁█▂▄▄▁
Size-Overall19%▁█▆█▄▁
Leak-Proof13%▁▃▅▂▁█
Weight Heavy6%▁▁▁▁█▁

FAQ

Common Flaxseed Milled questions

Answered from the same tracked data.