Flaxseed
FailPrices span $1.33–$12.51, mostly outside the sweet spot, so Flaxseed is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £509K/yr507K searches / yr
- 90-day growth
- -20.2%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 24 sellers
Flapen Score
Flaxseed against its category
The dotted line is the Grocery average. Past it, Flaxseed is stronger. Inside it, weaker.
Market
The Flaxseed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flaxseed 507K times last year and spent an estimated £509K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- -20.2%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £509Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- flaxseed224K searches a year
02 · Price
A sale here is worth £6.95.
Listings sell for £6.95 on average, from £1.33 to £12.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.95 that is £14K to £17K a year per listing.
- Average price
- £6.95under the $15 to $100 sweet spot
- Price range
- £1.33–£12.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #64 within Dried Fruits, Nuts & Vegetables. It carries 1,000 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #64in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,000per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Flaxseed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sevenhills Wholefoods Organic Whole Flax Seeds (Linseeds) 900g High in Omega 3 & Fibre Source of Protein
- Price
- £7.89
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 2y ago
Wholefood Earth Organic Brown Linseed/Flaxseed 500g | Raw | GMO Free | Vegan | High Fibre | Source of Protein | Certified Organic
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 10y ago
(2 Pack) - Linwoods - Org Milled Flaxseed | 425g | 2 PACK BUNDLE
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 401
- Age
- 11y ago
Seba Garden Linseeds/Flaxseeds 1 kg Premium Grade Freshly Harvested Packaged in Resealable Bag Non-GMO Keto & Paleo
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 3y ago
Organic Raw Flax Seeds (Linseed) by TheHealthyTree Company - Brown Whole High in Omega 3 Fibre Magnesium and Vitamin B1 - Vegan Flaxseeds (250g)
- Price
- £6.88
- Rating
- 4.7/5
- Reviews
- 601
- Age
- 5y ago
Trending
90-day click momentum
Milled Flaxseed 1kg Ground Flaxseeds Linseed Powder Flour Flax Lin seeds Meal Finely Cold Mill Powdered Grind Linseeds Natural For Eating Bulk High Fibre Protein Raw Baking Cooking Breakfast PURIMA
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 4mo ago
Trend Organic Ground Flaxseed (Brown) 250g-Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 528
- Age
- 10mo ago
Wholefood Earth Organic Brown Linseed/Flaxseed 500g | Raw | GMO Free | Vegan | High Fibre | Source of Protein | Certified Organic
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 10y ago
Seba Garden Linseeds/Flaxseeds 1 kg Premium Grade Freshly Harvested Packaged in Resealable Bag Non-GMO Keto & Paleo
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 3y ago
Sevenhills Wholefoods Organic Whole Flax Seeds (Linseeds) 900g High in Omega 3 & Fibre Source of Protein
- Price
- £7.89
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 2y ago
Newest
by launch dateMilled Flaxseed 1kg Ground Flaxseeds Linseed Powder Flour Flax Lin seeds Meal Finely Cold Mill Powdered Grind Linseeds Natural For Eating Bulk High Fibre Protein Raw Baking Cooking Breakfast PURIMA
- Price
- £7.07
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 4mo ago
Trend Organic Ground Flaxseed (Brown) 250g-Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 528
- Age
- 10mo ago
Flax Seeds 150g Shaker High in Omega-3 & Fiber Supports Digestion & Heart Health Vegan & Gluten-Free Easy to Sprinkle on Smoothies Oatmeal & Salads Munchy Seeds Need Seeds
- Price
- £1.46
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago
Dhillons Flour Mill Chia seeds Flaxseeds Pumpkin Seeds Milled Mix 250g | Milled seeds offer better absorption of nutrients by the body compared to whole seeds |
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 1y ago
Trend Organic Ground Flaxseed (Brown) Milled Linseed Seeds High in Protein Rich in Fibre and Omega-3s Certified Organic Vegan GMO-Free No Additives No Preservatives Raw Whole Seeds 1kg
- Price
- £9.95
- Rating
- 4.7/5
- Reviews
- 528
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
24
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
21%
- Wholefood Earth24%
- Sevenhills Wholefoods22%
- Linwoods12%
- Trend Organic10%
- Seba Garden6%
- TheHealthyTree Company5%
Demand
Flaxseed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Flaxseed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flaxseed224K/yr
- flax seeds70K/yr
- flaxseeds seeds63K/yr
- flax seeds organic31K/yr
- flax seed23K/yr
- linwoods flaxseed20K/yr
- organic flax seeds16K/yr
- flaxseeds15K/yr
- flax7K/yr
- organic flaxseed6K/yr
Reviews and returns
What reviews say buyers love and hate about Flaxseed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sooo bitter
Bitter taste
The flaxseed tasted very bitter. which is a song it has gone off
not ideal for adding to my breakfast bowl because of the floury texture it has
a roughish texture
the texture is odd
there's a distinct bitterness in the oily aftertaste
Not unpleasant, like others have said it just adds a bit of a woody taste,
I just got it, I had my first spoonful today, just a prewarning to anybody, it is extremely bitter and tastes earthy a little like soil and grass
Poor quality
the quality was disappointing
Very bad quality, old seeds and smells are bad, bcs open can't returned
the latest bag I brought was hardly milled
Love
The quality of milling looks good
Best quality
Good quality seeds
Good value for money
Value for the money
Good price
Good taste
the taste is fresh
The bread tastes great so it does it job
The best breakfast addition to go in protein shakes
Great source of fibre
Good quality and Nutritional
As advertised
Overall, it does exactly what it is supposed to do
As described
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flaxseed questions
Answered from the same tracked data.