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Flaxseed

Fail

Prices span $1.33–$12.51, mostly outside the sweet spot, so Flaxseed is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£509K/yr507K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
60%top-5 click share · 14 brands · 24 sellers

Flapen Score

Flaxseed against its category

The dotted line is the Grocery average. Past it, Flaxseed is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flaxseed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flaxseed 507K times last year and spent an estimated £509K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
14.4%
Market size, estimated
£509Ka year
Peak month
January1.6× the quietest month
Top search term
flaxseed224K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £1.33 to £12.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.95 that is £14K to £17K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£1.33–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #64 within Dried Fruits, Nuts & Vegetables. It carries 1,000 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#64in Dried Fruits, Nuts & Vegetables
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,000per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Flaxseed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£102K£153K£204K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

24

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

21%

  • Wholefood Earth24%
  • Sevenhills Wholefoods22%
  • Linwoods12%
  • Trend Organic10%
  • Seba Garden6%
  • TheHealthyTree Company5%

Demand

Flaxseed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Flaxseed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flaxseed224K/yr
  • flax seeds70K/yr
  • flaxseeds seeds63K/yr
  • flax seeds organic31K/yr
  • flax seed23K/yr
  • linwoods flaxseed20K/yr
  • organic flax seeds16K/yr
  • flaxseeds15K/yr
  • flax7K/yr
  • organic flaxseed6K/yr

Reviews and returns

What reviews say buyers love and hate about Flaxseed

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Bitter”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sooo bitter”
A buyer, on “Bitter”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flaxseed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data