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Flax Seeds Organic

Fail

Prices span $3.38–$12.51, mostly outside the sweet spot, so Flax Seeds Organic is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£81K/yr56K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
79%top-5 click share · 7 brands · 18 sellers

Flapen Score

Flax Seeds Organic against its category

The dotted line is the Grocery average. Past it, Flax Seeds Organic is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flax Seeds Organic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flax Seeds Organic 56K times last year and spent an estimated £81K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
16.8%
Market size, estimated
£81Ka year
Peak month
September1.5× the quietest month
Top search term
flax seeds organic31K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £3.38 to £12.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.55 that is £4K to £6K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£3.38–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #81 within Cooking Ingredients. It carries 960 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#81in Cooking Ingredients
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
960per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Flax Seeds Organic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Sevenhills Wholefoods31%
  • Wholefood Earth21%
  • NKD Living19%
  • TheHealthyTree Company13%
  • Trend Organic8%
  • Linwoods5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Flax Seeds Organic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Flax Seeds Organic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flax seeds organic31K/yr
  • organic flax seeds16K/yr
  • organic flaxseed6K/yr
  • flaxseed organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Flax Seeds Organic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter22%−0.06

Sooo bitter

Bitter tasting flax seed

The flaxseed tasted very bitter. which is a song it has gone off

Smell17%−0.04

The product does NOT smell good

Unpleasant smell

Very bad quality, old seeds and smells are bad, bcs open can't returned

Powdered/Crumbled11%−0.03

the latest bag I brought was hardly milled

Texture/Consistency-Overall11%−0.03

the texture is odd

Indigestion11%−0.03

It's causing diarrhoea

Love

Quality-Overall35%+1.81

Overall, a good quality and versatile pantry item that is easy to use and worth buying again — definitely 5 stars

Excellent Quality

No complaints

Taste-Overall12%+0.16

Good taste

the taste is fresh

The bread tastes great so it does it job

Value For Money10%+0.59

Value for the money

Good value for money

Good price

Advertised Vs Actual Product9%−0.02

As advertised

The Product is exactly as was shown

As described

Nutritional Content5%+0.29

Great source of fibre

The best breakfast addition to go in protein shakes

Good quality and Nutritional

FAQ

Common Flax Seeds Organic questions

Answered from the same tracked data.