Flavoured Water
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Flavoured Water is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £1.2M/yr1.5M searches / yr
- 90-day growth
- +30.0%search demand this quarter
- Competition
- 38%top-5 click share · 8 brands · 86 sellers
Flapen Score
Flavoured Water against its category
The dotted line is the Grocery average. Past it, Flavoured Water is stronger. Inside it, weaker.
Market
The Flavoured Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flavoured Water 1.5M times last year and spent an estimated £1.2M. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +30.0%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £1.2Ma year
- Peak month
- June2.2× the quietest month
- Top search term
- flavoured water519K searches a year
02 · Price
A sale here is worth £5.50.
Listings sell for £5.50 on average, from £0.86 to £16.29. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £5.50 that is £33K to £44K a year per listing.
- Average price
- £5.50under the $15 to $100 sweet spot
- Price range
- £0.86–£16.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £33K–£44K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #87 within Beverage Syrups & Concentrates. It carries 546 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 79%
- Out of stock, average day
- 5.2%
- Average rank
- #87in Beverage Syrups & Concentrates
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 546per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Flavoured Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Radnor Splash Flavoured Water Sugar Free 500ml - Pack of 24 (Strawberry)
- Price
- £11.12
- Rating
- 4.7/5
- Reviews
- 933
- Age
- 8y ago
Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each
- Price
- £13.29
- Rating
- 4.7/5
- Reviews
- 393
- Age
- 1y ago
Volvic Still Natural Mineral Water 6 x 1.5L
- Price
- £3.74
- Rating
- 4.8/5
- Reviews
- 1,562
- Age
- 10y ago
Volvic Touch of Fruit Apple & Blackcurrant Sugar Free Still Flavoured Water Multipack 6x1.5L
- Price
- £5.21
- Rating
- 4.9/5
- Reviews
- 252
- Age
- 5y ago
Volvic Touch of Fruit Summer Fruits Sugar Free Still Flavoured Water Multipack 6x1.5L
- Price
- £5.38
- Rating
- 4.8/5
- Reviews
- 528
- Age
- 8y ago
Trending
90-day click momentum
JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Red Poppy)
- Price
- £16.29
- Rating
- 4.8/5
- Reviews
- 3,694
- Age
- 2y ago
Radnor Splash Cherry 6 x 500ml
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 3mo ago
Volvic Touch of Fruit Apple & Blackcurrant Sugar Free Still Flavoured Water Multipack 6x1.5L
- Price
- £5.21
- Rating
- 4.9/5
- Reviews
- 252
- Age
- 5y ago
Volvic Touch of Fruit Peach & Raspberry Sugar Free Still Flavoured Water Multipack 6x1.5L
- Price
- £5.37
- Rating
- 4.8/5
- Reviews
- 228
- Age
- 4y ago
Volvic Touch of Fruit Strawberry Sugar Free Still Flavoured Water Multipack 12 x 500ml
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 8y ago
Newest
by launch dateRadnor Splash Cherry 6 x 500ml
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 3mo ago
Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 4 of Each
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago
Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each
- Price
- £13.29
- Rating
- 4.7/5
- Reviews
- 393
- Age
- 1y ago
Volvic Touch of Fruit Sugar Free Cherry Flavoured Water 6 x 1.5
- Price
- £5.68
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 1y ago
Morrisons Still Raspberry & Blackberry Flavoured Spring Water 1l
- Price
- £0.87
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
86
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
2%
- Volvic48%
- Radnor Hills38%
- Morrisons6%
- Aqua Splash3%
- Highland Spring2%
- JAN & JUL1%
- Open — no brand owns it (2 brands, 2%)
Demand
Flavoured Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
Search terms
Top Flavoured Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flavoured water519K/yr
- radnor splash flavoured water185K/yr
- volvic flavoured water119K/yr
- volvic199K/yr
- radnor splash86K/yr
- volvic water103K/yr
- radnor40K/yr
- volvic water 1.5 litre49K/yr
- strawberry water27K/yr
- flavoured water 24 pack21K/yr
Reviews and returns
What reviews say buyers love and hate about Flavoured Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes really strong for flavoured water & synthetic
Did not like the taste at all
Water taste isnt the same as fbs s
I really didn't like this flavour
Flavoured water
Not as strong strawberry flavour as other brands
Only thing is the price goes up
it isn't worth more than that to me
But got it for £5.88 went to order more
Water
Not sugar free as its states in the description
bit too sweet
there's room for a less sweet version
Love
Great taste
Water tastes nice
Taste really refreshing
Good value for money
Great value for money
Good price
Great flavour
Excellent flavoured water
good range of flavours
Very refreshing
Nice refreshing taste
Refreshing drink
Always consistent quality
Quality product
Great variety
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flavoured Water questions
Answered from the same tracked data.