How competitive is the Flavoured Water niche on Amazon United Kingdom?

8 brands and 86 sellers compete in Flavoured Water on Amazon United Kingdom. The top 5 Flavoured Water products take 38% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Flavoured Water?

Flavoured Water buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Flavoured Water niche?

Flavoured Water sells for £5.50 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.86–£16.29. The average incumbent carries 546 reviews — the moat a new listing must climb.

Flavoured Water

Flavoured Water clears our launch bar: a $1.2M/yr market growing +30.0% this quarter with returns at 0.0%.

Flapen Score

Launch it

This niche Category average

Is Flavoured Water profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flavoured Water is a £1.2M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 60/100.

Flavoured Water: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +30.0% over the last 90 days and 14.4% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr400K

Search volume / yr+30.0%1.5M

Conversion rate14.4%

Avg price£5.50

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 86

Top-5 product click share38%

Open market3%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 38 products

Top Flavoured Water products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Radnor Splash Flavoured Water Sugar Free 500ml - Pack of 24 (Strawberry)

Price: £11.12
Rating: 4.7/5
Reviews: 933
Age: 8y ago

Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each

Price: £13.29
Rating: 4.7/5
Reviews: 393
Age: 1y ago

Volvic Still Natural Mineral Water 6 x 1.5L

Price: £3.74
Rating: 4.8/5
Reviews: 1,562
Age: 10y ago

Volvic Touch of Fruit Apple & Blackcurrant Sugar Free Still Flavoured Water Multipack 6x1.5L

Price: £5.21
Rating: 4.9/5
Reviews: 252
Age: 5y ago

Volvic Touch of Fruit Summer Fruits Sugar Free Still Flavoured Water Multipack 6x1.5L

Price: £5.38
Rating: 4.8/5
Reviews: 528
Age: 8y ago

Newest

by launch date

Radnor Splash Cherry 6 x 500ml

Price: £2.41
Rating: 4.6/5
Reviews: 13
Age: 3mo ago

Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 4 of Each

Price: £8.29
Rating: 4.6/5
Reviews: 62
Age: 1y ago

Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each

Price: £13.29
Rating: 4.7/5
Reviews: 393
Age: 1y ago

Volvic Touch of Fruit Sugar Free Cherry Flavoured Water 6 x 1.5

Price: £5.68
Rating: 4.7/5
Reviews: 180
Age: 1y ago

Morrisons Still Raspberry & Blackberry Flavoured Spring Water 1l

Price: £0.87
Rating: 4.7/5
Reviews: 183
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

Volvic48%
Radnor Hills38%
Morrisons6%
Aqua Splash3%
Highland Spring2%
JAN & JUL1%
Open — no brand owns it (2 brands, 2%)

Flavoured Water demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR14.4%Products38Brands8Top 5 Brands97%OOS Rate5.2%Rating4.7★Reviews546Avg BSR#87

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Top Flavoured Water search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flavoured water519K/yr +39.2%8.9% conv.
radnor splash flavoured water185K/yr +31.4%8.7% conv.
volvic flavoured water119K/yr +59.1%17.0% conv.
volvic199K/yr -9.8%13.6% conv.
radnor splash86K/yr +20.0%5.8% conv.
volvic water103K/yr +8.3%9.0% conv.
radnor40K/yr +13.0%6.9% conv.
volvic water 1.5 litre49K/yr -1.0%13.0% conv.
strawberry water27K/yr +29.7%10.1% conv.
flavoured water 24 pack21K/yr +100.3%4.6% conv.

What reviews say buyers love and hate about Flavoured Water

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall32%

“Great taste”

Value For Money23%

“Good value for money”

Flavor18%

“Great flavour”

Freshness8%

“Very refreshing”

Quality-Overall5%

“Always consistent quality”

What buyers complain about

76% of reviews

Taste-Overall24%

“Tastes really strong for flavoured water & synthetic”

Flavor15%

“I really didn't like this flavour”

Value For Money14%

“Only thing is the price goes up”

Dilute/Watery8%

“Water”

Sweetness6%

“Not sugar free as its states in the description”

Common Flavoured Water questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flavoured Water 60/100 on Amazon United Kingdom — Launch it. The niche generates £1.2M/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +30.0% over the last 90 days.