flavoured water
Launch itA $1.2M/yr market growing +30.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.5M searches
Competition
Great38%top-5 click share — an open shelf
Review moat
Good545.84avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£0.86–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flavoured water is a £1.2M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flavoured water market data
- Units sold / yr
- 300K–400K
- avg 6,000–8,000/product
- Revenue / yr
- £1.6M–£2.2M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 50%
- Out of stock
- 5.2%
- Avg brand age
- 60 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
86
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
2%
- Volvic48%
- Radnor Hills38%
- Morrisons6%
- Aqua Splash3%
- Highland Spring2%
- JAN & JUL1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
Top flavoured water search terms
- flavoured water519K/yr
- radnor splash flavoured water185K/yr
- volvic flavoured water119K/yr
- volvic199K/yr
- radnor splash86K/yr
- volvic water103K/yr
- radnor40K/yr
- volvic water 1.5 litre49K/yr
- strawberry water27K/yr
- flavoured water 24 pack21K/yr
Top flavoured water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Radnor Splash Flavoured Water Sugar Free 500ml - Pack of 24 (Strawberry)
Radnor Hills£11.124.7★933 rev
Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each
Radnor Hills£13.294.7★393 rev
Volvic Still Natural Mineral Water 6 x 1.5L
Volvic£3.744.8★1,562 rev
Volvic Touch of Fruit Apple & Blackcurrant Sugar Free Still Flavoured Water Multipack 6x1.5L
Volvic£5.214.9★252 rev
Volvic Touch of Fruit Summer Fruits Sugar Free Still Flavoured Water Multipack 6x1.5L
Volvic£5.384.8★528 rev
Newest
by launch date
Radnor Splash Cherry 6 x 500ml
Radnor Hills£2.4113 rev
Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 4 of Each
Radnor Hills£8.2962 rev
Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each
Radnor Hills£13.29393 rev
Volvic Touch of Fruit Sugar Free Cherry Flavoured Water 6 x 1.5
Volvic£5.68180 rev
Morrisons Still Raspberry & Blackberry Flavoured Spring Water 1l
Morrisons£0.87183 rev
Trending
90-day click momentum
JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Red Poppy)
JAN & JUL£16.294.8★
Radnor Splash Cherry 6 x 500ml
Radnor Hills£2.414.6★
Volvic Touch of Fruit Apple & Blackcurrant Sugar Free Still Flavoured Water Multipack 6x1.5L
Volvic£5.214.9★
Volvic Touch of Fruit Peach & Raspberry Sugar Free Still Flavoured Water Multipack 6x1.5L
Volvic£5.374.8★
Volvic Touch of Fruit Strawberry Sugar Free Still Flavoured Water Multipack 12 x 500ml
Volvic£6.494.6★
What buyers say about flavoured water
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Good value for money”
“Great flavour”
“Very refreshing”
“Always consistent quality”
“Fruity and sweet”
“This is secound order very happy delivered early bottles are big enough to carry”
“As described”
“Great drinkable flavours rather than other water brands”
“Was just a pound a bottle excellent”
What buyers complain about
“Tastes really strong for flavoured water & synthetic”
“I really didn't like this flavour”
“Only thing is the price goes up”
“Water”
“Not sugar free as its states in the description”
“not sugar on it”
“Wow really wet”
“for some people that may mean the drink is contaminated or damaged”
“Too strong & synthetic”
Common questions
- Is flavoured water profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.0%. Flapen's verdict: Launch it (60/100).
- How competitive is the flavoured water niche?
- 8 brands and 86 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in flavoured water?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for flavoured water peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the flavoured water niche?
- Listings span £0.86–£16.29; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.