flavoured vodka
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£18.07avg listing price — sweet spot $15–$100
Price range
Good£7.86–£33.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good783.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good£372K£372K/yr · 438K searches
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flavoured vodka is a £372K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flavoured vodka market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £452K–£542K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Ciroc69%
- J.J. Whitley24%
- Smirnoff7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top flavoured vodka search terms
- ciroc vodka91K/yr
- flavoured vodka136K/yr
- ciroc70K/yr
- jj whitley vodka40K/yr
- jj vodka29K/yr
- blue raspberry vodka12K/yr
- vodka flavoured14K/yr
- vodka ciroc5K/yr
- flavoured alcohol8K/yr
- jj whitley7K/yr
Top flavoured vodka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cîroc Premium Vodka | 40% vol | 70cl | Distilled 5 Times | Exceptionally Smooth | Fresh Citrus Flavour | Packaging May Vary
Ciroc£20.344.8★3,541 rev
Cîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus
Ciroc£20.074.8★72 rev
Cîroc Coconut Vodka | 37.5% vol | 70cl | Ultra-Premium Flavoured Vodka | Notes of Creamy Coconut | Delicious & Elegantly Smooth | Packaging May Vary
Ciroc£19.534.8★485 rev
JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix
J.J. Whitley£12.934.6★104 rev
JJ Vodka Rhubarb & Custard 70cl
J.J. Whitley£9.224.3★187 rev
Newest
by launch dateCîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus
Ciroc£20.0772 rev
Smirnoff Miami Peach | 35% vol | 70cl | Juicy Peach & Citrus Flavours | Coral-coloured | Perfect for Brunches & BBQs
Smirnoff£14.1864 rev
JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix
J.J. Whitley£12.93104 rev
JJ Raspberry Vodka | 32% | 1L | Vodka Mix Spirit Drink
J.J. Whitley£17.6567 rev
JJ Vodka Rhubarb & Custard 70cl
J.J. Whitley£9.22187 rev
Trending
90-day click momentumCîroc Coconut Vodka | 37.5% vol | 70cl | Ultra-Premium Flavoured Vodka | Notes of Creamy Coconut | Delicious & Elegantly Smooth | Packaging May Vary
Ciroc£19.534.8★
Cîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus
Ciroc£20.074.8★
Cîroc Premium Vodka | 40% vol | 70cl | Distilled 5 Times | Exceptionally Smooth | Fresh Citrus Flavour | Packaging May Vary
Ciroc£20.344.8★
JJ Vodka Rhubarb & Custard 70cl
J.J. Whitley£9.224.3★
Ciroc Vodka New & Ready to Serve Cosmopolitan Cocktail 17.5% vol 50cl Ready to Drink Vodka Mixed with Cranberry Juice and Orange Flavours Bar Quality Cocktails Perfect for Hosting
Ciroc£7.864.5★
What buyers say about flavoured vodka
What buyers praise and complain about, mined from review topics.What buyers love
“Great value and lovely drink”
“Very tasty”
“Great value for money”
“Great flavour”
“Bought as a gift,looks pretty”
“Great value and quality great drink”
“The marshmallow flavour is sweet, smooth, and just the right amount of fun”
“Love this drink with fizzy lemon and lime, very refreshing for summer too”
“Very pretty too”
“It also works surprisingly well if you drop in some frozen raspberries to keep it cold”
What buyers complain about
“Not a great taste”
“not a great flavour”
“Poor quality and taste”
“too easy to drink too much of”
“Too sweet and too little realistic cherry flavour”
Common questions
- Is flavoured vodka profitable to sell on Amazon United Kingdom?
- The niche generates £372K/yr across 17 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the flavoured vodka niche?
- 3 brands and 56 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flavoured vodka?
- Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.3%.
- When does demand for flavoured vodka peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the flavoured vodka niche?
- Listings span £7.86–£33.37; the average listing price is £18.07 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.