How competitive is the Flavoured Vodka niche on Amazon United Kingdom?

3 brands and 56 sellers compete in Flavoured Vodka on Amazon United Kingdom. The top 5 Flavoured Vodka products take 70% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Flavoured Vodka?

Flavoured Vodka buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Flavoured Vodka niche?

Flavoured Vodka sells for £18.07 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.86–£33.37. The average incumbent carries 784 reviews — the moat a new listing must climb.

Flavoured Vodka

brand-locked demand (top 5 brands take 100% of clicks) — Flavoured Vodka doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Flavoured Vodka profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flavoured Vodka is a £372K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Flavoured Vodka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.3% over the last 90 days and 4.7% of searches end in a purchase.

£372K

revenue / yr

Units sold / yr30K

Search volume / yr+12.3%438K

Conversion rate4.7%

Avg price£18.07

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 56

Top-5 product click share70%

Open market0%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Top Flavoured Vodka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cîroc Premium Vodka | 40% vol | 70cl | Distilled 5 Times | Exceptionally Smooth | Fresh Citrus Flavour | Packaging May Vary

Price: £20.34
Rating: 4.8/5
Reviews: 3,541
Age: 14y ago

Cîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus

Price: £20.07
Rating: 4.8/5
Reviews: 72
Age: 1y ago

Cîroc Coconut Vodka | 37.5% vol | 70cl | Ultra-Premium Flavoured Vodka | Notes of Creamy Coconut | Delicious & Elegantly Smooth | Packaging May Vary

Price: £19.53
Rating: 4.8/5
Reviews: 485
Age: 13y ago

JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix

Price: £12.93
Rating: 4.6/5
Reviews: 104
Age: 1y ago

JJ Vodka Rhubarb & Custard 70cl

Price: £9.22
Rating: 4.3/5
Reviews: 187
Age: 1y ago

Newest

by launch date

Cîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus

Price: £20.07
Rating: 4.8/5
Reviews: 72
Age: 1y ago

Smirnoff Miami Peach | 35% vol | 70cl | Juicy Peach & Citrus Flavours | Coral-coloured | Perfect for Brunches & BBQs

Price: £14.18
Rating: 4.6/5
Reviews: 64
Age: 1y ago

JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix

Price: £12.93
Rating: 4.6/5
Reviews: 104
Age: 1y ago

JJ Raspberry Vodka | 32% | 1L | Vodka Mix Spirit Drink

Price: £17.65
Rating: 4.7/5
Reviews: 67
Age: 1y ago

JJ Vodka Rhubarb & Custard 70cl

Price: £9.22
Rating: 4.3/5
Reviews: 187
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Ciroc69%
J.J. Whitley24%
Smirnoff7%

Flavoured Vodka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume438KCVR4.7%Products17Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews784Avg BSR#31

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Flavoured Vodka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ciroc vodka91K/yr +50.7%6.1% conv.
flavoured vodka136K/yr +4.2%2.0% conv.
ciroc70K/yr +54.7%4.3% conv.
jj whitley vodka40K/yr -20.8%6.0% conv.
jj vodka29K/yr -6.4%3.9% conv.
blue raspberry vodka12K/yr +51.1%3.7% conv.
vodka flavoured14K/yr +34.0%3.0% conv.
vodka ciroc5K/yr +68.9%6.5% conv.
flavoured alcohol8K/yr -47.4%0.0% conv.
jj whitley7K/yr -56.0%2.3% conv.

What reviews say buyers love and hate about Flavoured Vodka

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Alcohol Flavor27%

“Great value and lovely drink”

Taste-Overall24%

“Very tasty”

Value For Money22%

“Great value for money”

Flavor13%

“Great flavour”

Gifting Purpose5%

“Bought as a gift,looks pretty”

What buyers complain about

90% of reviews

Taste-Overall55%

“Not a great taste”

Flavor20%

“not a great flavour”

Quality-Overall5%

“Poor quality and taste”

Ease Of Use5%

“too easy to drink too much of”

Sweetness5%

“Too sweet and too little realistic cherry flavour”

Common Flavoured Vodka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flavoured Vodka 46/100 on Amazon United Kingdom — Skip it. The niche generates £372K/yr across 17 tracked products. Search demand moved +12.3% over the last 90 days.