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Flavoured Vodka

Fail

The top 5 brands take 100% of clicks, so Flavoured Vodka is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£372K/yr438K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
70%top-5 click share · 3 brands · 56 sellers

Flapen Score

Flavoured Vodka against its category

The dotted line is the Grocery average. Past it, Flavoured Vodka is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flavoured Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flavoured Vodka 438K times last year and spent an estimated £372K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
4.7%
Market size, estimated
£372Ka year
Peak month
December4.2× the quietest month
Top search term
ciroc vodka91K searches a year

02 · Price

A sale here is worth £18.07.

Listings sell for £18.07 on average, from £7.86 to £33.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £18.07 that is £9K to £14K a year per listing.

Average price
£18.07inside the $15 to $100 sweet spot
Price range
£7.86–£33.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 784 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
784per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Flavoured Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£37K£74K£111K£149K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Ciroc69%
  • J.J. Whitley24%
  • Smirnoff7%

Demand

Flavoured Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Flavoured Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ciroc vodka91K/yr
  • flavoured vodka136K/yr
  • ciroc70K/yr
  • jj whitley vodka40K/yr
  • jj vodka29K/yr
  • blue raspberry vodka12K/yr
  • vodka flavoured14K/yr
  • vodka ciroc5K/yr
  • flavoured alcohol8K/yr
  • jj whitley7K/yr

Reviews and returns

What reviews say buyers love and hate about Flavoured Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall55%−0.07

Not a great taste

didn't really taste the marshmallow much

Taste not as expected

Flavor20%−0.06

not a great flavour

Bad flavour

Poor flavour and not as strong so disappointing

Quality-Overall5%−0.01

Poor quality and taste

Ease Of Use5%+0.09

too easy to drink too much of

Sweetness5%−0.02

Too sweet and too little realistic cherry flavour

Love

Alcohol Flavor27%+1.70

Great value and lovely drink

was told it was very enjoyable drink

Good and refined drink

Taste-Overall24%−0.07

Very tasty

It tastes amazing

Smooth taste

Value For Money22%+2.02

Great value for money

Good value

Excellent value

Flavor13%−0.06

Great flavour

very nice flavour to it goes very well with fanta twist

The marshmallow flavour is sweet, smooth, and just the right amount of fun—tastes like childhood nostalgia with a grown-up twist

Gifting Purpose5%+0.62

Bought as a gift,looks pretty

Gift

Lovely gift

FAQ

Common Flavoured Vodka questions

Answered from the same tracked data.