Skip to content

Flavoured Sparkling Water

Maybe

Returns run at only 0.0% of orders. But products sell for $8.13 on average, outside the sweet spot, so Flavoured Sparkling Water is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£246K/yr220K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
45%top-5 click share · 14 brands · 67 sellers

Flapen Score

Flavoured Sparkling Water against its category

The dotted line is the Grocery average. Past it, Flavoured Sparkling Water is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flavoured Sparkling Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flavoured Sparkling Water 220K times last year and spent an estimated £246K. The top 5 brands take 68% of clicks. Demand peaks in Apr. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
13.8%
Market size, estimated
£246Ka year
Peak month
April3.0× the quietest month
Top search term
flavoured sparkling water60K searches a year

02 · Price

A sale here is worth £8.13.

Listings sell for £8.13 on average, from £0.66 to £20.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.13 that is £4K to £6K a year per listing.

Average price
£8.13under the $15 to $100 sweet spot
Price range
£0.66–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #53 within Juice & Smoothies. It carries 1,066 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
88%
Out of stock, average day
3.3%
Average rank
#53in Juice & Smoothies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,066per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Flavoured Sparkling Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

67

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

26%

  • Morrisons21%
  • Rubicon20%
  • AQUA Libra14%
  • Flawsome7%
  • by Amazon6%
  • GreHom6%

Demand

Flavoured Sparkling Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 3.0×

Search terms

Top Flavoured Sparkling Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flavoured sparkling water60K/yr
  • sparkling flavoured water53K/yr
  • healthy drinks30K/yr
  • sparkling water flavoured17K/yr
  • rubicon spring12K/yr
  • flavoured water can7K/yr
  • flawsome drinks7K/yr
  • fizzy flavoured water5K/yr
  • amazon flavoured water5K/yr
  • rubicon water3K/yr

Reviews and returns

What reviews say buyers love and hate about Flavoured Sparkling Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.26

Very tasteless

Not much taste

Bland taste

Flavor16%−0.04

Awful flavour

Flavour is very weak

Subtle flavour

Value For Money7%+1.20

Expensive

over priced

Little expensive

Sweetness6%

It is not overly sweet

Not sweet

To much sugar for me

Advertised Vs Actual Product3%

Not quite what it says on the tin

False information

might explain why its not sparking as advertised

Love

Taste-Overall25%−0.26

Excellent taste

Tasty and healthy

Loved the flavours, very refreshing, especially the mint ones

Flavor19%−0.04

Awesome flavour

Fresh Flavourful

The flavours are subtle

Freshness14%+1.83

Very refreshing

Freshness and natural product

Great fresh taste

Value For Money11%+1.20

Good value for money

Great Value

Fair price

Alcohol Flavor6%+0.58

Awesome drink

Alcohol free

Nice selection of good tasting drinks

FAQ

Common Flavoured Sparkling Water questions

Answered from the same tracked data.