flavoured sparkling water
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,066.09avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Market size
Okay£246K£246K/yr · 220K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.66–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.13avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flavoured sparkling water is a £246K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flavoured sparkling water market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £244K–£325K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 66%
- Out of stock
- 3.3%
- Avg brand age
- 61 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
67
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
26%
- Morrisons21%
- Rubicon20%
- AQUA Libra14%
- Flawsome7%
- by Amazon6%
- GreHom6%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — +25.4% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 3.0×
Top flavoured sparkling water search terms
- flavoured sparkling water60K/yr
- sparkling flavoured water53K/yr
- healthy drinks30K/yr
- sparkling water flavoured17K/yr
- rubicon spring12K/yr
- flavoured water can7K/yr
- flawsome drinks7K/yr
- fizzy flavoured water5K/yr
- amazon flavoured water5K/yr
- rubicon water3K/yr
Top flavoured sparkling water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aqua Libra Variety Pack Sparkling Water | 330ml Can | 12 Pack
AQUA Libra£6.654.3★265 rev
Morrisons No Added Sugar Sparkling Raspberry and Blackberry Flavoured Spring Water 1000 ml
Morrisons£0.864.6★1,649 rev
Rubicon Spring 12 Pack Black Cherry Raspberry Sparkling Spring Water with Real Fruit Juice & Natural Flavours Only 9 Calories - 12 x 330ml Multipack Cans
Rubicon£5.524.6★3,191 rev
Rubicon Spring 12 Pack Orange Mango Sparkling Spring Water with Real Fruit Juice & Natural Flavours Only 9 Calories - 12 x 330ml Multipack Cans
Rubicon£5.584.6★1,606 rev
Morrisons Sparkling Passion Fruit & Mango Flavoured Spring Water 1l
GreHom£0.914.6★287 rev
Newest
by launch date
DASH Water Cherry - 12 x Cherry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)
Dash Water£7.55133 rev
Rubicon Sparkling Spring Water Mixed Pack 500ml 16 Bottles
Kandy Collection£16.1434 rev
Aqua Libra Variety Pack Sparkling Water | 330ml Can | 12 Pack
AQUA Libra£6.65265 rev
San Pellegrino Italian Sparkling Drinks Zero Peach & Clementine 12x330ml
San Pellegrino£7.17328 rev
Ocean Spray Pink Cranberry and Raspberry Sparkling Water - 1L - Fruit Flavoured Beverage - Made with Sparkling Water - Low Calorie Soft Drink
Ocean Spray£0.80221 rev
Trending
90-day click momentumDASH Water Cherry - 12 x Cherry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)
Dash Water£7.554.2★
Aqua Libra Variety Pack Sparkling Water | 330ml Can | 12 Pack
AQUA Libra£6.654.3★
San Pellegrino Essenza Lightly Flavoured Sparkling Water Cherry 24x330ml
San Pellegrino£13.054.3★
San Pellegrino Italian Sparkling Drinks Zero Peach & Clementine 12x330ml
San Pellegrino£7.174.5★
Rubicon Sparkling Spring Water Mixed Pack 500ml 16 Bottles
Kandy Collection£16.144.7★
What buyers say about flavoured sparkling water
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Awesome flavour”
“Very refreshing”
“Good value for money”
“Awesome drink”
“Good juice quality”
“Sugar free”
“A healthy option”
“Convenient size”
“Delicious and hydrating”
What buyers complain about
“Very tasteless”
“Awful flavour”
“Expensive”
“It is not overly sweet”
“Not quite what it says on the tin”
“not the best”
“exploding cans”
“Light & fruity- better than my normal fizz which isn't healthy”
“more difficult to find”
“Please make products without artificial sweeteners”
Common questions
- Is flavoured sparkling water profitable to sell on Amazon United Kingdom?
- The niche generates £246K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the flavoured sparkling water niche?
- 14 brands and 67 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in flavoured sparkling water?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for flavoured sparkling water peak?
- Demand peaks in Apr; the busiest month runs 3.0× the quietest.
- What does it cost to enter the flavoured sparkling water niche?
- Listings span £0.66–£20.75; the average listing price is £8.13 (sweet spot $15–$100). The average incumbent carries 1,066 reviews — the moat a new listing must climb.