Flatbread
FailPrices span $1.13–$3.08, mostly outside the sweet spot, so Flatbread is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £67K/yr144K searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 35 sellers
Flapen Score
Flatbread against its category
The dotted line is the Grocery average. Past it, Flatbread is stronger. Inside it, weaker.
Market
The Flatbread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flatbread 144K times last year and spent an estimated £67K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 25.5% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 25.5%
- Market size, estimated
- £67Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- flatbread76K searches a year
02 · Price
A sale here is worth £1.82.
Listings sell for £1.82 on average, from £1.13 to £3.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £1.82 that is £5K to £5K a year per listing.
- Average price
- £1.82under the $15 to $100 sweet spot
- Price range
- £1.13–£3.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £5K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #247 within Bakery. It carries 129 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #247in Bakery
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 129per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Flatbread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Deli Kitchen 4 Greek Style Flatbreads
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 6y ago

Deli Kitchen 2 Persian Style Flatbreads
- Price
- £1.37
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 2y ago

Morrisons Plain Flatbreads 2pk 150g
- Price
- £1.53
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago

Deli Kitchen 2 Lebanese Style Flatbreads
- Price
- £1.39
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Elviart Pita Classic Greek Flat Bread 10 Pieces (Frozen)
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 15y ago
Trending
estimated 90-day click momentum
Morrisons Plain Flatbreads 2pk 150g
- Price
- £1.53
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago

4 Soft Flatbreads
- Price
- £1.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Crosta Mollica Durum Wheat Piadina 300g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 5y ago

Deli Kitchen 2 Lebanese Style Flatbreads
- Price
- £1.39
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Morrisons Garlic Flatbread 234g
- Price
- £2.12
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 11mo ago
Newest
by launch date
4 Soft Flatbreads
- Price
- £1.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons Plain Flatbreads 2pk 150g
- Price
- £1.53
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago

Morrisons Sunblush Tomato & Garlic Flatbread 243g
- Price
- £2.12
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 10mo ago

Morrisons Garlic Flatbread 234g
- Price
- £2.12
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 11mo ago

Deli Kitchen 2 Lebanese Style Flatbreads
- Price
- £1.39
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
35
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
2%
- Deli Kitchen63%
- Morrisons19%
- Warburtons5%
- Elviart4%
- Schwartz3%
- Crosta & Mollica3%
- Open — no brand owns it (1 brand, 2%)
Demand
Flatbread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Flatbread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flatbread76K/yr
- flat bread33K/yr
- gyros9K/yr
- flatbreads6K/yr
- flat breads4K/yr
- greek flatbread3K/yr
- greek bread3K/yr
- gyro4K/yr
- kebab bread3K/yr
- deli kitchen3K/yr
Reviews and returns
What reviews say buyers love and hate about Flatbread
We read the reviews and the return reasons for every product selling here.
“No taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flatbread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









