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Flatbread

Fail

Prices span $1.13–$3.08, mostly outside the sweet spot, so Flatbread is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£67K/yr144K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
76%top-5 click share · 7 brands · 35 sellers

Flapen Score

Flatbread against its category

The dotted line is the Grocery average. Past it, Flatbread is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flatbread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flatbread 144K times last year and spent an estimated £67K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

25.5% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
25.5%
Market size, estimated
£67Ka year
Peak month
November2.4× the quietest month
Top search term
flatbread76K searches a year

02 · Price

A sale here is worth £1.82.

Listings sell for £1.82 on average, from £1.13 to £3.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £1.82 that is £5K to £5K a year per listing.

Average price
£1.82under the $15 to $100 sweet spot
Price range
£1.13–£3.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£5K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #247 within Bakery. It carries 129 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#247in Bakery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
129per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

35

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Deli Kitchen63%
  • Morrisons19%
  • Warburtons5%
  • Elviart4%
  • Schwartz3%
  • Crosta & Mollica3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Flatbread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Flatbread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flatbread76K/yr
  • flat bread33K/yr
  • gyros9K/yr
  • flatbreads6K/yr
  • flat breads4K/yr
  • greek flatbread3K/yr
  • greek bread3K/yr
  • gyro4K/yr
  • kebab bread3K/yr
  • deli kitchen3K/yr

Reviews and returns

What reviews say buyers love and hate about Flatbread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%+2.25

No taste

taste to them that I can't put my finger on

Stale/Rotten/Spoiled20%−0.10

Bland

Moist/Dry20%−0.10

Too dry

Value For Money10%−0.05

so it's quite expensive

Quality-Overall7%−0.03

Not as good as lots of others out there

Love

Taste-Overall42%+2.25

Tasted good

It tastes amazing

It's was tasty

Baking21%+1.11

Tasty and cooks in 10 minutes, you can a other ingredients to it to make a pizza or just delicious bread

Best bread ever

Very nice bread, good flavour

Flavor4%−0.01

Very nice bread, good flavour

Ease Of Use4%+0.38

Tasty quick and easy

Soft Feel4%

Soft bread

FAQ

Common Flatbread questions

Answered from the same tracked data.