Flat White Dolce Gusto Pods
FailThe top 5 brands take 97% of clicks, so Flat White Dolce Gusto Pods is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £271K/yr111K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 159 sellers
Flapen Score
Flat White Dolce Gusto Pods against its category
The dotted line is the Grocery average. Past it, Flat White Dolce Gusto Pods is stronger. Inside it, weaker.
Market
The Flat White Dolce Gusto Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flat White Dolce Gusto Pods 111K times last year and spent an estimated £271K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £271Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- flat white dolce gusto pods36K searches a year
02 · Price
A sale here is worth £16.93.
Listings sell for £16.93 on average, from £5.15 to £25.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £16.93 that is £34K to £42K a year per listing.
- Average price
- £16.93inside the $15 to $100 sweet spot
- Price range
- £5.15–£25.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £34K–£42K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #626 within Coffee. It carries 4,084 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 67%
- Out of stock, average day
- 5.8%
- Average rank
- #626in Coffee
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,084per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Flat White Dolce Gusto Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFE DOLCE GUSTO Flat White Coffee Pods - total of 48 Creamy Coffee Flavoured Pods (3 Packs) 16 Pods
- Price
- £11.61
- Rating
- 4.7/5
- Reviews
- 17,074
- Age
- 7y ago

NESCAFÉ Dolce Gusto Flat White 30 Pods (3 Packs 90 Pods)
- Price
- £20.21
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago

NESCAFE DOLCE GUSTO Flat White Blend Coffee Pods x16 (Pack of 6 Total 96 Pods)
- Price
- £25.06
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 1y ago

Nescafé Dolce Gusto Flat White Coffee Pods 16 Capsules (16 Servings)
- Price
- £5.15
- Rating
- 4.7/5
- Reviews
- 17,074
- Age
- 7y ago

Nescafe Dolce Gusto Flat White 30 Pods
- Price
- £6.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Trending
90-day click momentum
Nescafe Dolce Gusto Flat White 30 Pods
- Price
- £6.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

NESCAFÉ Dolce Gusto Flat White 30 Pods (3 Packs 90 Pods)
- Price
- £20.21
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago

COSTA COFFEE LATTE PODS 4 PACKS (LATTE 10 CAPSULES)
- Price
- £17.91
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 2y ago

NESCAFE DOLCE GUSTO Flat White Blend Coffee Pods x16 (Pack of 6 Total 96 Pods)
- Price
- £25.06
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 1y ago

Tassimo Kenco Flat White Coffee Pods x8 (Pack of 5 Total 40 Drinks)
- Price
- £19.65
- Rating
- 4.8/5
- Reviews
- 1,701
- Age
- 3y ago
Newest
by launch date
NESCAFE DOLCE GUSTO Flat White Blend Coffee Pods x16 (Pack of 6 Total 96 Pods)
- Price
- £25.06
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 1y ago

Buy 10 20 30 50 80 & 100 Compatible With Dolce Gusto Coffee Pods Flat White - SOLD LOOSE
- Price
- £20.12
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 2y ago

COSTA COFFEE LATTE PODS 4 PACKS (LATTE 10 CAPSULES)
- Price
- £17.91
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 2y ago

Tassimo Kenco Flat White Coffee Pods x8 (Pack of 5 Total 40 Drinks)
- Price
- £19.65
- Rating
- 4.8/5
- Reviews
- 1,701
- Age
- 3y ago

NESCAFÉ Dolce Gusto Flat White 30 Pods (3 Packs 90 Pods)
- Price
- £20.21
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
159
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Nescafé Dolce Gusto81%
- STARBUCKS4%
- Costa Coffee4%
- Tassimo4%
- The CoffeeMarket ltd4%
- Nescafe Dolce Gusto Flat White3%
Demand
Flat White Dolce Gusto Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Flat White Dolce Gusto Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flat white dolce gusto pods36K/yr
- flat white18K/yr
- dolce gusto flat white14K/yr
- dolce gusto flat white coffee pods14K/yr
- dolce gusto coffee pods flat white9K/yr
- costa coffee pods dolce gusto7K/yr
- flat white coffee pods6K/yr
- dolce gusto costa coffee pods4K/yr
- dolce gusto coffee pods costa3K/yr
- costa dolce gusto coffee pods1K/yr
Reviews and returns
What reviews say buyers love and hate about Flat White Dolce Gusto Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Of pods were empty very unusual as always been satisfied previously
No longer caramel, just latte
Not a good taste - wish I could find another
it's just a tasteless milk
Honestly tasted like water with a drop of coffee
But they are quite expensive
Costs do fluctuate though
Dissapointing flavour
Honestly tasted like water with a drop of coffee
Love
Tasty coffee
Excellent Taste
Lovely coffee
Great value
Excellent price
Great deal
Really good coffee
Good coffee pods
Nice tasting coffee
Amazing quality and value
Good product
Simply the best
Item received and as described
the product was what I ordered
It is what it says on the box
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
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FAQ
Common Flat White Dolce Gusto Pods questions
Answered from the same tracked data.









