Skip to content

Flat White Dolce Gusto Pods

Fail

The top 5 brands take 97% of clicks, so Flat White Dolce Gusto Pods is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£271K/yr111K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
86%top-5 click share · 6 brands · 159 sellers

Flapen Score

Flat White Dolce Gusto Pods against its category

The dotted line is the Grocery average. Past it, Flat White Dolce Gusto Pods is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat White Dolce Gusto Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flat White Dolce Gusto Pods 111K times last year and spent an estimated £271K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
14.4%
Market size, estimated
£271Ka year
Peak month
September1.6× the quietest month
Top search term
flat white dolce gusto pods36K searches a year

02 · Price

A sale here is worth £16.93.

Listings sell for £16.93 on average, from £5.15 to £25.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £16.93 that is £34K to £42K a year per listing.

Average price
£16.93inside the $15 to $100 sweet spot
Price range
£5.15–£25.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£34K–£42K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #626 within Coffee. It carries 4,084 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
67%
Out of stock, average day
5.8%
Average rank
#626in Coffee
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,084per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Flat White Dolce Gusto Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£163K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

159

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Nescafé Dolce Gusto81%
  • STARBUCKS4%
  • Costa Coffee4%
  • Tassimo4%
  • The CoffeeMarket ltd4%
  • Nescafe Dolce Gusto Flat White3%

Demand

Flat White Dolce Gusto Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Flat White Dolce Gusto Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat white dolce gusto pods36K/yr
  • flat white18K/yr
  • dolce gusto flat white14K/yr
  • dolce gusto flat white coffee pods14K/yr
  • dolce gusto coffee pods flat white9K/yr
  • costa coffee pods dolce gusto7K/yr
  • flat white coffee pods6K/yr
  • dolce gusto costa coffee pods4K/yr
  • dolce gusto coffee pods costa3K/yr
  • costa dolce gusto coffee pods1K/yr

Reviews and returns

What reviews say buyers love and hate about Flat White Dolce Gusto Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled20%−0.06

Of pods were empty very unusual as always been satisfied previously

No longer caramel, just latte

Taste-Overall20%−0.03

Not a good taste - wish I could find another

it's just a tasteless milk

Honestly tasted like water with a drop of coffee

Value For Money15%+3.21

But they are quite expensive

Costs do fluctuate though

Flavor10%−0.03

Dissapointing flavour

Dilute/Watery5%−0.02

Honestly tasted like water with a drop of coffee

Love

Taste-Overall29%−0.03

Tasty coffee

Excellent Taste

Lovely coffee

Value For Money29%+3.21

Great value

Excellent price

Great deal

Caffeine Content11%+1.15

Really good coffee

Good coffee pods

Nice tasting coffee

Quality-Overall10%−0.03

Amazing quality and value

Good product

Simply the best

Advertised Vs Actual Product6%−0.02

Item received and as described

the product was what I ordered

It is what it says on the box

Return

0.1% Return rate 0% Fixable by listing

Product Condition100%▁▁▁▁▁█

FAQ

Common Flat White Dolce Gusto Pods questions

Answered from the same tracked data.