Flat White

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

7.4%

Market size, estimated

£2.5Ma year

Peak month

March10.2× the quietest month

Top search term

dolce gusto coffee pods966K searches a year

Listings sell for £16.91 on average, from £3.97 to £42.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £16.91 that is £68K to £85K a year per listing.

Average price

£16.91inside the $15 to $100 sweet spot

Price range

£3.97–£42.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

£68K–£85K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Coffee. It carries 4,105 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#93in Coffee

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,105per listing

Listings tracked

30

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months