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Flash Spray

Fail

The top 5 brands take 94% of clicks, so Flash Spray is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£234K/yr207K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
59%top-5 click share · 8 brands · 86 sellers

Flapen Score

Flash Spray against its category

The dotted line is the Grocery average. Past it, Flash Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Spray 207K times last year and spent an estimated £234K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
14.5%
Market size, estimated
£234Ka year
Peak month
January5.8× the quietest month
Top search term
flash spray63K searches a year

02 · Price

A sale here is worth £7.78.

Listings sell for £7.78 on average, from £1.68 to £20.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.78 that is £4K to £6K a year per listing.

Average price
£7.78under the $15 to $100 sweet spot
Price range
£1.68–£20.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #420 within Household Cleaners. It carries 199 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
79%
Out of stock, average day
8.8%
Average rank
#420in Household Cleaners
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Flash Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£94K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

86

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • FLASH82%
  • Flash4%
  • Krishna Stores Limited3%
  • Saras Flavours of Asia3%
  • HOCHSTE2%
  • Zoflora2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Flash Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 5.8×

Search terms

Top Flash Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash spray63K/yr
  • flash spray wipe done52K/yr
  • flash kitchen spray19K/yr
  • spray wipe done18K/yr
  • mrs hinch midsummer memories5K/yr
  • flash kitchen8K/yr
  • flash wipe done8K/yr
  • midsummer memories3K/yr
  • flash spray wipe done kitchen5K/yr
  • flash kitchen cleaner spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell32%+2.40

The smell is way too strong

Odd smell

Very intense smell

Value For Money6%−0.01

The product is a little expensive for what it is

The price is similar to supermarkets

Now to expensive

Disinfection3%−0.02

I'm not a fan of this disinfect not keen on the smell much

Stain Resistance3%−0.02

It leaves terrible white marks everywhere

Durability3%+0.09

Gone in a Flash

Love

Smell45%+2.40

Smells fresh

Beautiful Scent

Great smell

Ease Of Cleaning11%+0.29

clothes are clean

Cleans well

a very good cleaning product

Value For Money10%−0.01

Worth every penny

Good Value

Good value for money

Quality-Overall7%+0.35

Excellent product

Great quality reliable product

Quality

Spray/Flow5%+0.49

The spray nozzle works well

Really good multipurpose spray

These sprays are great

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof41%▄▁▁█▇▁
Smell35%▁▁▅▃▂█

The smell is way too strong

Odd smell

Very intense smell

Functionality-Overall6%█▁▁▁▁▁
Maintenance And Repair6%█▁▁▁▁▁
Ease Of Cleaning6%▁▁▁▁█▁

Not sure where Mike H was cleaning

FAQ

Common Flash Spray questions

Answered from the same tracked data.