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Flash Spray

Fail

The top 5 brands take 94% of clicks, so Flash Spray is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£234K/yr207K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
59%top-5 click share · 8 brands · 86 sellers

Flapen Score

Flash Spray against its category

The dotted line is the Grocery average. Past it, Flash Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Spray 207K times last year and spent an estimated £234K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
14.5%
Market size, estimated
£234Ka year
Peak month
January5.8× the quietest month
Top search term
flash spray63K searches a year

02 · Price

A sale here is worth £7.78.

Listings sell for £7.78 on average, from £1.68 to £20.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.78 that is £4K to £6K a year per listing.

Average price
£7.78under the $15 to $100 sweet spot
Price range
£1.68–£20.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #420 within Household Cleaners. It carries 199 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
79%
Out of stock, average day
8.8%
Average rank
#420in Household Cleaners
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
19

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Flash Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£94K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

86

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

4%

  • FLASH82%
  • Flash4%
  • Krishna Stores Limited3%
  • Saras Flavours of Asia3%
  • HOCHSTE2%
  • Zoflora2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Flash Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 5.8×

Search terms

Top Flash Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flash spray63K/yr
  • flash spray wipe done52K/yr
  • flash kitchen spray19K/yr
  • spray wipe done18K/yr
  • mrs hinch midsummer memories5K/yr
  • flash kitchen8K/yr
  • flash wipe done8K/yr
  • midsummer memories3K/yr
  • flash spray wipe done kitchen5K/yr
  • flash kitchen cleaner spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Spray

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.1%of orders come back
“The smell is way too strong”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flash Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data