Skip to content

Flash Magic Eraser

Fail

The top 5 brands take 98% of clicks, so Flash Magic Eraser is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£67K/yr30K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
88%top-5 click share · 6 brands · 37 sellers

Flapen Score

Flash Magic Eraser against its category

The dotted line is the Grocery average. Past it, Flash Magic Eraser is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Magic Eraser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Magic Eraser 30K times last year and spent an estimated £67K. The top 5 brands take 98% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

25.7% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
25.7%
Market size, estimated
£67Ka year
Peak month
August1.8× the quietest month
Top search term
flash magic eraser18K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £3.22 to £25.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £8.67 that is £7K to £9K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£3.22–£25.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #292 within Cleaning Tools. It carries 707 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#292in Cleaning Tools
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
707per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Flash Magic Eraser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • FLASH47%
  • SK INFINITY30%
  • ABL Supplies11%
  • Surfela8%
  • SMITH'S 20152%
  • Frostella2%
  • Open — no brand owns it (0%)

Demand

Flash Magic Eraser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Flash Magic Eraser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash magic eraser18K/yr
  • flash magic eraser sponge9K/yr
  • flash eraser sponge3K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Magic Eraser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.24

Fall apart easily

fell apart

Broke on first use

Quality-Overall16%−0.01

They are just small white sponges of poor quality

Absolutely rubbish

Poor quality

Functionality-Overall9%−0.12

It doesn't work as decribed

Didn't seem very effective

Doesnt work

Value For Money7%

Quite pricey compared to the shops

Not worth the price

Its a waste of money

Strength6%−0.06

They break into pieces easily

Very weak

Not As Strong As They Used To Be

Love

Ease Of Cleaning21%+2.07

Excellent at cleaning

Cleans well

Good cleaning

Quality-Overall17%−0.01

Excellent quality magic erasers - unlike a lot of cheaper versions on here

Good quality sponges

Excellent product

Advertised Vs Actual Product13%+0.87

It does what it says it's going to do

Worked like magic

Exactly what I expected

Value For Money9%

Worth the money

Excellent value

Good value

Ease Of Use8%+0.57

Easy to use

super handy because you get lots of little bits for wiggly corners

Useful

Return

0.1% Return rate 12% Fixable by listing

Functionality-Overall38%▁▅▃▅▆█

It doesn't work as decribed

Didn't seem very effective

Doesnt work

Advertised Vs Actual Product9%█▁▃▁█▁

Doesnt work as advertised

Not as they say on the box

Quite misleading

Quality-Overall9%▁▁█▁▁▁

They are just small white sponges of poor quality

Absolutely rubbish

Poor quality

Durability9%█▅▃▅▁▁

Fall apart easily

fell apart

Broke on first use

Thin9%█▁▇▁▁▁

FAQ

Common Flash Magic Eraser questions

Answered from the same tracked data.