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Flash Bleach Spray

Fail

The top 5 brands take 94% of clicks, so Flash Bleach Spray is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£336K/yr277K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
64%top-5 click share · 6 brands · 116 sellers

Flapen Score

Flash Bleach Spray against its category

The dotted line is the Grocery average. Past it, Flash Bleach Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Bleach Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Bleach Spray 277K times last year and spent an estimated £336K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
20.5%
Market size, estimated
£336Ka year
Peak month
March1.9× the quietest month
Top search term
bleach spray134K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £0.98 to £18.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £5.91 that is £30K to £35K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£0.98–£18.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£30K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #293 within Household Cleaners. It carries 873 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
0.6%
Average rank
#293in Household Cleaners
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
873per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Flash Bleach Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£67K£101K£134K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

116

Top-5 brand share

94%

Top 20: 95%

Top-5 click share

64%

Top 20: 100%

Open market

1%

  • Domestos61%
  • FLASH28%
  • --5%
  • Astonish2%
  • Zoflora2%
  • Saras Flavours of Asia1%
  • Open — no brand owns it (1%)

Demand

Flash Bleach Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Search terms

Top Flash Bleach Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleach spray134K/yr
  • flash bleach spray29K/yr
  • spray bleach26K/yr
  • domestos bleach spray17K/yr
  • flash bleach13K/yr
  • bleach cleaner8K/yr
  • domestos spray8K/yr
  • bleach spray cleaner11K/yr
  • flash with bleach spray8K/yr
  • bathroom bleach6K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Bleach Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell15%−0.03

smells awfully strong

Smells awful

The smell is so awful its unusable

Value For Money14%−0.01

Cheap prices

not worth it

Waste of money

Leak-Proof8%

Bottle leaked

Leaked out all over hand instead of spraying in any direction

Leaked during delivery

Functionality-Overall7%−0.03

Doesn't remove mold

It Doesn't Work

Unfortunately I dont think it worked great for more stubborn marks

Thickness6%+0.25

Extra thick

or is thick as Domestos

Consistency is thick

Love

Ease Of Cleaning18%+0.98

It cleans as I want it to so I'm happy

Great clean

Cleans well

Value For Money15%−0.01

Excellent worth the money

Good value for money

Best deal

Smell14%−0.03

Works well and smells clean

Beautiful smell

Fresh smelling

Quality-Overall11%+1.34

Overall, this is a reliable, high-quality bleach that does exactly what it promises

Excellent product

First time buying this and its not bad, smells nice, very thick foam and does the job

Advertised Vs Actual Product9%+0.42

As advertised

exactly as described

it does the job

Return

0.0% Return rate 2% Fixable by listing

Leak-Proof64%▃▃▆▅█▇

Bottle leaked

Leaked out all over hand instead of spraying in any direction

Leaked during delivery

Value For Money11%▁▁▄█▁▁

Cheap prices

not worth it

Waste of money

Stain Resistance8%▁█▄▂▁▁

doesnt remove any stains

Moist/Dry4%▁▁▁▆▁█
Contamination3%▁▁▁█▁▁

FAQ

Common Flash Bleach Spray questions

Answered from the same tracked data.