Flapjack
MaybeReturns run at only 0.0% of orders. But demand is soft, at +2.0% this quarter, so Flapjack is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £298K/yr264K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 80 sellers
Flapen Score
Flapjack against its category
The dotted line is the Grocery average. Past it, Flapjack is stronger. Inside it, weaker.
Market
The Flapjack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flapjack 264K times last year and spent an estimated £298K. The top 5 brands take 76% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £298Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- flapjacks152K searches a year
02 · Price
A sale here is worth £14.14.
Listings sell for £14.14 on average, from £1.19 to £24.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £14.14 that is £7K to £11K a year per listing.
- Average price
- £14.14under the $15 to $100 sweet spot
- Price range
- £1.19–£24.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #40 within Bakery. It carries 319 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 83%
- Out of stock, average day
- 1.7%
- Average rank
- #40in Bakery
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 319per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Flapjack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Higates Vegetarian Flapjacks Mixed Case 120g (Box of 30)
- Price
- £18.88
- Rating
- 4.6/5
- Reviews
- 726
- Age
- 7y ago

Food Connections Luxury Mix Flapjack Bars (Box of 30x 100g Bars)
- Price
- £21.18
- Rating
- 4.5/5
- Reviews
- 608
- Age
- 8y ago

Food Connections Classic Mix Flapjack Bars (30x 100g Bars)
- Price
- £21.21
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 8y ago

Olyke Original Oat Flapjacks 95g (Box of 24)
- Price
- £24.08
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 3y ago

Food Connections Better For You* Flapjack Bars (Box of 30x 80g Bars)
- Price
- £19.31
- Rating
- 3.8/5
- Reviews
- 312
- Age
- 3y ago
Trending
90-day click momentum
Brynmor Flapjack Caramel Fudge 20 x 80g | Gluten Free | Wheat Free | Source of Fibre
- Price
- £18.70
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 10y ago

Food Connections Bakewell Flapjack (Pack of 30) Handmade Oat Bar Flapjacks
- Price
- £20.11
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 7mo ago

JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago

Brynmor Gluten Free Flapjacks Mixed Case Selection (20 x 80g)
- Price
- £20.36
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 4y ago

Go Ahead FibreJacks Raspberry Flapjacks 118.9 g (1 Pack of 4 Flapjacks)
- Price
- £1.50
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 3y ago
Newest
by launch date
Food Connections Bakewell Flapjack (Pack of 30) Handmade Oat Bar Flapjacks
- Price
- £20.11
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 7mo ago

PEARLS ASSORTED FLAPJACKS MIX A (Pack of 24) - Cherry & Coconut White Chocolate Sultana Chocolate Original Syrup & Oats | Snack Bars Variety Pack Oat Bars | Cereal Bars Multipack Bulk Fibre Bars
- Price
- £18.95
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 10mo ago

PEARLS ASSORTED FLAPJACKS MIX B (Pack of 24) - Cappuccino Honey Bake Cranberry Burst Yoghurt & Strawberry Coconut Cocoa | Snack Bars Variety Pack Oat Bars | Cereal Bars Multipack Bulk Fibre Bars
- Price
- £18.98
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 10mo ago

RJ ORIGINAL FLAVOUR FLAPJACK BARS (24 x 125g) - Soft Oat Bars Flapjacks Multipack | Fibre Snack Bars Bulk Cereal Bar For Picnic Snacks | Individually Wrapped Flapjacks For Kids
- Price
- £18.95
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 10mo ago

JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg
- Price
- £11.36
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
80
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
18%
- Food Connections28%
- Higates21%
- Morrisons13%
- OLYKE9%
- Pearl's6%
- JB's TREK6%
Demand
Flapjack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Flapjack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flapjacks152K/yr
- flapjack69K/yr
- flapjacks multipack20K/yr
- flapjack bars9K/yr
- flap jacks7K/yr
- flapjax4K/yr
- flap jack4K/yr
Reviews and returns
What reviews say buyers love and hate about Flapjack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dry and crumbly
really dry dont
Very dry
Not the best tasting
The taste has changed
leaves an aftertaste
Way too sweet for me
not as overly sweet as competitive brands
full of sugar
nearly 500 calories is a bit ridiculous
I dont like products that advertise they have a lot of protein in them when the calorie count I ridiculously high
gluten free no
Too expensive
so not good value
Not really value for money
Love
Stunning snack
I liked the variety of flavours
Absolutely delicious
Worth every penny
Amazing value
Good price
Great flavour
Loads of different flavours however the Bakewell ones are definitely my favourite
Good variety of flavours
Very good quality flapjacks well presented
Good variety
GOOD QUALITY
The best tasting protein snack
Good protein content
Overall, these are a delicious, convenient and satisfying high-protein snack
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flapjack questions
Answered from the same tracked data.









