How competitive is the Flapjack niche on Amazon United Kingdom?

13 brands and 80 sellers compete in Flapjack on Amazon United Kingdom. The top 5 Flapjack products take 50% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Flapjack?

Flapjack buyers on Amazon United Kingdom complain most about Moist/Dry, Taste-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Flapjack niche?

Flapjack sells for £14.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£24.12. The average incumbent carries 319 reviews — the moat a new listing must climb.

Flapjack

Flapjack shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Flapjack profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flapjack is a £298K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 57/100.

Flapjack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.0% over the last 90 days and 8.0% of searches end in a purchase.

£298K

revenue / yr

Units sold / yr25K

Search volume / yr+2.0%264K

Conversion rate8.0%

Avg price£14.14

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 80

Top-5 product click share50%

Open market24%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Flapjack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Higates Vegetarian Flapjacks Mixed Case 120g (Box of 30)

Price: £18.88
Rating: 4.6/5
Reviews: 726
Age: 7y ago

Food Connections Luxury Mix Flapjack Bars (Box of 30x 100g Bars)

Price: £21.18
Rating: 4.5/5
Reviews: 608
Age: 8y ago

Food Connections Classic Mix Flapjack Bars (30x 100g Bars)

Price: £21.21
Rating: 4.5/5
Reviews: 780
Age: 8y ago

Olyke Original Oat Flapjacks 95g (Box of 24)

Price: £24.08
Rating: 4.5/5
Reviews: 162
Age: 3y ago

Food Connections Better For You* Flapjack Bars (Box of 30x 80g Bars)

Price: £19.31
Rating: 3.8/5
Reviews: 312
Age: 3y ago

Newest

by launch date

Food Connections Bakewell Flapjack (Pack of 30) Handmade Oat Bar Flapjacks

Price: £20.11
Rating: 4.8/5
Reviews: 27
Age: 7mo ago

PEARLS ASSORTED FLAPJACKS MIX A (Pack of 24) - Cherry & Coconut White Chocolate Sultana Chocolate Original Syrup & Oats | Snack Bars Variety Pack Oat Bars | Cereal Bars Multipack Bulk Fibre Bars

Price: £18.95
Rating: 4.5/5
Reviews: 14
Age: 10mo ago

PEARLS ASSORTED FLAPJACKS MIX B (Pack of 24) - Cappuccino Honey Bake Cranberry Burst Yoghurt & Strawberry Coconut Cocoa | Snack Bars Variety Pack Oat Bars | Cereal Bars Multipack Bulk Fibre Bars

Price: £18.98
Rating: 4.7/5
Reviews: 18
Age: 10mo ago

RJ ORIGINAL FLAVOUR FLAPJACK BARS (24 x 125g) - Soft Oat Bars Flapjacks Multipack | Fibre Snack Bars Bulk Cereal Bar For Picnic Snacks | Individually Wrapped Flapjacks For Kids

Price: £18.95
Rating: 4.4/5
Reviews: 18
Age: 10mo ago

JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg

Price: £11.36
Rating: 4.6/5
Reviews: 348
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

18%

Food Connections28%
Higates21%
Morrisons13%
OLYKE9%
Pearl's6%
JB's TREK6%

Flapjack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR8.0%Products23Brands13Top 5 Brands76%OOS Rate1.7%Rating4.5★Reviews319Avg BSR#40

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Flapjack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flapjacks152K/yr +0.6%5.9% conv.
flapjack69K/yr +3.0%4.2% conv.
flapjacks multipack20K/yr +3.3%3.0% conv.
flapjack bars9K/yr +5.9%1.7% conv.
flap jacks7K/yr +6.9%5.1% conv.
flapjax4K/yr +7.6%1.0% conv.
flap jack4K/yr +14.4%7.0% conv.

What reviews say buyers love and hate about Flapjack

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall39%

“Stunning snack”

Value For Money14%

“Worth every penny”

Flavor8%

“Great flavour”

Quality-Overall5%

“Very good quality flapjacks well presented”

Nutritional Content4%

“The best tasting protein snack”

What buyers complain about

70% of reviews

Moist/Dry18%

“Dry and crumbly”

Taste-Overall16%

“Not the best tasting”

Sweetness8%

“Way too sweet for me”

Nutritional Content6%

“nearly 500 calories is a bit ridiculous”

Value For Money5%

“Too expensive”

Common Flapjack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flapjack 57/100 on Amazon United Kingdom — Worth a look. The niche generates £298K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +2.0% over the last 90 days.