Is fish sauce profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (38/100).

How competitive is the fish sauce niche?

10 brands and 65 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in fish sauce?

Top complaints mined from reviews: Salt Content, Taste-Overall, Smell. The return rate is 0.0%.

When does demand for fish sauce peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the fish sauce niche?

Listings span £1.53–£18.90; the average listing price is £6.72 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.

fish sauce

Skip it

Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good900.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£103K

£103K/yr · 109K searches

Price range

Bad£1.53–£18.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.72

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, fish sauce is a £103K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fish sauce market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £101K–£134K; units × avg price
Conversion rate: 14.1%
Avg BSR: #34
Page quality: 0%
Prime: 71%
Sponsored: 50%
Out of stock: 5.6%
Avg brand age: 84 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Tiparos36%
Squid26%
Blue Dragon24%
Thai Taste4%
Healthy Boy3%
Starry Mart1%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -22.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top fish sauce search terms

fish sauce83K/yr -22.7%11.3% conv.
fish sauce thai12K/yr -19.6%13.7% conv.
thai fish sauce7K/yr -19.4%11.8% conv.
fish sauce for cooking4K/yr -34.1%11.9% conv.
korean fish sauce3K/yr -27.4%6.5% conv.

All search terms

Top fish sauce products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tiparos Thai Fish Sauce 700 ml

Tiparos£5.124.6★831 rev

(725ml Pack) Squid Brand Fish Sauce 725ml

Squid£5.744.7★439 rev

Blue Dragon Fish Sauce 150ml

Blue Dragon£1.954.5★252 rev

Tiparos Brand Fish Sauce - 300ml

Tiparos£3.544.5★256 rev

Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml

Thai Taste£3.934.5★370 rev

Newest

by launch date

Healthy Boy Brand Fish Sauce 300ml Pack of 2 Authentic Thai Seasoning for Cooking and Marinades

Generic£5.090 rev

4mo ago

Daesang Chung Jung One Premium Korean Anchovy Sauce for Kimchi - Salted Gold 1kg | Traditional Ingredient for Authentic Kimchi & Korean Cooking (Pack of 1)

Starry Mart£14.855 rev

1y ago

Healthy Boy Fish Sauce 700ml

Healthy Boy£5.8893 rev

6y ago

Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml

Thai Taste£3.93370 rev

8y ago

(725ml Pack) Squid Brand Fish Sauce 725ml

Squid£5.74439 rev

9y ago

What buyers say about fish sauce

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Very good product my family”

Taste-Overall21%

“The best fish sauce I've tasted”

Spiciness15%

“One of the best fish sauces”

Value For Money9%

“Great value and will last a long time”

Flavor7%

“umami flavour similar to traditional Nam Pla”

Size-Overall5%

“good fish sauce in large size”

Advertised Vs Actual Product4%

“As expected, good product”

Nutritional Content3%

“No carbohydrate”

Cooking Instructions2%

“I find it a solid staple for cooking”

Ease Of Use2%

“easy to pour”

What buyers complain about

Salt Content33%

“Its salt”

Taste-Overall25%

“Horrible taste”

Smell5%

“strong smell”

Common questions

Is fish sauce profitable to sell on Amazon United Kingdom?: The niche generates £103K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (38/100).
How competitive is the fish sauce niche?: 10 brands and 65 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in fish sauce?: Top complaints mined from reviews: Salt Content, Taste-Overall, Smell. The return rate is 0.0%.
When does demand for fish sauce peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the fish sauce niche?: Listings span £1.53–£18.90; the average listing price is £6.72 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.