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Fish Sauce

Fail

Demand is soft, at -22.8% this quarter, so Fish Sauce is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£103K/yr109K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
82%top-5 click share · 10 brands · 65 sellers

Flapen Score

Fish Sauce against its category

The dotted line is the Grocery average. Past it, Fish Sauce is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Sauce 109K times last year and spent an estimated £103K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
14.1%
Market size, estimated
£103Ka year
Peak month
January1.5× the quietest month
Top search term
fish sauce83K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £1.53 to £18.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.72 that is £5K to £7K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£1.53–£18.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #34 within Condiments & Sauces. It carries 901 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
5.6%
Average rank
#34in Condiments & Sauces
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
901per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Fish Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

65

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

6%

  • Tiparos36%
  • Squid26%
  • Blue Dragon24%
  • Thai Taste4%
  • Healthy Boy3%
  • Starry Mart1%
  • Open — no brand owns it (4 brands, 6%)

Demand

Fish Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Fish Sauce search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish sauce83K/yr
  • fish sauce thai12K/yr
  • thai fish sauce7K/yr
  • fish sauce for cooking4K/yr
  • korean fish sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Sauce

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its salt”
A buyer, on “Salt Content”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Fish Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data