Fish Sauce
FailDemand is soft, at -22.8% this quarter, so Fish Sauce is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £103K/yr109K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 65 sellers
Flapen Score
Fish Sauce against its category
The dotted line is the Grocery average. Past it, Fish Sauce is stronger. Inside it, weaker.
Market
The Fish Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Sauce 109K times last year and spent an estimated £103K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £103Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- fish sauce83K searches a year
02 · Price
A sale here is worth £6.72.
Listings sell for £6.72 on average, from £1.53 to £18.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.72 that is £5K to £7K a year per listing.
- Average price
- £6.72under the $15 to $100 sweet spot
- Price range
- £1.53–£18.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #34 within Condiments & Sauces. It carries 901 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 71%
- Out of stock, average day
- 5.6%
- Average rank
- #34in Condiments & Sauces
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 901per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Fish Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tiparos Thai Fish Sauce 700 ml
- Price
- £5.12
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 14y ago

(725ml Pack) Squid Brand Fish Sauce 725ml
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 9y ago

Blue Dragon Fish Sauce 150ml
- Price
- £1.95
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 16y ago

Tiparos Brand Fish Sauce - 300ml
- Price
- £3.54
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 10y ago

Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 8y ago
Trending
90-day click momentum
Healthy Boy Brand Fish Sauce 300ml Pack of 2 Authentic Thai Seasoning for Cooking and Marinades
- Price
- £5.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Daesang Chung Jung One Premium Korean Anchovy Sauce for Kimchi - Salted Gold 1kg | Traditional Ingredient for Authentic Kimchi & Korean Cooking (Pack of 1)
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Blue Dragon Oyster Sauce 150ml | Authentic Rich & Glossy Flavour | Great for Stir Fries Sauces & Marinades
- Price
- £1.53
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 10y ago

Blue Dragon Fish Sauce 150ml
- Price
- £1.95
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 16y ago

Three Crabs Premium Fish Sauce 682ml
- Price
- £14.63
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 13y ago
Newest
by launch date
Healthy Boy Brand Fish Sauce 300ml Pack of 2 Authentic Thai Seasoning for Cooking and Marinades
- Price
- £5.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Daesang Chung Jung One Premium Korean Anchovy Sauce for Kimchi - Salted Gold 1kg | Traditional Ingredient for Authentic Kimchi & Korean Cooking (Pack of 1)
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Healthy Boy Fish Sauce 700ml
- Price
- £5.88
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 6y ago

Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 8y ago

(725ml Pack) Squid Brand Fish Sauce 725ml
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
65
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- Tiparos36%
- Squid26%
- Blue Dragon24%
- Thai Taste4%
- Healthy Boy3%
- Starry Mart1%
- Open — no brand owns it (4 brands, 6%)
Demand
Fish Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Fish Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish sauce83K/yr
- fish sauce thai12K/yr
- thai fish sauce7K/yr
- fish sauce for cooking4K/yr
- korean fish sauce3K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its salt
It has a strong salty
You cant get a lot more salt than that into water
Horrible taste
strong smell
Love
Very good product my family
so no complaints there
good quality
The best fish sauce I've tasted
Great quality fish sauce
Lovely taste
One of the best fish sauces
Good fish sauce
Proper Korean fish sauce
Great value and will last a long time
Good for money
it's reasonably priced
umami flavour similar to traditional Nam Pla
The flavour is spot on and its ideal for Thai cooking, really authentic and adds a great savoury punch
Very nice tasty anchovies unami
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Sauce questions
Answered from the same tracked data.









