How competitive is the Fish Sauce niche on Amazon United Kingdom?

10 brands and 65 sellers compete in Fish Sauce on Amazon United Kingdom. The top 5 Fish Sauce products take 82% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Fish Sauce?

Fish Sauce buyers on Amazon United Kingdom complain most about Salt Content, Taste-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fish Sauce niche?

Fish Sauce sells for £6.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.53–£18.90. The average incumbent carries 901 reviews — the moat a new listing must climb.

Fish Sauce

soft demand (-22.8% this quarter) — Fish Sauce doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fish Sauce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fish Sauce is a £103K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.

Fish Sauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 14.1% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr20K

Search volume / yr-22.8%109K

Conversion rate14.1%

Avg price£6.72

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers10 · 65

Top-5 product click share82%

Open market7%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Fish Sauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tiparos Thai Fish Sauce 700 ml

Price: £5.12
Rating: 4.6/5
Reviews: 831
Age: 14y ago

(725ml Pack) Squid Brand Fish Sauce 725ml

Price: £5.74
Rating: 4.7/5
Reviews: 439
Age: 9y ago

Blue Dragon Fish Sauce 150ml

Price: £1.95
Rating: 4.5/5
Reviews: 252
Age: 16y ago

Tiparos Brand Fish Sauce - 300ml

Price: £3.54
Rating: 4.5/5
Reviews: 256
Age: 10y ago

Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml

Price: £3.93
Rating: 4.5/5
Reviews: 370
Age: 8y ago

Newest

by launch date

Healthy Boy Brand Fish Sauce 300ml Pack of 2 Authentic Thai Seasoning for Cooking and Marinades

Price: £5.09
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Daesang Chung Jung One Premium Korean Anchovy Sauce for Kimchi - Salted Gold 1kg | Traditional Ingredient for Authentic Kimchi & Korean Cooking (Pack of 1)

Price: £14.85
Rating: 4.5/5
Reviews: 5
Age: 1y ago

Healthy Boy Fish Sauce 700ml

Price: £5.88
Rating: 4.7/5
Reviews: 93
Age: 6y ago

Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml

Price: £3.93
Rating: 4.5/5
Reviews: 370
Age: 8y ago

(725ml Pack) Squid Brand Fish Sauce 725ml

Price: £5.74
Rating: 4.7/5
Reviews: 439
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Tiparos36%
Squid26%
Blue Dragon24%
Thai Taste4%
Healthy Boy3%
Starry Mart1%
Open — no brand owns it (4 brands, 6%)

Fish Sauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR14.1%Products14Brands10Top 5 Brands93%OOS Rate5.6%Rating4.6★Reviews901Avg BSR#34

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Fish Sauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fish sauce83K/yr -22.7%11.3% conv.
fish sauce thai12K/yr -19.6%13.7% conv.
thai fish sauce7K/yr -19.4%11.8% conv.
fish sauce for cooking4K/yr -34.1%11.9% conv.
korean fish sauce3K/yr -27.4%6.5% conv.

What reviews say buyers love and hate about Fish Sauce

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Quality-Overall28%

“Very good product my family”

Taste-Overall21%

“The best fish sauce I've tasted”

Spiciness15%

“One of the best fish sauces”

Value For Money9%

“Great value and will last a long time”

Flavor7%

“umami flavour similar to traditional Nam Pla”

What buyers complain about

63% of reviews

Salt Content33%

“Its salt”

Taste-Overall25%

“Horrible taste”

Smell5%

“strong smell”

Common Fish Sauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fish Sauce 38/100 on Amazon United Kingdom — Skip it. The niche generates £103K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.