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Fish Fingers

Maybe

Buyers convert on 30.1% of searches. But prices span $1.15–$8.83, mostly outside the sweet spot, so Fish Fingers is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£210K/yr187K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
48%top-5 click share · 6 brands · 36 sellers

Flapen Score

Fish Fingers against its category

The dotted line is the Grocery average. Past it, Fish Fingers is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Fingers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Fingers 187K times last year and spent an estimated £210K. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

30.1% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
30.1%
Market size, estimated
£210Ka year
Top search term
fish fingers169K searches a year

02 · Price

A sale here is worth £3.73.

Listings sell for £3.73 on average, from £1.15 to £8.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £3.73 that is £11K to £15K a year per listing.

Average price
£3.73under the $15 to $100 sweet spot
Price range
£1.15–£8.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2 within Frozen. It carries 487 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#2in Frozen
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Fish Fingers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

36

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

0%

  • BIRDS EYE50%
  • Morrisons29%
  • Bird's15%
  • Young's3%
  • Iceland2%
  • CO OP1%

Demand

Fish Fingers search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Fish Fingers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish fingers169K/yr
  • cod fish fingers8K/yr
  • fish finger4K/yr
  • fish fingers cod3K/yr
  • fishfingers4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Fingers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%+0.94

No taste awfull

Taste average

not tasty at all

Thickness23%−0.24

didn't like thick batter

Too thin

Fish fingers are quite thin

Chunk/Clump/Collection9%−0.01

More Fish in a Chunky

Cooking Instructions9%+0.79

ignore the cooking instructions they need longer than stated on the pack

Size-Overall9%−0.10

Smaller than a tadpoles todger

Love

Taste-Overall44%+0.94

I just love the taste of haddock

Perfect fish finger taste amazing

Great taste

Crispiness12%+1.13

Tasty and crisp,

Batter is crispy

Great fish finger 😋 butty good quality 👌

Quality-Overall10%−0.01

Very good quality

Always been quality and still are

Quality is one of the best for the fish

Value For Money7%+0.79

Worth the money

White fish good price

ALL WORTH THE PRICE

Size-Overall6%−0.10

Small enough for young children

Perfect size for supper

Great size box

FAQ

Common Fish Fingers questions

Answered from the same tracked data.