How competitive is the Fish Fingers niche on Amazon United Kingdom?

6 brands and 36 sellers compete in Fish Fingers on Amazon United Kingdom. The top 5 Fish Fingers products take 48% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Fish Fingers niche?

Fish Fingers sells for £3.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£8.83. The average incumbent carries 487 reviews — the moat a new listing must climb.

Fish Fingers

Fish Fingers shows searches that convert (30.1% search→purchase), but prices mostly outside the sweet spot ($1.15–$8.83) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Fish Fingers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fish Fingers is a £210K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.

Fish Fingers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.1% over the last 90 days and 30.1% of searches end in a purchase.

£210K

revenue / yr

Units sold / yr80K

Search volume / yr+4.1%187K

Conversion rate30.1%

Avg price£3.73

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 36

Top-5 product click share48%

Open market1%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Top Fish Fingers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons 10 Omega 3 Fish Fingers 300g (Frozen)

Price: £1.15
Rating: 4.4/5
Reviews: 1,548
Age: 10y ago

Morrisons 10 Cod Fish Fingers 300g (Frozen)

Price: £2.43
Rating: 4.4/5
Reviews: 1,028
Age: 5y ago

Birds Eye 8 Crispy Batter Fish Fingers 224g (Frozen)

Price: £1.99
Rating: 4.5/5
Reviews: 2,844
Age: 10y ago

Birds Eye Fish Fingers 350g (Frozen)

Price: £3.28
Rating: 4.2/5
Reviews: 48
Age: 16y ago

Birds Eye 26 Crispy Fish Fingers 728g (Frozen)

Price: £4.63
Rating: 4.5/5
Reviews: 400
Age: 5y ago

Newest

by launch date

Morrisons Market Street Chunky Breaded Fish Fingers 300g

Price: £4.22
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Morrisons 30 Omega 3 Fish Fingers 900g

Price: £3.77
Rating: 5.0/5
Reviews: 2
Age: 4mo ago

Birds Eye 40 Breaded Omega 3 Fish Fingers 1.12kg

Price: £6.08
Rating: 3.3/5
Reviews: 5
Age: 5mo ago

Birds Eye 26 Breaded Cod Fish Fingers 780g

Price: £8.83
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Birds Eye 8 Breaded Haddock Fish Fingers 240g

Price: £3.89
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

BIRDS EYE50%
Morrisons29%
Bird's15%
Young's3%
Iceland2%
CO OP1%

Fish Fingers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume187KCVR30.1%Products20Brands6Top 5 Brands99%OOS Rate1.1%Rating4.4★Reviews487Avg BSR#2

Top Fish Fingers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fish fingers169K/yr +5.7%28.2% conv.
cod fish fingers8K/yr -12.6%12.8% conv.
fish finger4K/yr -6.4%21.8% conv.
fish fingers cod3K/yr +10.1%10.7% conv.
fishfingers4K/yr -15.1%29.4% conv.

What reviews say buyers love and hate about Fish Fingers

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall44%

“I just love the taste of haddock”

Crispiness12%

“Tasty and crisp,”

Quality-Overall10%

“Very good quality”

Value For Money7%

“Worth the money”

Size-Overall6%

“Small enough for young children”

What buyers complain about

94% of reviews

Taste-Overall32%

“No taste awfull”

Thickness23%

“didn't like thick batter”

Chunk/Clump/Collection9%

“More Fish in a Chunky”

Cooking Instructions9%

“ignore the cooking instructions they need longer than stated on the pack”

Size-Overall9%

“Smaller than a tadpoles todger”

Common Fish Fingers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fish Fingers 50/100 on Amazon United Kingdom — Worth a look. The niche generates £210K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +4.1% over the last 90 days.

Fish Fingers buyers on Amazon United Kingdom complain most about Taste-Overall, Thickness, Chunk/Clump/Collection, the themes mined from the niche's reviews. Its return rate is 0.0%.