Fish Fingers
MaybeBuyers convert on 30.1% of searches. But prices span $1.15–$8.83, mostly outside the sweet spot, so Fish Fingers is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £210K/yr187K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 48%top-5 click share · 6 brands · 36 sellers
Flapen Score
Fish Fingers against its category
The dotted line is the Grocery average. Past it, Fish Fingers is stronger. Inside it, weaker.
Market
The Fish Fingers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Fingers 187K times last year and spent an estimated £210K. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
30.1% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 30.1%
- Market size, estimated
- £210Ka year
- Top search term
- fish fingers169K searches a year
02 · Price
A sale here is worth £3.73.
Listings sell for £3.73 on average, from £1.15 to £8.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £3.73 that is £11K to £15K a year per listing.
- Average price
- £3.73under the $15 to $100 sweet spot
- Price range
- £1.15–£8.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2 within Frozen. It carries 487 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #2in Frozen
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 487per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Fish Fingers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons 10 Omega 3 Fish Fingers 300g (Frozen)
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 1,548
- Age
- 10y ago

Morrisons 10 Cod Fish Fingers 300g (Frozen)
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 1,028
- Age
- 5y ago

Birds Eye 8 Crispy Batter Fish Fingers 224g (Frozen)
- Price
- £1.99
- Rating
- 4.5/5
- Reviews
- 2,844
- Age
- 10y ago

Birds Eye Fish Fingers 350g (Frozen)
- Price
- £3.28
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 16y ago

Birds Eye 26 Crispy Fish Fingers 728g (Frozen)
- Price
- £4.63
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Market Street Chunky Breaded Fish Fingers 300g
- Price
- £4.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Birds Eye 40 Breaded Omega 3 Fish Fingers 1.12kg
- Price
- £6.08
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 5mo ago

Birds Eye 26 Breaded Cod Fish Fingers 780g
- Price
- £8.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Birds Eye 8 Breaded Haddock Fish Fingers 240g
- Price
- £3.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Morrisons 30 Omega 3 Fish Fingers 900g
- Price
- £3.77
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Newest
by launch date
Morrisons Market Street Chunky Breaded Fish Fingers 300g
- Price
- £4.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons 30 Omega 3 Fish Fingers 900g
- Price
- £3.77
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Birds Eye 40 Breaded Omega 3 Fish Fingers 1.12kg
- Price
- £6.08
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 5mo ago

Birds Eye 26 Breaded Cod Fish Fingers 780g
- Price
- £8.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Birds Eye 8 Breaded Haddock Fish Fingers 240g
- Price
- £3.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
36
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
0%
- BIRDS EYE50%
- Morrisons29%
- Bird's15%
- Young's3%
- Iceland2%
- CO OP1%
Demand
Fish Fingers search demand
Weekly searches over the year. Pick a range.
Search terms
Top Fish Fingers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish fingers169K/yr
- cod fish fingers8K/yr
- fish finger4K/yr
- fish fingers cod3K/yr
- fishfingers4K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Fingers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste awfull
Taste average
not tasty at all
didn't like thick batter
Too thin
Fish fingers are quite thin
More Fish in a Chunky
ignore the cooking instructions they need longer than stated on the pack
Smaller than a tadpoles todger
Love
I just love the taste of haddock
Perfect fish finger taste amazing
Great taste
Tasty and crisp,
Batter is crispy
Great fish finger 😋 butty good quality 👌
Very good quality
Always been quality and still are
Quality is one of the best for the fish
Worth the money
White fish good price
ALL WORTH THE PRICE
Small enough for young children
Perfect size for supper
Great size box
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Fingers questions
Answered from the same tracked data.









